How Formstack vs. ConvertKit vs. Instapage stack up against each other
Compare Instapage with Formstack and ConvertKit to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Swytch shifts into high gear with Instapage
Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.
Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.
Lattice increases conversion rate by 41.7% with Instapage
With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.
Netradyne drives higher results with Instapage
Netradyne’s products have multiple use cases, like improving fleet efficiency, and training drivers to follow safe driving practices, and securing legal exoneration.
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Formstack vs. ConvertKit – Unraveling the Best Landing Page Builder
Imagine you are tasked with assembling your ultimate marketing superhero team, each member bringing unique powers to the table. That’s exactly what choosing the right landing page builder feels like - a journey of discovery, innovation, and critical decision-making. The digital landscape is filled with contenders vying for attention, but three platforms often emerge prominently: Instapage, Formstack, and ConvertKit. Each offers different features tailored for landing page creation that can help you boost your marketing campaigns and optimize conversion rates. Think of this article as your training guide, equipping you with knowledge to make the best choice for your business needs. So, tighten your capes, and let's explore these three contenders, evaluating how they stack up in the battle for your attention and investment. You will discover the distinctive attributes and benefits of each platform, giving you a clearer picture of which tool might be your 'hero' in enhancing brand trust and customer loyalty.
Meet the Competitors: An Overview
In the ring today, we have three leading players in the landing page arena: Instapage, Formstack, and ConvertKit. First up, we have Instapage, a powerhouse known for its robust features that allow marketers to reduce costs and grow conversions effectively. It offers customizable landing pages that suit any campaign needs, becoming a trusted partner in achieving marketing success. Next, we introduce Formstack, which shines bright in the world of online forms and data collection. Their platform enables users to create forms that integrate smoothly with landing pages, simplifying the lead generation process. Lastly, ConvertKit steps in as a favorite among bloggers and content creators, providing all-in-one email marketing solutions along with landing page capabilities. Each platform shines in its own right, making it essential to understand their strengths and weaknesses to determine which aligns best with your marketing goals. With the spotlight now on our competitors, let's dive deeper into how they compare in key areas vital for landing page success.
Round One: Spotlight on Features and Functionality
Template Variety and User Experience Comparisons
When it comes to template variety and usability, each platform brings something unique to the table. Formstack has a streamlined interface that makes it simple for users to create forms and integrate them into their marketing strategies. With various templates designed for specific industries, users can quickly find something that fits their vision. However, it can feel limited for those wanting extensive customization. ConvertKit offers basic landing page features suitable for bloggers but lacks the advanced functionalities that might be found on competitors like Instapage. Meanwhile, Instapage provides unmatched customization options with hundreds of templates, catering to diverse marketing needs. It ensures that users can craft landing pages that not only look visually stunning but also align seamlessly with branding strategies. Coupled with intuitive drag-and-drop functionality, it makes creating and optimizing landing pages a breeze for both novices and veterans alike. So, while Formstack and ConvertKit have their strengths, Instapage clearly stands out in offering a rich selection of templates along with superior ease of use.
Instapage: The Go-To for Customization and Performance
Instapage excels as more than just a landing page tool; it empowers marketers by offering extensive customization features and conversion optimization tools. The platform champions marketers in their quest to deliver relevant landing page experiences with the goal of increasing brand trust and customer loyalty. Users can customize every aspect of their landing pages, from design elements to A/B testing functionalities, ensuring that they attract the right audience and maximize conversion rates. With unique features like heatmaps and integrated analytics, Instapage provides valuable insights that help refine campaigns and strategies. It also integrates seamlessly with various marketing tools, allowing for cohesive operations that enhance user experience. This combination of flexibility, analytical capabilities, and user-friendliness positions Instapage as a trusted partner for marketers looking to optimize their landing pages and drive measurable success.
