How Formstack vs. Beaver Builder vs. Instapage stack up against each other
Compare Instapage with Formstack and Beaver Builder to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Swytch shifts into high gear with Instapage
Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.
Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.
Instapage helps Evolve boost conversion rates across Facebook
The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.
Vita escalate lead generation efforts and client engagement with Instapage
Vita is a full-spectrum professional brokerage firm in the employee benefits industry
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Formstack vs. Beaver Builder – The Ultimate Showdown for Marketers
Choosing the right landing page builder is much like assembling your dream team of superheroes. Each contender brings their own unique powers to the table, ready to help you conquer the marketing universe. In the left corner, we have Instapage, a powerhouse known for its customization and conversion optimization. In the right corner, there's Formstack, a versatile player focused on forms and data. And finally, in the last corner is Beaver Builder, the WordPress champion touted for its flexibility. As we dive into this comparison, prepare for an engaging journey through their features, usability, and pricing that can help you create the ultimate landing page experience. Whether you're a small business, a marketer, or just exploring options, there's something here for everyone. Let’s get ready to rumble! Each platform promises to enhance your online presence, but which one truly delivers on that promise? Stick around as we break it down.
Introducing the Contenders
Welcome to the main event where we pit three leading landing page builders against each other: Instapage, Formstack, and Beaver Builder. Each has carved out its niche in the digital marketing realm and boasts impressive capabilities. Instapage has established itself as a go-to option for marketers seeking high conversion rates through tailored landing page experiences. Its robust set of features and integration capabilities make it a formidable choice. Formstack, taking a slightly different approach, focuses on data collection and online forms, making it ideal for businesses that prioritize lead generation and management. Meanwhile, Beaver Builder shines brightest when it comes to WordPress site users who want to create custom layouts without heavy coding requirements. What connects these platforms is their promise to enhance your marketing strategy - but the question remains: who does it best? Let’s examine what each contender brings to the ring and how they might fit your unique needs.
Round One - Feature Showdown
Template Selection and User-Friendliness
When it comes to templates, the choice can make or break your landing page’s success. Instapage is renowned for its extensive library of customizable templates that cater to various goals, from product launches to service promotions. These templates are designed with conversion in mind, offering strategically placed calls-to-action. Formstack’s strengths lie in its form-building capabilities, allowing users to craft data-driven templates that ensure seamless information gathering. On the other hand, Beaver Builder thrives with its intuitive drag-and-drop interface, providing users with flexibility to create unique designs while maintaining a user-friendly experience. Each platform excels in its way, offering a variety of templates and ease of use. This initial round is pivotal; the right templates can pave the way for improved conversion rates and user satisfaction. So, who will earn the crown in this feature showdown?
Instapage: The Conversion Optimizer
Instapage stands out not merely as a tool, but as a crucial ally in your marketing endeavors. It empowers marketers to reduce costs, grow conversions, and deliver relevant landing page experiences that increase brand trust and customer loyalty. With an arsenal of features strictly focused on enhancing conversion rates, it offers A/B testing, heatmaps, and customizable templates that make tailoring landing pages a straight path to success. Users can also integrate their preferred marketing tools seamlessly, allowing for a holistic approach to campaign management. Instapage’s focus on user experience extends beyond the surface, as it provides marketers with actionable insights that can drive their strategies. This deep-seated commitment to conversion optimization sets Instapage apart, proving that it’s more than just a landing page builder; it’s a dedicated partner dedicated to helping marketers succeed.
Round Two - Speed and Performance Insights
In the high-stakes world of online marketing, speed is of paramount importance. Think of loading times as the difference between catching a bus on time or missing it completely. Just as a delayed bus can derail your plans, slow landing pages can jeopardize conversion rates. Engaging and swift experiences keep users on the page longer and improve their overall satisfaction. As we dive into the performance metrics of our contenders, let’s spotlight how each landing page builder ticks regarding speed and performance.
Instapage Advantages:
- Instapage's templates are optimized for fast loading times, ensuring users don't bounce.
- The platform uses AMP technology to enhance mobile performance significantly.
- Built-in analytics helps identify slow-loading elements for quick fixes.
- Dedicated server hosting that prioritizes speed and reliability ensures consistent performance.
Formstack Advantages:
- Forms load efficiently, and the streamlined design aids in quick data entry.
- Offers integration with third-party services to further enhance load speeds.
- Optimized templates help reduce unnecessary clutter and speed up user interactions.
Beaver Builder Advantages:
- Allows users to optimize page code for better performance.
- One-time purchase eliminates ongoing hosting issues affecting site speed.
- Performance-focused features offer caching options to minimize loading times.
- Compatibility with various hosting services has proven to enhance speed.
In conclusion, speed and performance metrics reveal a close race among the three landing page builders. However, it’s evident that Instapage takes the lead, particularly with its AMP technology and dedicated hosting solutions designed to keep loading times minimal – crucial for maintaining user interest and driving conversions.
Round Three - Usability and Beginner Friendliness
In this round, we’ll explore how each platform welcomes newcomers while still catering to seasoned professionals. Intuitive design is key to ensuring users can quickly grasp the functionalities without feeling overwhelmed. Instapage excels with its user-friendly drag-and-drop interface, making it an excellent choice for those who aren’t tech-savvy. The platform guides users through the creation process with tooltips and suggestions, facilitating a smooth entry into online marketing. Formstack also shines here, as its focus on forms makes it easy to create and handle data without any technical hiccups. Meanwhile, Beaver Builder makes WordPress editing accessible with options that simplify customization for users of all levels. What’s clear is that all three platforms have put thought into usability, making them approachable regardless of where you currently fall on the tech-savvy spectrum.
Round Four - Customer Support Heroes
Customer support can be a game-changer, acting like loyal sidekicks ready to assist when you hit a rough patch in your marketing journey. Instapage offers extensive resources, including live chat and an in-depth knowledge base where users can find answers to common questions. Their proactive support team is known for responsiveness and thorough assistance. Formstack, too, provides multiple channels for support - including chat, email, and extensive articles to guide users through process intricacies. Beaver Builder utilizes community forums where users can seek help from fellow users and developers, making it a collaborative space. Their documentation is comprehensive, ensuring that help is never far away. Each platform boasts commendable support features, but the specifics may sway users one way or the other based on their preferred support style.
Round Five - Evaluating Pricing Strategies
Understanding the pricing structures of each platform is paramount for users looking to maximize their value. Instapage operates on a subscription model with clear tiers that cater to businesses of any size. This model allows users to choose features that best fit their needs, but it can be more costly compared to its competitors. Formstack offers flexible plans centered around form usage, making it appealing for businesses with a strong focus on data collection. Conversely, Beaver Builder presents a one-time purchase option for its plugin, which can be more economical in the long run, especially for expert WordPress users. In navigating these pricing choices, it’s crucial to weigh the costs against your specific marketing objectives.
As we wrap up this comprehensive comparison, it’s evident that all three platforms have their distinct strengths and weaknesses. Ultimately, the right choice will hinge on your unique requirements and marketing goals. Users who prioritize conversion-focused design may find Instapage to be the best choice, while those needing advanced forms might lean towards Formstack. Beavers Builder captures the hearts of WordPress enthusiasts. Don’t forget to explore Instapage more in-depth with a free trial or demo to see how it can enhance your marketing strategy.
