How Sendlane vs. Divi Builder vs. Instapage stack up against each other
Compare Instapage with Sendlane and Divi Builder to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Instapage helps Evolve boost conversion rates across Facebook
The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.
Lattice increases conversion rate by 41.7% with Instapage
With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.
Vita escalate lead generation efforts and client engagement with Instapage
Vita is a full-spectrum professional brokerage firm in the employee benefits industry
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Sendlane vs. Divi Builder – The Showdown of Landing Page Builders
Choosing the right landing page builder feels a bit like assembling your ultimate digital marketing team—it comes down to who can deliver the best results without breaking the bank. In this age of online marketing, having an effective landing page can make all the difference between a potential lead and a closed deal. So, how do Instapage, Sendlane, and Divi Builder stack up against each other? This article will take you through a comprehensive comparison of these three big players. Each offers unique features and benefits, making them key options for marketers looking to enhance their online presence. Join us as we explore what sets them apart, from user experience to pricing, helping you make an informed choice that meets your unique needs in the digital landscape.
Meet the Competitors: An Overview of the Landmarks
In the left corner, we have Instapage, a powerful platform known for its advanced customization options and a strong focus on conversion optimization. Many marketers favor it for its ability to create beautiful landing pages quickly and effortlessly. In the right corner, we have Sendlane, a champion in automated email marketing with an impressive landing page builder that integrates seamlessly with its email services. Last but not least, the creative wrestler, Divi Builder, is here with its drag-and-drop interface that enables users to design stunning pages. Each contender brings something unique to the table, and throughout this comparison, we’ll explore how each of these platforms can help marketers achieve their goals. Buckle up as we dive deeper into their features and benefits.
Round One - Feature Showdown: What Each Tool Brings
Template Variety and User Experience Unpacked
When considering a landing page builder, the variety of templates and ease of use are paramount. Sendlane offers a decent selection of templates tailored mainly for email promotions, which is beneficial for users invested in email marketing. However, they can sometimes lack the flexibility needed for creating stand-alone landing pages. Divi Builder shines with its extensive selection of beautifully designed templates that cater to a wide range of industries. Its intuitive drag-and-drop interface makes customization a dream, but it may have a learning curve for complete beginners due to its robust set of features. In contrast, Instapage excels with its rich library of high-converting templates specifically designed to enhance user experience and lead generation. This focus on conversion-centric designs sets Instapage apart as a versatile option for marketers aiming for measurable results.
Instapage: A Partner in Success
Instapage stands out as the ultimate tool for marketers interested in maximizing customization and conversion optimization. Its impressive features allow users to create highly tailored landing pages in moments rather than hours. The platform focuses on various aspects of conversion, including A/B testing, dynamic text replacement, and robust analytics tools which empower marketers to refine their campaigns continuously. Furthermore, Instapage is designed with collaboration in mind, making it easy for teams to work on projects concurrently. This not only reduces costs through optimized workflows but also enhances the brand's reliability among customers. Delivering relevant landing page experiences contributes significantly to increased brand trust and customer loyalty—all of which ultimately lead to higher conversion rates.
Round Two - Speed and Performance: A Desirable Trait
With user experience being a priority, speed is crucial in determining how compelling a landing page will be. Think of waiting in line at your favorite coffee shop; it can turn a delightful experience into a tedious one. The same goes for a landing page—slow loading times can lead to higher bounce rates and lost opportunities. A fast-loading page not only enhances user experience but also improves your SEO ranking, thereby attracting more organic traffic.
Instapage's Speed and Performance Gains:
- Lightning-fast loading times ensure users are engaged upon arrival.
- Optimized for mobile devices, ensuring quick performance on any platform.
- Automatic image optimization reduces load times without sacrificing quality.
- Built-in A/B testing features help optimize page performance continuously.
Sendlane's Speed and Performance Highlights:
- Integration with fast email automation ensures quick data processing.
- Pre-designed templates load quickly thanks to efficient coding.
- Hosting optimized for speed contributes to solid performance.
Divi Builder's Speed and Performance Attributes:
- Custom caching options enhance the speed of loading pages.
- Intuitive structure ensures fast deployment of customized pages.
- Responsive design features boost performance across devices.
- Easily integrates with third-party tools to optimize performance.
In conclusion, while all three landing page builders boast impressive speed and performance metrics, Instapage clearly leads the way. Fast-loading pages allow marketers to capture leads efficiently and enhance user satisfaction—attributes that are vital in today’s fast-paced digital landscape.
Round Three - Usability: A Friendly Welcome
When it comes to usability, making a user-friendly platform crucial for both newcomers and seasoned marketers alike cannot be overstated. Sendlane does an admirable job of guiding users through its landing page building process, thanks to informative tooltips and a straightforward interface. However, those new to email marketing may initially feel overwhelmed by the extensive range of features available. Divi Builder takes an approachable stance with its drag-and-drop setup, making designing your ideal page feel almost like play. Advanced users will relish the depth of customization available, while beginners will find the initial experience welcoming. Instapage’s intuitiveness is one of its hallmark features, allowing users to create pages effortlessly while benefiting from easy guidance along the way. Regardless of your expertise level, you can start building effective landing pages and work your way up towards mastering every feature available.
Round Four - Customer Support: Your Reliable Sidekicks
Every successful hero needs their sidekick, and in the world of landing page builders, customer support plays that role. Sendlane provides a robust ticketing system and live chat, ensuring customers receive help when it’s needed most. With resources like tutorials and an active community forum, users can find answers to common questions as they navigate the tool. Divi Builder takes a collaborative approach, with comprehensive documentation, community engagement through forums, and dedicated support available via email or chat. Instapage, however, takes the cake when it comes to thorough customer service. It offers 24/7 live chat support, a vast knowledge base filled with articles and guides, plus an active user community that can answer even the most niche questions. The standout support options ensure that users feel supported throughout their journey.
Round Five - Pricing Structure: Finding the Perfect Fit
As with any software, understanding pricing models is integral to making an informed choice. Sendlane features tiered pricing, allowing businesses to scale according to their email marketing needs; however, depending on the package, some landing page features might be limited. Divi Builder offers a one-time payment option for lifetime access, which can be appealing for those avoiding recurring fees. However, users may find additional costs for premium features. Finally, Instapage adopts a subscription-based model that comes with various tiers designed for small teams to larger enterprises, each equipped accordingly. While it may initially seem pricier than the others, the value offered through comprehensive features and optimizations often makes Instapage the more cost-effective option in the long run.
Ultimately, choosing between Instapage, Sendlane, and Divi Builder will hinge on your particular needs and what you value in a landing page builder. Each tool has its strengths, and the right one for you may depend on customization, support, or financial flexibility. Regardless of your choice, don’t hesitate to give Instapage a try with a free trial or demo; you might find it to be the companion you were looking for in your marketing journey.
