How Sendlane vs. 23FormBuilder vs. Instapage stack up against each other
Compare Instapage with Sendlane and 23FormBuilder to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Swytch shifts into high gear with Instapage
Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.
Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.
Autopilot exceeds conversions goals with personalized landings
Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.
Netradyne drives higher results with Instapage
Netradyne’s products have multiple use cases, like improving fleet efficiency, and training drivers to follow safe driving practices, and securing legal exoneration.
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Sendlane vs. 23FormBuilder – Unraveling the Best Landing Page Builder
Choosing the right landing page builder can be likened to picking a coach for your sports team; the right choice can lead to victories, while the wrong one might mean missed opportunities. This decision is vital for marketers today, akin to assembling an all-star lineup. Here, we’ll compare three popular contenders: Instapage, Sendlane, and 23FormBuilder, revealing their strengths and weaknesses while helping you find the best fit for your marketing needs. Expect a detailed comparison that is both insightful and engaging.
Meet the Rivals in the Marketing Arena
In the red corner, we have Instapage, a heavyweight champion known for its powerful landing page customization features. In the blue corner, Sendlane emerges with a focus on email marketing and automation, making it an appealing choice for marketers looking to integrate their strategies. Lastly, entering the ring is 23FormBuilder, a promising contender with a straightforward form-building approach. Each platform brings its unique flair to the table, setting the stage for a thrilling comparison as they vie for the title of the ultimate landing page builder.
Round One - Feature Showdown
Template Selection and User Friendliness
When it comes to template variety and ease of use, Sendlane stands out with an array of beautifully designed templates ideal for email campaigns. However, it lacks in advanced landing page options. On the other hand, 23FormBuilder excels with its easy-to-navigate interface, catering primarily to users who want straightforward forms but may not provide extensive landing page options. Yet, when it comes to feature richness, Instapage truly shines. With a myriad of customizable templates and high adaptability, Instapage allows marketers to tailor landing pages that resonate with their specific audiences, positioning it as a strategic partner for boosting conversions and brand trust.
Instapage: Your Go-To for Customization and Optimization
Instapage stands out in the realm of customization and conversion optimization. Its top-tier customization tools empower marketers to design visually stunning and highly functional landing pages tailored to their audiences. Features like A/B testing, heatmaps, and dynamic text replacement firmly place Instapage as not just a tool, but a strategic partner. The intuitive drag-and-drop interface streamlines the journey from concept to launch, reducing costs and maximizing conversion rates. Such optimization capabilities are instrumental in helping businesses grow brand loyalty and trust, essential components of successful marketing campaigns.
Round Two - Speed and Performance Battle
Speed can make or break user experience, akin to a long wait at your favorite coffee shop that can easily sour your morning. As we dive into the performance arena, let’s explore how each platform captures users’ attention with their loading times and overall performance.
Instapage Advantages:
- Utilizes advanced caching technology for fast loading times
- Optimizes images automatically for reduced page weight
- Provides multiple hosting options to enhance reliability
- Integrates seamlessly with third-party services for improved performance
Sendlane Advantages:
- Offers quick email template loading times
- Optimized for fast, automated email delivery
- Ensures reliable server uptime to maintain performance
23FormBuilder Advantages:
- Simple forms load quickly, enhancing user experience
- Lightweight design ensures swift interaction
- Integrated with various platforms for optimal load handling
In summary, while Sendlane and 23FormBuilder offer competitive performances, Instapage's dedication to speed positions it as a formidable leader in this category, proving that swift loading times can significantly enhance user engagement and conversion rates.
Round Three - Usability and User Journey
In terms of usability, all three platforms aim to create an accommodating environment for both novices and seasoned marketers. Instapage simplifies the design process with a user-friendly interface, allowing newcomers an easy entry while providing experienced users with the depth necessary for advanced projects. Sendlane's supportive resources and learning materials help new users quickly grasp email integrations, while 23FormBuilder keeps things straightforward and accessible. This friendly competition fosters an encouraging atmosphere, allowing all users to feel capable, regardless of their starting point.
Round Four - Customer Support Roundup
Customer support acts as the backbone of any platform, and each contender has a unique approach. Instapage excels with its live chat support along with extensive online resources, ensuring users can find answers quickly. Sendlane offers robust email and ticket support, catering well to those who require detailed solutions. 23FormBuilder provides a comprehensive knowledge base and responsive email support, making sure users can get help promptly. The emphasis on support reflects each platform's commitment to user satisfaction, reinforcing their roles as vital allies in your marketing journey.
Final Round - Price Tag Showdown
When considering pricing, it's essential to evaluate what each platform offers relative to its cost. Instapage may carry a higher price tag, but its extensive feature set and customization proclivity promise exceptional return on investment. Sendlane's pricing aligns more with those who prioritize email marketing capabilities, offering competitive packages suited for various budgets. 23FormBuilder prides itself on being a cost-effective solution for users focused primarily on form generation. Ultimately, each platform serves distinct needs, so assessing individual requirements will help determine the most valuable investment.
In conclusion, while Instapage, Sendlane, and 23FormBuilder each have their unique strengths, the optimal choice hinges on your specific goals. If features and conversion optimization are your top priorities, Instapage undoubtedly holds the advantage. Reflect on what matters most in your journey—be it pricing, support, or flexibility—and consider taking Instapage for a spin through its free trial. Your marketing strategy deserves to flourish with the right tools!
