How Tilda vs. HubSpot vs. Instapage stack up against each other

Compare Instapage with Tilda and HubSpot to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.

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Features that set us apart from Tilda and HubSpot.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025
Swytch shifts into high gear with Instapage

Swytch shifts into high gear with Instapage

Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.

Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.

Swytch shifts into high gear with Instapage

Instapage helps Evolve boost conversion rates across Facebook

The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.

Swytch shifts into high gear with Instapage

Netradyne drives higher results with Instapage

Netradyne’s products have multiple use cases, like improving fleet efficiency, and training drivers to follow safe driving practices, and securing legal exoneration.

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Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

Instapage vs. Tilda vs. HubSpot – Deciphering the Best Landing Page Builders

Choosing the right landing page builder can feel a lot like assembling a dream team for your marketing strategy. Each platform presents its own unique set of abilities, strengths, and quirks that can impact your conversion rates and overall effectiveness. In this matchup, we're diving into a friendly contest among three heavyweights: Instapage, Tilda, and HubSpot. By exploring their features and nuances, we'll help you determine which platform aligns best with your marketing goals. Let's set the stage for a thorough yet enjoyable exploration of these three options, comparing each to uncover their respective advantages in the fast-paced world of online marketing. Our goal is to equip you with insightful knowledge that can drive your marketing efforts and achieve remarkable results. The journey ahead is packed with useful comparisons, factors, and in-depth evaluations that may just land you your ideal landing page partner. (min:200 words)

Meet Your Rivals: An Overview of Three Digital Giants

In the arena of landing page builders, Instapage, Tilda, and HubSpot bring distinctive features to the forefront. Instapage is widely recognized for its robust functionality and customization abilities, effectively empowering marketers to reduce costs, increase conversions, and create engaging landing page experiences that foster brand trust and customer loyalty. Tilda, on the other hand, stands out for its emphasis on design aesthetics and user-friendly interfaces, making it a favorite for creative professionals who prioritize visual appeal. HubSpot combines landing page creation with extensive marketing automation features, appealing to those looking for an all-in-one solution for managing their inbound marketing strategies. All three platforms possess unique strengths that make them worthy contenders in the pursuit of captivating landing pages. It’s important to dissect their features, usability, and pricing structures to identify which builder seamlessly aligns with your specific needs. Understanding these elements can pull back the curtain on how each platform can help you achieve your digital marketing objectives. (min:200 words)

Round One - Feature Breakdown: Who Offers More?

Template Versatility and User-Friendly Design

When it comes to template variety and ease of use, there are significant differences among our contenders. Tilda offers a visually appealing collection of templates that allow for creative designs with minimal coding knowledge, making it an excellent choice for those who appreciate aesthetics but may not have extensive tech skills. On the other hand, HubSpot provides a broad range of templates along with integrated features for marketing automation, allowing users to create landing pages that align seamlessly with their marketing campaigns. Instapage distinguishes itself through its extensive selection of customizable templates designed specifically for high conversions and A/B testing. The intuitive drag-and-drop editor simplifies the process, ensuring that even those who are less tech-savvy can create effective landing pages without hassle. Overall, the competition is fierce; while Tilda shines in design, HubSpot excels in marketing integration, and Instapage leads in customization and conversion-focused features. As you weigh your options, consider what matters most to your team: is it design, convenience, or an integrated marketing approach? (min:200 words)

Instapage: Your Go-To for Customization and Conversion Boosting

Instapage truly elevates the crafting of landing pages with its superior customization options. Users can expect an array of layouts and design components that can be effortlessly tailored to fit specific branding requirements and goals. The platform's focus on conversion optimization is evident through features like A/B testing, heat maps, and real-time editing, enabling marketers to analyze performance and make informed adjustments swiftly. Furthermore, Instapage seamlessly integrates with numerous advertising networks, which helps marketers streamline their campaigns while monitoring conversions effectively. By equipping marketers with powerful tools to enhance their landing page performance, Instapage stands not only as a tool but as a dedicated partner in achieving remarkable marketing outcomes. Its capability to create relevant landing page experiences builds brand trust and cultivates customer loyalty—all while driving conversion rates higher. The blend of sophistication, ease of use, and strategic direction positions Instapage as a strong competitor worth considering for anyone aiming to refine their landing page strategy. (min:200 words)

The Setting: Evaluating Speed and Performance

As users, we all understand the importance of speed—no one wants to be stuck waiting for a website to load, akin to standing in line at a busy café. A slow loading time can quickly lead to frustration and potentially lost conversions, which is why performance is key for landing page builders. In this segment, we’ll explore how each of our contenders matches up in the realm of speed, ensuring that your transition from click to content is seamless and swift.