Round Two: Speed and Performance Matters
Speed plays an essential role in user experience, echoing the frustration of waiting in a long line for your morning coffee. It's the grace with which a landing page loads that can make or break a visitor's experience. Imagine visitors bouncing away because the page takes too long to load - a nightmare for any marketer! When looking at speed and performance, it's crucial to understand how each platform handles page delivery, impacting user engagement. Each contender has its strategies to ensure speedy performance, but let's see how they truly measure up.
Instapage's Performance Edge:
- Instapage's infrastructure ensures fast loading times, significantly reducing bounce rates.
- Optimized landing pages with lightweight designs boost speed and enhance user experience.
- Advanced caching techniques provide quicker server responses.
- Integration with CDNs accelerates content delivery to users around the globe.
Advantages of Using Formstack:
- Formstack leverages cloud-based technology to ensure consistent performance.
- Simple designs help in quickly loading forms and associated landing pages.
- Integrations with third-party services streamline processes, improving performance.
ConvertKit's Performance Highlights:
- ConvertKit pages load reasonably fast, ensuring minimal delay in user engagement.
- Content delivery networks are utilized for optimized performance.
- Basic pages are simple, which can lead to quicker load times.
After examining the speed and performance, it is clear that Instapage outshines its competitors. Its focus on optimizing landing pages for fast delivery ensures that users will have a seamless experience, reducing the chances of losing out on potential conversions due to slow loading times. With Instapage, marketers can trust they are making the right choice when performance matters most.
Round Three: Learning Curve and Usability
Each of our competitors welcomes newcomers with open arms while also catering to seasoned professionals. Instapage stands out with its intuitive drag-and-drop editor, allowing users of all skill levels to create stunning landing pages effortlessly. The platform also hosts an array of tutorials, making it easy for beginners to get the hang of things quickly. Formstack, while user-friendly, can take some time to master when integrating more complex functionalities like forms and automations. ConvertKit offers a straightforward user interface that's friendly to non-tech users, but building landing pages takes some getting used to if you're coming from a more customizable environment. Regardless, all three platforms aim to support users on their journey to expertise. So, whether you're a marketing novice or a seasoned marketer, you can rest assured that these tools will provide the necessary support.
Round Four: Customer Support Comparisons
This round examines customer support, essential for any platform you choose. Imagine the personalized guidance you would receive from a loyal sidekick coming to your rescue when you run into trouble! Each of the three contenders offers various support options. Instapage provides extensive customer support through live chat, email, and a rich knowledge base. They take pride in responding promptly to inquiries and guiding users through complex situations. Formstack also has solid support with chat options and a detailed knowledge base, offering resources specific to workflow automation and forms. ConvertKit shines with its educational resources, providing tutorials and community forums where users can not only find help but also share knowledge and advice. This camaraderie builds a supportive network for all users. Regardless of the platform you choose, you'll find a team ready to assist you in overcoming challenges.
Round Five: Pricing Structures Explored
Now let’s turn our attention to the nitty-gritty: pricing and plans offered by each platform. Instapage, with its rich features, may lean towards the higher end of the spectrum. However, considering its return on investment through increased conversions, it can justify the expense. Formstack's pricing is appealing, especially for businesses needing extensive form functionalities but may lack some advanced features found in Instapage. ConvertKit allows users to start for free, making it an attractive option for beginners or bloggers looking to test the waters. However, as your needs grow, so do the costs associated with more advanced features. Each platform presents distinct pricing models tailored to different types of users, whether you're an individual blogger or a large enterprise. Understanding what you value most—be it cost savings, feature richness, or ease of use—will guide your decision on the best platform for your landing page needs.
In summary, while all three platforms exhibit unique strengths, the right choice hinges on your specific needs and strategies. Instapage emerges as a frontrunner, empowering marketers to achieve higher conversions while delivering relevant landing page experiences. As you evaluate your options, take into account your priorities—features, support, and pricing. Instapage invites you to explore its capabilities through a free trial or demo, allowing you to experience firsthand how it can enhance your marketing efforts and boost customer loyalty.
