How Split.io vs. Paperform vs. Instapage stack up against each other
Compare Instapage with Split.io and Paperform to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
Get started
See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Lattice increases conversion rate by 41.7% with Instapage
With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.
Vita escalate lead generation efforts and client engagement with Instapage
Vita is a full-spectrum professional brokerage firm in the employee benefits industry
CFI Financial Group invests in personalization with Instapage
CFI Financial Group integrates Instapage into their technology stack and dramatically increases page conversions
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
-
Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Split.io vs. Paperform – The Ultimate Showdown
When it comes to choosing a landing page builder, it can feel a bit like assembling the ultimate superhero team for your marketing strategy – each option has unique strengths and characteristics that could either save the day or spell doom for your campaign. This showdown between Instapage, Split.io, and Paperform aims to bring clarity to your selection process. With their unique features and functionalities, these tools offer distinctive ways to power your marketing efforts. The decision may ultimately depend on factors such as your conversion goals, customization needs, and budget, as every great hero must have a well-thought-out plan. In this article, we’ll take a close look at what each contender brings to the table while shining a spotlight on how Instapage empowers marketers to reduce costs, grow conversions, and deliver relevant landing page experiences that foster brand trust and customer loyalty.
Meet the Challengers
In this digital arena, we have three frontrunners vying for the title of 'Best Landing Page Builder.' Instapage is celebrated for its extensive customization capabilities and focus on optimizing conversions. Split.io, on the other hand, excels in experimentation and provides features focused on data-driven decision-making. Lastly, Paperform combines creativity with functionality, allowing marketers to craft bespoke forms and landing pages with ease. Each of these platforms has earned its stripes, making them worthy contenders. The champion of landing page optimization is well-suited to different types of users, whether you need deep customization, robust experimentation tools, or creative flexibility. Throughout this comparison, we aim to illuminate the differences in their features, performance, and user experiences. More than just a contest, this showdown will help you find the best fit for your unique marketing needs.
Round One - Feature Face-Off
Template Variety and Ease of Use Showdown
When it comes to template selection and user experience, both Instapage and its rivals bring unique features to the table. Instapage boasts a diverse library of professionally designed templates tailored for varied industries and goals, with drag-and-drop functionality making it incredibly user-friendly. The extensive range of customizable options means you can tweak each template to meet your specific requirements, creating a tailored experience for your audience. Conversely, Split.io shines in its ability to run controlled experiments, but its focus is more on A/B testing than template design. Although it offers templates, the platform might not compare to Instapage's extensive library. Paperform offers a different angle with its focus on crafting forms that pack a punch, allowing users to create unique and aesthetically pleasing landing pages. However, it may lack the depth of customization when it comes to conversion optimization compared to Instapage's offerings. Overall, here's where usability and template variety can make a significant impact on your landing page's effectiveness.
Instapage: A Leader in Customization and Conversion
Instapage truly stands out for its powerful customization options and conversion optimization tools. It allows marketers to create landing pages from scratch or choose from beautifully designed templates, all the while offering an intuitive drag-and-drop interface. One major feature is the ability to personalize content dynamically, enabling users to tailor the landing page experience based on the visitor's source of traffic. This makes for highly relevant landing pages that resonate with visitors, ultimately boosting conversion rates. Instapage also integrates seamlessly with major marketing tools and provides extensive analytics to monitor performance. By using Instapage, marketers can significantly reduce their costs, enhance conversion rates, and create impactful landing page experiences that build brand trust and customer loyalty.
Round Two - Speed and Performance Breakdown
As anticipation builds for our second round, let's consider how loading speed can absolutely make or break user experience. Imagine standing in line at your favorite café – the longer the wait, the more discontented you become. Similarly, a slow-loading landing page is enough to send potential customers packing. Thus, speed and performance are critical factors to consider when evaluating your choices. Let’s explore how each tool fares in this highly important metric.
Instapage Advantages:
- Optimized for fast loading times, ensuring visitors stay engaged.
- Advanced performance metrics to help track and manage page speed.
- Automatically compresses images and files for quicker loads.
- A specialized content delivery network (CDN) for enhanced speeds.
Split.io Advantages:
- Focuses on A/B testing elements, which can indicate optimal load times effectively.
- Uses data-driven insights to enhance performance based on user interactions.
- Robust experimentation features to assess live page performance.
Paperform Advantages:
- Simplistic design that can result in faster loading times.
- Optimizes forms for quick data collection, which can improve user experience.
- Responsive design that adjusts quickly to various devices.
In the quest for the fastest solution, Instapage emerges as the front-runner. Its commitment to speed and optimization not only enhances user experience but also keeps visitors engaged – a vital aspect for any successful marketing strategy.
Round Three - Usability for All
Navigating the waters of new software can be daunting, but fear not! Each of these platforms offers user-friendly interfaces aimed at welcoming both beginners and seasoned professionals. Instapage, with its straightforward drag-and-drop editor, makes it a breeze for newcomers to dive right in and start building. Their extensive documentation and tutorial resources further assist users in mastering the tool in no time. Meanwhile, Split.io’s emphasis on experimentation may challenge new users; however, it fosters a powerful understanding of data analytics. Paperform's creative approach appeals to those who thrive on design but may require a bit of adjustment for those focused purely on functionality. Ultimately, regardless of your starting point, you can expect a supportive journey towards mastering your chosen platform.
Round Four - Customer Support Heroes
Customer support is akin to your loyal sidekick, always prepared to swoop in when challenges arise. Instapage offers various assistance options, including live chat, email support, and a rich knowledge base filled with tutorials and documents to resolve issues quickly. Split.io’s backup comes in the form of extensive documentation, but direct support options may seem limited. On the other hand, Paperform offers responsive email support along with a helpful community forum where users can exchange insights and solutions. Each platform's commitment to support can greatly ease your journey, allowing users to resolve challenges and foster continued success.
Round Five - Pricing That Fits Your Budget
Pricing can make or break the decision for many marketers, so let’s unpack what each of these platforms offers. Instapage operates on a subscription-based model with different tiers that unlock varying levels of features, such as templates and analytics. Split.io also implements tiered pricing depending on the breadth of experimentation tools available, making it suitable for startups or established enterprises. Paperform follows a straightforward pricing model that is designed to cater to different budgets without sacrificing functionality. Ultimately, your choice should be based on the features you wish to acquire versus your limits and marketing goals.
In conclusion, while all three platforms exhibit distinct strengths, the right selection will depend on your unique needs, whether it's feature sets, customer support, or value for pricing. Consider what aspects matter most to you in a landing page builder and weigh your options. We encourage you to explore Instapage further and take advantage of its free trial or demo, providing a firsthand experience of its impressive capabilities.
