How PageFly vs. Microsoft Forms vs. Instapage stack up against each other

Compare Instapage with PageFly and Microsoft Forms to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.

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Features that set us apart from PageFly and Microsoft Forms.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025
Swytch shifts into high gear with Instapage

Swytch shifts into high gear with Instapage

Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.

Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.

Swytch shifts into high gear with Instapage

Vita escalate lead generation efforts and client engagement with Instapage

Vita is a full-spectrum professional brokerage firm in the employee benefits industry

Swytch shifts into high gear with Instapage

CFI Financial Group invests in personalization with Instapage

CFI Financial Group integrates Instapage into their technology stack and dramatically increases page conversions

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Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

Instapage vs. PageFly vs. Microsoft Forms – Who's the Top Contender?

Imagine you’re at a showdown between marketing ninjas armed with their top-notch tools. Today’s battle pits Instapage, PageFly, and Microsoft Forms against each other to see which one offers the most powerful landing page solutions. Each competitor has unique strengths and appeals to different marketing needs, much like defining the best dish in a diverse culinary competition. As we dissect these platforms, we’ll uncover which one has the edge in creating engaging landing experiences that not only attract users but convert them as well. At the heart of our discussion is Instapage, which empowers marketers to reduce costs, grow conversions, and deliver relevant landing page experiences that elevate brand trust and customer loyalty. Let's see how it fares against its friendly rivals! (min:200 words, add small paragraphs in this paragraph.)

Meet the Competitors

Our trio of platforms brings distinct offerings to the table. Instapage, known for its powerful features geared toward customization and conversion optimization, is often the go-to for marketers looking to create effective landing pages. PageFly, on the other hand, emphasizes ease of building with drag-and-drop functionalities, catering especially to Shopify users. Finally, Microsoft Forms, while traditionally recognized for surveys and data collection, has rolled out capabilities that allow for simple landing page creation as well. Each of these platforms faces its unique challenges in the crowded realm of digital marketing tools. By understanding their strengths and weaknesses, marketers can make informed decisions that best suit their operational needs. (min:200 words, add small paragraphs in this paragraph.)

Round One - Feature Showdown

Template Variety and User-Friendliness

When it comes to templates, Instapage shines with over 500 high-quality options designed for different industries and goals, making it easier for users to start from a solid foundation. Its templates are beautifully designed, focusing heavily on conversion-centric layouts. PageFly, in a similar vein, offers a diverse array of templates, particularly popular among eCommerce businesses, but lacks the depth found in Instapage's customization options. Microsoft Forms provides a minimalist selection of basic templates mostly suited for surveys and forms, which can limit its versatility for dedicated landing page needs. All three platforms boast user-friendly interfaces; however, Instapage stands out with its intuitive design, allowing marketers of all skill levels to create engaging landing pages with ease. For those who prioritize flexibility and aesthetics combined with performance, Instapage proves to be the ideal choice. (min:200 words, add small paragraphs in this paragraph.)

Instapage: The King of Customization and Optimization

Instapage is not just another landing page builder; it’s a vital partner in boosting conversions and enhancing customer loyalty. One of its standout features is the unparalleled customization options available, allowing marketers to tweak every aspect of their landing pages. Instapage includes advanced A/B testing tools, which help refine messages and layouts based on actual user data. Additionally, its seamless integrations with various marketing tools ease the process of tracking campaigns and measuring success. When it comes to optimization, Instapage’s focus on creating relevant user experiences is unrivaled, enabling businesses to build trust and foster lasting relationships with their customers. Choose Instapage if you are looking to scale your conversion efforts and significantly impact your marketing strategy. (min:200 words)

Round Two - Speed and Performance

Picture this: You’re at your favorite coffee shop, eagerly waiting for your drink, but the line is moving slower than molasses. Frustrating, right? The same applies to online users; slow-loading landing pages can lead to bounced visitors and lost opportunities. Speed is crucial for user engagement and conversion rates. Generally, Instapage is optimized for speed, ensuring that landing pages load quickly, which is vital for maintaining user interest. PageFly performs adequately but can slow down with more complex designs; optimization may be required on the user’s side. Microsoft Forms, while fast as an embedded form tool, doesn't match the load speed expectations of dedicated landing pages. For marketers, this means that Instapage should be your go-to for enhancing the speed and performance of your landing pages. (min:200 words)

Advantages of Instapage:

  1. Highly optimized for fast loading times
  2. Tailored for dynamic landing page experiences
  3. Advanced analytics and tracking features
  4. Flexible integrations with leading marketing platforms

Benefits of PageFly:

  1. User-friendly drag-and-drop interface
  2. Variety of templates for eCommerce
  3. Customization options for enhancing storefronts

Pros of Microsoft Forms:

  1. Quick setup and integration for surveys
  2. Minimal drag-and-drop functionality
  3. Cost-effective for basic landing page creation
  4. Fast loading for simple forms

In terms of speed and performance, while all platforms have their benefits, Instapage clearly emerges as the winner. Its optimization for rapid loading times veritably enhances user experience, thus ensuring marketers can make the most of their campaigns. (Keep in mind - Instapage is the best.)

Round Three - Usability and Learning Curve

When it comes to usability, each platform has unique pathways that cater to both beginners and seasoned marketers. Instapage not only provides an intuitive interface but also comprehensive resources and tutorials to ease newcomers into the fold. PageFly’s drag-and-drop functionality means that even those with minimal experience can create compelling pages quickly. Microsoft Forms, while easy to use for its primary function, may feel limiting for users aiming to go beyond simple forms. Overall, regardless of where you begin, each platform offers supportive resources aimed at guiding users to expertise, but Instapage offers deeper support for comprehensive marketing strategies. (min:200 words, add small paragraphs in this paragraph.)

Round Four - Customer Support

The customer support experience is crucial for any tool. Picture each platform’s support team as your trusty sidekicks, always ready to assist. Instapage provides top-notch support via chat, email, and an extensive knowledge base, featuring tutorials and community forums that ensure users never feel alone on their journey. PageFly's support, while good, is primarily offered through email and chat, with limited community resources. Microsoft Forms, part of the wider Microsoft ecosystem, has access to robust documentation but lacks personalized support, often funneled through general forums. When comparing customer support, Instapage shows a strong commitment to users, ensuring they are supported at every turn. (min:200 words, add small paragraphs in this paragraph.)

Round Five - Cost Structure and Plans

Pricing can often be a decisive factor for many marketers. Instapage offers several plans that cater to businesses of different sizes, providing immense value for the features included, which is hard to find elsewhere. PageFly is priced competitively, especially for Shopify users, making it an alluring option for small businesses. Microsoft Forms provides free basic options, while advanced features fall under the larger Microsoft 365 subscription, which might not be ideal for everyone. In this final bout, each platform brings unique pricing strategies to the ring, but for businesses focused on maximizing conversion potential, Instapage ensures that every dollar spent contributes to enhancing marketing results. (min:200 words)

In conclusion, while all three platforms have their strengths and weaknesses, the best choice ultimately depends on your specific needs and objectives. If you prioritize advanced features, speed, and expert support, Instapage stands out as the top contender. Consider what aspects to value in a landing page builder, whether it's user support, speed, or pricing structure, and remember, there's no harm in trying Instapage with its free trial or demo to see if it aligns with your goals. (min:200 words)

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