How Freshmarketer vs. Carrd vs. Instapage stack up against each other
Compare Instapage with Freshmarketer and Carrd to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Instapage helps Evolve boost conversion rates across Facebook
The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.
Autopilot exceeds conversions goals with personalized landings
Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.
Lattice increases conversion rate by 41.7% with Instapage
With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Freshmarketer vs. Carrd – The Ultimate Showdown for Landing Page Builders
Imagine choosing between three powerful superheroes for your marketing campaign – each with unique skills and strengths. That's the essence of picking the right landing page builder, as each contender brings something special to the table. In this article, we’ll peel back the layers of Instapage, Freshmarketer, and Carrd, revealing who stands out in this exhilarating battle for landing page supremacy. By comparing their features, usability, and pricing, we promise a comprehensive analysis that’s not just informative but enjoyable. So grab your cape, and let’s dive into the world of landing page greatness!
Meet the Rivals: A Quick Spin on Our Contestants
In the left corner, we have Instapage, renowned for its exceptional customization and conversion optimization features. Next up is Freshmarketer, a platform that seamlessly combines marketing automation with landing page creation for streamlined campaigns. Finally, there's Carrd, a favorite for its simplicity and ease of use, catering to individuals and startups looking for a quick setup. These three platforms have garnered attention in the vast landscape of digital marketing, each claiming to be the ultimate solution for creating conversion-focused landing pages. As we examine their offerings, let’s see how each contender stacks up and which may be the best fit for your goals.
Round One - Feature Showdown: Who Offers More?
Template Variety and User Experience: A Comparing Game
When it comes to template variety and user experience, Freshmarketer takes a strong stance with its diverse library, which appeals to users looking for quick customization options. However, while it offers variety, some users may find its features somewhat hidden beneath a learning curve. On the other hand, Carrd boasts an impressive selection of minimalistic templates that cater to beginners and individuals needing straightforward functionalities. It’s designed for speed, helping users create projects quickly without a steep learning curve. However, the simplicity might limit more advanced users looking for customization. Instapage, in contrast, truly shines with its rich assortment of templates and an unrivaled drag-and-drop editor that allows marketers to tailor their landing pages to perfection with no coding required. Overall, while each platform provides something for different types of users, Instapage establishes itself as the choice for those who want deep customization and extensive options.
Instapage: The Champion of Customization and Conversion Prowess
Instapage stands out with its commitment to empowering marketers. Its unparalleled customization features and conversion rate optimization tools are designed to create landing pages that resonate with their target audiences. Marketers can tailor their landing pages to reflect their brand identity perfectly, leading to elevated brand trust among users. Moreover, Instapage provides A/B testing capabilities, enabling users to refine their approaches and ensure the best results. This platform acts not just as a tool, but as a true partner in your success, serving as an invaluable asset for reducing costs, increasing conversions, and delivering relevant landing page experiences that boost customer loyalty and enhance conversion rates.
Round Two - Speed: Who Wins the Race?
Picture this: you walk into your favorite café, and there's a line snaking out the door. It's frustrating, right? Similarly, if your landing page has load times that test user patience, it could spell disaster for your conversions. Users want websites that respond quickly, and in this round, speed becomes paramount. Let’s evaluate how well each platform performs in this crucial area.
Instapage Advantages:
- Highly optimized for fast loading times, ensuring seamless user experience
- Utilizes AMP (Accelerated Mobile Pages) technology to boost performance
- CDN (Content Delivery Network) support for faster content delivery globally
- Built-in analytics for tracking speed and identifying improvement areas
Freshmarketer Advantages:
- Efficient page loading optimized by marketing automation tools
- Well-designed templates that maintain performance across various devices
- Regular updates to improve performance and user experience
Carrd Advantages:
- Lightweight templates built for speed and quick loading
- Minimalistic design reduces elements that affect loading times
- Simple platform ensures fast setup, meaning faster go-live times
In terms of speed and performance, Instapage certainly leads the pack, offering features that prioritize fast page loading and optimal user experience. With its use of advanced technologies and optimization techniques, Instapage solidifies its status as the best choice for marketers focused on quick, successful conversions.
Round Three - User-Friendliness: Onboarding Made Simple
Navigating a new platform should feel like a walk in the park, right? In this round, we explore how user-friendly each platform is, catering to both novices and seasoned professionals. Freshmarketer provides a user-friendly interface that guides newcomers with instructional resources to ensure everyone can hit the ground running. Carrd's simplicity is one of its greatest assets; users can pick a template and begin customizing with minimal effort. Conversely, Instapage offers a robust dashboard filled with resources, including tutorials and guides, perfect for both beginners eager to learn and marketing veterans needing advanced insights. Whichever platform you choose, all three provide support that eases the learning curve but Instapage, with its more extensive resources, truly shines in assisting users to reach expert-level quickly.
Round Four - Support: The Lifeline for Users
Customer support in the digital realm is akin to a superhero's sidekick, always ready to swoop in and save the day. Instapage excels with 24/7 support through live chat, email, and extensive documentation. Freshmarketer also provides solid support options, although users might experience delays during peak times. Carrd’s support primarily relies on email or community forums, which can sometimes lead to slower resolutions. Despite these differences, all platforms maintain a commitment to assisting their users efficiently. For those needing immediate help, Instapage’s continuous support options make it the standout in this critical area.
Round Five - Pricing Plans: Great Value for Your Investment
Discussing pricing is like analyzing the crown jewels of value each platform provides. Instapage offers a flexible pricing model that caters to businesses of all sizes, positioning itself as an investment for growth. Freshmarketer combines its landing page capabilities with comprehensive marketing automation, making it a strong contender for users wanting an all-in-one solution. Carrd keeps things simple with an affordable, pay-as-you-go approach, appealing to freelancers and budget-conscious individuals. Evaluating the cost versus features can help identify the best platform for different needs, and while all have strengths, Instapage's extensive tools justify its price tag in the long run.
In this thrilling comparison between Instapage, Freshmarketer, and Carrd, each platform has its strengths and unique selling points. Ultimately, the best choice boils down to personal needs and goals. If you're looking for features that stand out and enhance your landing pages' success, Instapage is hard to beat. We encourage you to explore the options and even take Instapage for a trial spin, opening the door to impressive conversions and landing page experiences tailored just for you!
