How Formstack vs. Convert vs. Instapage stack up against each other
Compare Instapage with Formstack and Convert to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Autopilot exceeds conversions goals with personalized landings
Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.
Lattice increases conversion rate by 41.7% with Instapage
With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.
Netradyne drives higher results with Instapage
Netradyne’s products have multiple use cases, like improving fleet efficiency, and training drivers to follow safe driving practices, and securing legal exoneration.
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Formstack vs. Convert – A Showdown of Power Players
Imagine you’re assembling a team of superheroes, each with their unique abilities, ready to tackle the challenges of a marketing campaign. That’s precisely what choosing a landing page builder is like! In this epic showdown, we will compare three heavyweights—Instapage, Formstack, and Convert. They all promise to deliver stellar landing pages that can boost your business success. This article offers an engaging yet informative exploration of each platform, focusing on how they help marketers streamline costs, enhance conversions, and create tailored landing page experiences that foster brand trust and customer loyalty. Let’s see who comes out on top in this thrilling contest of features, performance, usability, support, and pricing—each as vital as an Avenger’s strength during a crisis.
Introducing Our Champions
In one corner, we have Instapage, a leader known for its remarkable customization options and powerful conversion optimization tools. Then, there’s Formstack, which champions streamlined data collection and integrations—ideal for marketers focused on automation. Lastly, we have Convert, celebrated for its robust analytics and A/B testing capabilities that turn insights into conversions. Each contender has carved its niche within the sprawling digital landscape, appealing to different marketing needs and strategies. Our friendly rivals aim to boost user engagement and drive conversions through visually appealing landing pages tailored to specific customer journeys. As we dive deeper into how each platform performs, consider how they can empower your marketing mission and strategy.
Round One - Feature Showdown
Template Selection and User-Friendliness
As we kick off our comparison, let’s investigate the foundational elements—template variety and ease of use. Formstack has an appealing range of pre-built templates, which are easy to customize for the non-designer. Its streamlined drag-and-drop functionality ensures that even novices can create sophisticated landing pages efficiently. Meanwhile, Convert, while slightly less template-rich, excels in allowing intuitive A/B testing on every landing page, which is critical for marketers focused on refining their campaigns based on hard data. However, it’s Instapage that truly shines in this category. With access to hundreds of professionally designed templates along with an advanced editor, users can customize every pixel. This allows marketers to deliver highly relevant and engaging experiences. Instapage empowers users to test variations and enhance their options, making it not just a tool but a partner in success.
Instapage: Your Ally in Customization and Growth
When it comes to empowering marketers, Instapage stands out distinctly. It provides unmatched customization and conversion optimization tools that enable businesses to elevate their landing page performance. From dynamic text replacement to intricate analytics, every aspect serves to boost user engagement and conversion rates significantly. Instapage encourages personalization tailored to audience segments, ensuring that each visitor receives a relevant experience that fosters brand loyalty and trust. Marketers can effortlessly create landing page experiences that resonate with their target customers, transforming browsers into buyers and significantly enhancing their revenue potential. With an extensive range of widgets and customization options, Instapage positions itself as a powerful ally for any marketer looking to optimize their landing pages.
Round Two - Speed and Reliability
Picture this: You’re at your favorite café, eagerly waiting for your coffee, only to find yourself stuck in a long line that never seems to move. Frustrating, right? Similarly, slow-loading landing pages can deter potential customers and result in missed opportunities. When it comes to speed and performance, the impact on user experience is undeniable. A landing page that loads quickly can lead to a smooth customer journey, while delays can lead to high bounce rates and lost sales.
Advantages of Instapage in Speed and Performance
- Instapage offers optimized page loading times, minimizing lag and enhancing user engagement.
- Utilizes a global Content Delivery Network (CDN) to ensure fast access for users worldwide.
- Every landing page is constructed for seamless integration with other platforms while maintaining high performance.
- Tools like caching and image compression contribute to reliable loading speeds.
Speed Strengths of Formstack
- Formstack leverages cloud technology to ensure stability and speed for page processes.
- Offers easy integrations that don’t sacrifice speed for functionality.
- Implements efficient data retrieval systems, enhancing the page experience.
Convert’s Speed and Performance Edge
- Convert optimizes landing pages for quick loading times, streamlining user experience.
- Facilitates seamless A/B testing without sacrificing page speed.
- Maintains server reliability to prevent downtime, securing consistent performance.
- Employs efficiency in loading third-party scripts to minimize delays.
In concluding this round on speed and performance, it's clear that while each platform has its strengths, Instapage remains the leader in delivering high-speed landing page experiences that enhance user satisfaction and conversion rates. Slow pages can be a marketer's worst nightmare, and with Instapage, you’re better positioned to keep potential customers engaged.
Round Three - User-Friendly Experience
With a friendly approach, let's chat about usability and the learning curve associated with each platform. Formstack shines with its straightforward, user-centric design, allowing any beginner to jump right in. The onboarding process is intuitive, providing quick access to its features. Instapage, while boasting advanced capabilities, excels in usability with a well-organized dashboard and helpful tutorials—making it equally friendly for novice users. Convert caters well to seasoned professionals with in-depth documentation that can be overwhelming for new users initially, though valuable once mastered. Across the spectrum, all three platforms seek to guide users towards mastery, assuring that whether you’re a novice or a pro, each has abundant resources and supportive tools to elevate your skills.
Round Four - Customer Support Comparison
In this showdown, let’s spotlight customer support, personifying the contributions of each platform as a supportive team standing behind you. Instapage offers robust customer service via chat, email, and phone. Their extensive knowledge base and community forums are gold mines for troubleshooting and best practices. Formstack, too, has strong support channels, ensuring users can receive help through various means, along with an active community for exchanging tips. Convert prides itself on responsive support via multiple channels, combined with a comprehensive help section that addresses many common queries. In this friendly competition, all platforms shine in different capacities, ensuring that users have the assistance they need when navigating challenges.
Round Five - Cost and Value Proposition
When entering the pricing arena, it’s essential to match costs with potential value. Instapage can present a higher initial investment due to its extensive features and capabilities. However, the relative return on investment may justify the price for conversion-centric marketers. Formstack fits well for users seeking streamlined operations and has competitive pricing plans that cater to smaller budgets without sacrificing core functionalities. Convert offers tiered pricing depending on advanced features, making it suitable for businesses focused on analytics and testing. With various options available, it’s important to align your budgetary considerations with the features you value most, ensuring you select the best overall value.
As we wrap up this friendly comparison, remember that each platform has its merits. Instapage may still be the standout choice for those who prioritize customization, speed, and supportive resources. Meanwhile, Formstack and Convert have their unique strengths suited for specific marketing goals. Reflect on what aspects matter most for your marketing strategy—be it features, support, or pricing. With a free trial, consider putting Instapage to the test and discover how it can empower your landing pages and facilitate growth towards your desired outcomes.