Instapage Advantages:

  1. Exceptional loading speeds that ensure quick access for users.
  2. Built-in optimizations for higher performance, reducing bounce rates.
  3. Cloud infrastructure designed for rapid page rendering.
  4. Responsive designs that maintain performance across devices.

Tilda Advantages:

  1. User-friendly templates that load quickly.
  2. Optimized images and resources to improve speed.
  3. Custom code options for experienced users to streamline performance.

HubSpot Advantages:

  1. Integrated CDN to enhance page loading times.
  2. Performance monitoring tools within the platform to evaluate speed.
  3. Optimization suggestions based on marketing metrics and loading speed analysis.

In conclusion, all three platforms have strengths in speed and performance, though Instapage emerges as the quickest option, ensuring users do not face delays in reaching content. As loading times impact user experience significantly, Instapage's emphasis on performance provides a clear advantage for marketers focused on conversion.

Usability and Learning Curve: Navigating New Territories

When evaluating usability, it's vital to consider how easily new and seasoned users can adapt to a platform. Instapage employs an intuitive interface, allowing newcomers to start their first landing pages without a steep learning curve. The drag-and-drop functionality simplifies the building process, ensuring that you can construct a high-quality landing page even if you’re not technically inclined. Tilda holds a similar reputation for its user-friendly approach, encouraging creativity with minimal hassle. HubSpot may present a more complex journey due to its integration of various tools, but it offers detailed tutorials and customer support to aid users in navigating its extensive capabilities. Each platform essentially welcomes you on board and offers the tools necessary to evolve into a proficient user. With consistent practice and resource utilization, you’ll find yourself growing more adept at using each tool, ultimately mastering whichever platform resonates best with your workflow. (min:200 words)

Customer Support: Who’s Got Your Back?

In the world of landing page builders, having reliable customer support can make all the difference. Instapage excels with its range of support options, offering live chat, comprehensive tutorials, and a robust knowledge base that guides users through common challenges. Tilda provides solid support as well, showcasing responsive email assistance and an engaging community forum where users can share tips and insights. HubSpot is also a strong contender, delivering customer service via chat, phone, and a wealth of educational resources, ensuring users have ample access to help whenever needed. Each platform embodies the spirit of dedication to their user's success, acting like reliable sidekicks in overcoming obstacles and enhancing the overall experience. By evaluating the support options available, it's essential to consider how responsive and accessible assistance is for users when making your final decision. (min:200 words)

Pricing Strategies: Finding the Right Fit for Your Budget

When it comes to pricing, understand that flexibility can be just as crucial as features. Instapage offers various pricing tiers that cater to individual, agency, and enterprise needs, ensuring you can select a plan that aligns with your budget and objectives. Tilda provides various pricing options as well, emphasizing affordability for startups while maintaining quality. HubSpot’s pricing structure incorporates diverse tools that may also provide valuable marketing capabilities, though it may represent a higher initial investment due to its extensive features. By weighing these pricing structures against the unique functionalities of each platform, it will become clearer which offers the best value based on your specific requirements. Finding the right balance will ultimately guide you in making a financially sound investment in your landing page building efforts. (min:200 words)

In conclusion, the right landing page builder hinges on your unique needs, goals, and preferences. While Instapage excels with unmatched customization and conversion capabilities, Tilda shines with its design focus, and HubSpot offers extensive marketing integration. Your choice should reflect what you value most: be it features, support, or pricing flexibility. If you're inclined toward optimizing conversions and reducing costs, consider taking Instapage for a spin with a free trial or demo; it may just be the tool that transforms your digital marketing journey. (min:200 words)

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