How Formstack vs. SurveyMonkey vs. Instapage stack up against each other
Compare Instapage with Formstack and SurveyMonkey to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Instapage helps Evolve boost conversion rates across Facebook
The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.
Autopilot exceeds conversions goals with personalized landings
Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.
CFI Financial Group invests in personalization with Instapage
CFI Financial Group integrates Instapage into their technology stack and dramatically increases page conversions
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Formstack vs. SurveyMonkey – The Showdown Begins
Choosing the right landing page builder is like assembling your dream team of marketers, and in this digital arena, we have three fierce competitors: Instapage, Formstack, and SurveyMonkey. Just like a superhero team, each has its unique abilities designed to tackle specific marketing challenges. While Formstack holds its ground in form building and data collection, and SurveyMonkey shines in gathering insights through surveys, Instapage emerges as the go-to powerhouse for creating optimized landing pages that fuel conversions. Picture this: Just as a superhero wouldn't set out without a battle plan, marketers need the right tools to achieve their goals. Join us as we explore the strengths and weaknesses of each contender, all while highlighting how Instapage empowers marketers to reduce costs, enhance conversions, and deliver landing page experiences that build brand trust and customer loyalty.
Meet the Competitors – A Quick Overview
Our trio of competitors may occupy different corners of the marketing world, but they each possess strengths that make them alluring choices. Instapage stands out for its robust landing page capabilities. This tool provides marketers with a suite of features tailored for optimizing landing pages, which can significantly increase conversion rates. Next up is Formstack, primarily known for its form-building capabilities. It lets users create custom forms that seamlessly integrate into various applications. On the other hand, SurveyMonkey specializes in survey creation, offering a platform designed to gather insights from users effectively. Despite their different focuses, all three tools share a commitment to enhancing user experiences and driving results. Whether you're looking to create beautiful web pages, engage in effective data collection, or gather valuable customer feedback, there's a tool perfectly suited for your needs. Buckle up as we dive deeper into each contender's unique features and performance metrics!
Battle of the Features: A Closer Look
Template Diversity and User-Friendliness Showdown
When it comes to landing page builders, features and ease of use can define success. Formstack offers a wide range of customizable forms, but its focus doesn't primarily shine on landing page templates. Users can find it somewhat limiting when attempting to create visually appealing landing pages. SurveyMonkey offers sleek survey templates that work great for collecting data but falls short when we talk about landing page creation. Instapage, however, really takes the cake here with its extensive library of high-converting landing page templates, which are easy to customize. Marketers can choose from various designs tailored for different industries, ensuring that their landing pages not only look great but also perform effectively. The drag-and-drop functionality makes customization a breeze, regardless of your design experience. In summary, while Formstack and SurveyMonkey provide useful features for their domains, Instapage clearly leads the pack regarding dedicated landing page capabilities.
Instapage: Your Partner in Customization and Conversion Success
Instapage takes pride in empowering marketers through unmatched tools for customization and conversion rate optimization. Its extensive A/B testing features allow marketers to experiment with different landing pages and identify what resonates most with their audience. This commitment to data-driven decision-making truly sets Instapage apart. Additionally, its powerful analytics dashboard offers insights that help businesses tweak their strategies for even better results. Marketers can track user engagement, conversion rates, and more, enabling them to make informed decisions that drive growth. By streamlining the process of creating tailored landing page experiences, Instapage helps reduce costs associated with poorly performing pages while fostering brand trust and customer loyalty through relevant, engaging content. This is why it’s not just a tool but a valuable ally in achieving marketing success.
Speed and Performance Showdown
Let’s embark on a high-speed journey through the realm of page performance. Just as having a slow internet connection can frustrate users, excessively long landing page load times can be a dealbreaker for conversion rates. Imagine pulling up to your favorite coffee shop, only to find a massive queue. No one enjoys waiting, and the same applies online. Speedy landing pages create a positive user experience, which ultimately translates into higher engagement and conversions for businesses. In assessing their performance, we must consider how each of our contenders handles this crucial element.
Instapage Performance Advantages:
- Optimized page load speeds for mobile and desktop users
- CDN support for faster global content delivery
- Advanced caching techniques to boost performance
- 24/7 uptime guarantees ensuring availability for users
Formstack Performance Advantages:
- Efficient form submission process which reduces load times
- Integrates well with other platforms ensuring speedy functionality
- Lightweight design focused on form performance
SurveyMonkey Performance Advantages:
- Quick survey loading, making interactions seamless
- Effective data handling to ensure no performance lags
- Highly responsive design catering to mobile users
In our analysis of speed and performance among these three platforms, it’s clear that while each has its strengths, Instapage excels overall. Its commitment to fast page load times and performance-enhancing features makes it the standout choice for marketers focused on delivering a smooth user experience.
Navigating Usability: Learning Curves and Accessibility
Exploring the usability of each platform, we find friendly environments for both novices and seasoned marketers. Formstack, with its straightforward interface, lets users delve into form creation without a steep learning curve. SurveyMonkey provides easy navigation through its survey creation process, feeling familiar and intuitively designed. Adding to its ease of use, tons of tutorials and documentation support users each step of the way. Instapage also boasts a user-friendly setup, with its drag-and-drop functionalities making it easy for anyone to craft stunning landing pages. This inclusive design provides ample resources for learning, ensuring that even the newest marketer can harness its full potential. Regardless of where you fall on the experience spectrum, you can rest assured that all three platforms provide the support needed to grow your skills into something impressive.
Support Showdown: Who’s Got Your Back?
Imagine each platform's customer support as your loyal superhero sidekicks, ready to swoop in whenever you're in a jam. Formstack offers a responsive support team available via chat and email, with an extensive help center packed with resources to solve common issues. SurveyMonkey, too, shines with a dedicated support team and a rich knowledge base that feels like a treasure trove of information for users needing guidance. Instapage goes the extra mile with 24/7 live chat support and personalized onboarding services, ensuring you’re never left stranded in your landing page endeavors. Its comprehensive resource library, including video tutorials and guides, empowers users to troubleshoot independently or sharpen their skills. This level of support becomes crucial when navigating unfamiliar territory, and all three platforms shine, but Instapage’s commitment to accessibility makes it a formidable competitor.
Pricing Plans: Finding the Right Fit
When it comes down to dollars and cents, the pricing structures of our contenders can deeply influence your selection. Formstack offers tiered pricing plans catering to different needs, providing flexibility but can quickly add up depending on the level of features required. SurveyMonkey presents diverse pricing options aligned with the size of users' data needs, but users must weigh the costs based on the features they choose to unlock. Instapage offers a straightforward pricing model focused on delivering exceptional value for marketers primarily concerned with conversion rate optimization. This transparent pricing allows users to assess their return on investment efficiently. As cost factors into decision-making, it’s vital for marketers to evaluate what each platform's pricing entails in context with their marketing ambitions.
In conclusion, while all three platforms, Instapage, Formstack, and SurveyMonkey, bring unique strengths to the table, Instapage stands out as the ultimate choice for creating effective landing pages. It’s crucial that readers assess their own needs and preferences, as evaluating landing pages goes beyond features alone. It's about what aligns best with your marketing goals. Whether you prioritize customization, speed, or supportive resources, Instapage’s generous free trial invites potential users to experience its capabilities firsthand. Don’t hesitate – dive in today and see how Instapage can supercharge your marketing efforts!
