How Simvoly vs. JotForm vs. Instapage stack up against each other

Compare Instapage with Simvoly and JotForm to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.

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Features that set us apart from Simvoly and JotForm.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025
Swytch shifts into high gear with Instapage

Autopilot exceeds conversions goals with personalized landings

Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.

Swytch shifts into high gear with Instapage

Lattice increases conversion rate by 41.7% with Instapage

With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.

Swytch shifts into high gear with Instapage

Vita escalate lead generation efforts and client engagement with Instapage

Vita is a full-spectrum professional brokerage firm in the employee benefits industry

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Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

Instapage vs. Simvoly vs. JotForm – Who Stands Out?

In the world of digital marketing, selecting the right landing page builder can feel like picking a dream team for an important mission. Each platform provides its unique set of tools and features which can be likened to different superheroes, each equipped to solve certain challenges in your marketing endeavors. This playful analogy hints at the important role these platforms play in enhancing brand visibility and engaging potential customers. But which of these platforms deserves the title of champion? We will explore the strengths and weaknesses of Instapage, Simvoly, and JotForm to help you make an informed decision. By the end of this article, you'll have a clearer understanding of their capabilities, ultimately leading you to select the right tool for your marketing journey.

Meet the Contenders

Introducing the three giants in the land of landing page builders: Instapage, Simvoly, and JotForm. Each of these platforms offers its distinct flavor, attracting marketers of various sizes and industries. Instapage has carved out a solid reputation for its exceptional focus on customization and conversion optimization, empowering marketers to reduce costs, increase conversions, and create relevant landing page experiences that build brand trust and customer loyalty. Meanwhile, Simvoly lays its claims on ease of use and website creation, making it an attractive platform for users who want an integrated experience from landing pages to full websites. JotForm, on the other hand, is primarily known for its form-building capabilities but has evolved to include landing page functionalities that make it competitive in this arena. As we take a closer look at each contender, we'll evaluate their strengths and weaknesses, helping guide your choice on which platform best aligns with your specific needs.

Round One - Feature Showdown

Template Variety and User-Friendly Interfaces

When it comes to landing pages, the variety of templates available and the ease of use is paramount to a successful user experience. Both Simvoly and JotForm provide attractive templates, but they lack the extensive customization flexibility that Instapage boasts. Instapage offers a vast library of professionally designed templates that cater to various industries, from eCommerce to education. Users can easily tailor these templates to reflect their unique brand identity, a critical factor when you want your landing page to stand out. Simvoly has its strengths in user-friendliness—boasting a drag-and-drop interface and intuitive design tools, it welcomes newcomers with open arms. However, the creativity often feels limited compared to the extensive choices provided by Instapage. JotForm is excellent for creating forms, but its landing page options may not provide the visual impact and sophistication required for a compelling marketing strategy. Overall, while Simvoly and JotForm are user-friendly, Instapage takes the lead due to its superior variety and customization capabilities.

Instapage: The Go-To for Customization and Conversions

Instapage is not merely a landing page builder; it's a strategic partner for your marketing efforts. The platform is renowned for its customization capabilities, enabling users to experiment with different layouts, designs, and content styles effortlessly. Thanks to advanced analytics tools, users can measure the performance of their landing pages down to granular details, allowing for data-driven decisions that enhance conversion rates. Furthermore, Instapage provides A/B testing features that empower marketers to compare the performance of different designs and messages, ensuring that every marketing dollar spent is optimized for the best results. With Instapage, you're not just creating landing pages; you're crafting tailored experiences that foster trust and boost customer loyalty over time.

Round Two - Speed and Performance

Website speed can be likened to the excitement of receiving an instant coffee—nobody likes waiting too long for either! Speed can dramatically influence user experience and conversion rates. If a landing page loads slowly, potential customers may abandon it out of frustration. This round focuses on how each of our contenders performs under pressure, particularly in loading times and overall performance, as these factors can significantly affect the success of marketing campaigns.

Advantages of Instapage in Speed and Performance:

  1. Optimized for fast loading times, ensuring users don’t lose interest.
  2. Built-in performance tracking tools to monitor page speed.
  3. CDN support that boosts loading speeds from anywhere in the world.
  4. Regular updates that enhance site performance and user experience.

Simvoly’s Strengths in Speed and Performance:

  1. User-friendly interface that doesn’t compromise on speed.
  2. Responsive design ensures fast load times across devices.
  3. Quick setup process reduces the time for launching campaigns.

JotForm’s Performance Benefits:

  1. Faster form loading times are ideal for user engagement.
  2. Efficient hosting provides reliable performance.
  3. Compatibility with various content types without slowdowns.
  4. Quickly customizable templates that minimize load times.

In summary, speed and performance are crucial in retaining user attention and driving conversions. While each platform has its strengths, Instapage consistently excels, offering optimized speed that enhances the overall user experience. Making sure your landing pages load quickly is non-negotiable, and in this round, Instapage proves to be the top candidate.

Round Three - Friendly Usability and Learning Curve

User experience is the backbone of any effective landing page builder, and all three platforms recognize the importance of making their tools accessible. A friendly tone can go a long way, and each contender strives to make learning their platform a pleasant experience. With Simvoly’s intuitive interface, new users can jump right in without feeling overwhelmed. The platform offers clear instructions and a supportive onboarding process, which is promising for beginners. JotForm, known for its form building, provides adequate guidance for users but may seem less comprehensive when transitioning to landing pages. Instapage stands tall here as well, with extensive resources, including tutorials and customer support, ensuring users feel confident whether they are creating their first landing page or refining their high-converting designs. In essence, no matter what your experience level is, each platform ensures a supportive journey towards achieving mastery, but Instapage takes it a notch higher in terms of resources and assisting users in maximizing their potential.

Round Four - Support Systems

Imagine having a team of dedicated sidekicks always at the ready to assist with your landing page builder. That's how customer support for these platforms operates. Instapage shines with an array of support options, including live chat, email, and comprehensive documentation. Its active community forum allows users to connect, share tips, and learn from one another. Simvoly also offers solid support, with chat and email options coupled with a rich set of resources like video tutorials. However, the response times can sometimes be slower during peak hours. JotForm steps up with an efficient help desk and a robust knowledge base, covering most user queries. While all three platforms demonstrate a commitment to helping their users, the variety and accessibility of support options give Instapage a marked advantage in ensuring that any issues are resolved quickly, letting marketers focus on what matters most: driving conversions.

Round Five - Pricing That Makes Sense

Pricing is always a consideration when evaluating landing page builders. Each platform offers a unique pricing structure, catering to different budgets and user needs. Instapage is slightly on the higher end, but this is justified by its extensive features and conversion-boosting capabilities. The investment may be worth it for serious marketers looking for substantial ROI. Simvoly positions itself as a more affordable option while still offering numerous features, thus appealing to small businesses or startups. JotForm also offers budget-friendly plans, especially for users seeking solid form creation functionalities without breaking the bank. In comparing the value offered by each platform, it's crucial for readers to consider what matters most: robust features, comprehensive support, or flexible pricing. In wrapping up this round, understanding what you value in a landing page builder can guide you toward the best financial fit.

Ultimately, each of these landing page builders has its strengths, making your choice depend on your unique needs and marketing goals. With features, performance, usability, support, and pricing all weighing into your decision, it's vital to reflect on what you value most in a builder. Instapage, with its powerful capabilities and potential to enhance conversions, offers a free trial that allows you to take a closer look before making a commitment. Wherever your marketing journey may lead, consider how partnering with the right platform could streamline your efforts and effectively drive growth.

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