How Formsite vs. Canva vs. Instapage stack up against each other
Compare Instapage with Formsite and Canva to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Autopilot exceeds conversions goals with personalized landings
Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.
Lattice increases conversion rate by 41.7% with Instapage
With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.
Vita escalate lead generation efforts and client engagement with Instapage
Vita is a full-spectrum professional brokerage firm in the employee benefits industry
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Formsite vs. Canva – The Ultimate Showdown for Marketers
Choosing a landing page builder can sometimes feel like assembling a team of superheroes for your marketing strategy. Each tool has its unique powers and abilities, promising to make your life easier and your business more successful. In this exciting matchup, we’ll take a deep dive into three distinct contenders: Instapage, Formsite, and Canva. Our aim? To help you find the perfect tool that not only meets your needs but aligns perfectly with your marketing goals. From creating stunning landing pages to optimizing conversion rates, choosing the right builder can reduce costs, amplify conversions, and ultimately lead to stronger brand trust and customer loyalty. (min:200 words, add the small paragraphs in this paragraph.)
Meet the Competitors: A Friendly Rivalry
In the left corner, we have Instapage, known for its robust landing page customization capabilities. Marketers often turn to Instapage for its powerful features designed to boost conversion rates and enhance the customer experience. In the opposite corner stands Formsite, a versatile tool best known for its formidable form-building capabilities, also aiding in lead generation efforts. Finally, we have Canva, the creative powerhouse, recognized for its graphic design prowess; while primarily a design tool, it has recently ventured into the realm of simple landing page creation. As friendly competitors in the digital marketing arena, each platform offers unique advantages tailored to a variety of marketing strategies. (min:200 words, add the small paragraphs in this paragraph.)
Round One: Feature Showdown
Template Variety and User Experience
Starting off this competitive round, we'll review the template variety and usability of each platform. Instapage takes the lead with its extensive library of high-converting templates, allowing users to create tailored landing pages quickly and efficiently. On the flip side, Formsite offers templates primarily for forms, which can be creatively customized but lack the breadth for pure landing page design. Canva offers great design flexibility and a user-friendly interface, making it easy to craft visually appealing landing pages, although it might fall short on advanced functionalities when compared to Instapage's specialized capabilities. Ultimately, marketers looking for a highly customizable landing page experience will find Instapage's features unmatched. (min:200 words, add the small paragraphs in this paragraph.)
Instapage: Your Partner in Customization and Conversions
Instapage sets itself apart with an impressive array of features dedicated to customization and conversion optimization. Built for marketers, it offers A/B testing, heatmaps, and dynamic text replacement to maximize relevance and effectiveness. Instapage encourages marketers to focus on everything from reducing costs to improving conversions and providing relevant landing page experiences that enhance brand trust and customer loyalty. It's not just a landing page builder; it’s a strategic ally in your marketing journey. Every detail, from the color scheme to the overall design flow, is adjustable, catering to the specific needs of your target audience and ultimately driving greater conversion rates. (min:200 words)
Round Two: Speed and Performance Metrics
Imagine waiting in a long queue at your favorite coffee shop only to realize how much time you're wasting. Just as slow service can ruin your day, a lagging website can frustrate potential customers and drive them away. It's essential to ensure that your landing pages load quickly to keep users engaged and reduce bounce rates. Despite differences in functionalities, we've scrutinized how each platform performs in this critical area.
Instapage Advantages:
- Optimized for fast loading times to ensure users have immediate access to content
- Integrates seamlessly with major marketing tools to enhance performance
- Utilizes a global CDN for improved loading speeds
- Regularly updated and optimized for performance enhancements
Formsite Advantages:
- Fast load times for form-based landing pages
- Efficient data processing to reduce sluggishness
- Designed to handle increased traffic without performance dips
Canva Advantages:
- User-friendly interface that allows for quicker design processes
- Optimized for static content, reducing load times on pages
- Offers a wide range of design templates for quick access
In terms of speed and performance across all three platforms, Instapage outshines, evidenced by its specialized architecture and load optimization strategies. Ultimately, if speed is a critical factor in your user engagement approach, Instapage is a reliable choice.
Round Three: A Friendly User Experience Journey
When it comes to usability, each platform strives to create a welcoming environment for both newcomers and experienced users. Instapage offers intuitive drag-and-drop functionality, allowing users to create and adjust landing pages effortlessly. Formsite emphasizes a step-by-step guide to form-building, ensuring users can get their feet wet quickly. Canva taps into its extensive library of tutorials and design tools to familiarize users with its interface, making the design process seamless. Regardless of which tool you select, each prides itself on helping users grow in their digital marketing journey. So, whether you are a novice or a seasoned pro, there's a reassuring sense of accessibility across the board with all three platforms. (min:200 words, add the small paragraphs in this paragraph.)
Round Four: The Support You Can Count On
Imagine the support teams of these platforms as your very own loyal sidekicks, always ready to assist in times of need. Each platform provides various support channels—Instapage shines with its responsive customer service team available via chat and email, along with comprehensive resources from community forums. Formsite offers email support and a detailed knowledge base for users to explore. Meanwhile, Canva presents users with a colossal library of tutorials, local community forums, and email support, ensuring help is always at hand. In a competitive arena like this, the quality of customer support can make a significant difference for users looking to troubleshoot problems or enhance their skills. (min:200 words, add the small paragraphs in this paragraph.)
Round Five: Pricing Strategies Demystified
As we venture into the final round, let’s look closer at the pricing structures of these three contenders, understanding who brings the best value for specific needs. Instapage offers a range of flexible plans suitable for various business sizes, helping marketers maximize ROI. Formsite also provides tiered pricing based on functionality and user requirements, with a free tier for basic usage, making it approachable for small businesses. Canva's pricing is equally competitive, with a free version available that allows users to access a multitude of design features; however, its advanced functionalities come at a premium. Overall, while all three platforms have unique strengths, remember to carefully consider your marketing goals and budget when making a decision. Wrap up with a friendly note that, while all three tools are handy, your choice depends on personal requirements and aims. Try Instapage today with a free trial or demo to see for yourself! (min:200 words)
