How Forms.app vs. FormKeep vs. Instapage stack up against each other
Compare Instapage with Forms.app and FormKeep to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Autopilot exceeds conversions goals with personalized landings
Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.
Vita escalate lead generation efforts and client engagement with Instapage
Vita is a full-spectrum professional brokerage firm in the employee benefits industry
Netradyne drives higher results with Instapage
Netradyne’s products have multiple use cases, like improving fleet efficiency, and training drivers to follow safe driving practices, and securing legal exoneration.
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Forms.app vs. FormKeep – A Comprehensive Showdown
Choosing the right landing page builder can feel akin to assembling your dream team for a strategic mission. Just as each superhero brings unique skills to the table, each landing page builder has distinguishing features that can propel your marketing efforts. In this arena, we pit Instapage against two notable contenders: Forms.app and FormKeep. Together, we'll explore how these platforms stack up against each other, providing you a detailed comparison that's informative yet enjoyable. Picture this as a friendly rivalry where each platform vies for the crown by offering something special to marketers striving to create effective landing pages that attract visitors, convert leads, and bolster brand loyalty. As we continue, it becomes evident that choosing the right tool can truly shape your marketing success. (min:200 words)
Meet the Competitors: An Overview of Our Three Heavyweights
Welcome to the ring where our three champions of the digital marketing world are poised for action. We have Instapage, known for its exceptional ability to create high-converting landing pages; Forms.app, which excels in user-friendly form creation; and FormKeep, utilizing simplicity while getting the job done effectively. Each contender comes with its own unique strengths, and these are not just theoretical; users have already seen remarkable results through the platforms they trust. Instapage has made its mark by empowering marketers to reduce costs and grow conversions significantly. Forms.app focuses on letting you create stunning forms quickly while offering integration options. FormKeep offers a straightforward approach to handling form submissions with a clean interface. As we analyze their features, performance, usability, and support options, enough details will surface to assist you in choosing the platform that aligns best with your goals. (min:200 words)
Round One: Features Face-Off
Contrast in Template Options and User Experience
In this first round, we dive into a feature analysis focusing on template variety and user experience. Instapage stands tall with its extensive library of professionally designed landing page templates, ideal for marketers looking to make a visual impact quickly. What's more, every template is highly customizable, facilitating a seamless design that aligns with brand aesthetics. Forms.app, while not as rich in templates, compensates with its intuitive drag-and-drop form builder which allows users to create forms that can be easily embedded into landing pages. FormKeep prioritizes simplicity, offering a set of templates that meet basic needs while ensuring clean layouts for submissions and responses. Each platform displays unique strengths catering to different user preferences, whether you prioritize aesthetic design or streamlined functionality. (min:200 words)
Instapage: Your Partner for Customization and Optimization
Instapage emerges as a powerhouse for customization and conversion optimization. This platform equips marketers with an impressive array of tools designed to enhance user engagement and ultimately boost conversion rates. With intuitive A/B testing features, you can gauge which designs yield the highest conversion, allowing for strategic tweaks in real-time. Furthermore, Instapage’s comprehensive analytics dashboard provides insights into user interaction, granting marketers the ability to make data-driven decisions effortlessly. It's this combination of advanced customization and performance optimization that positions Instapage not just as a tool, but as a reliable partner in achieving marketing goals. Leveraging Instapage’s capabilities means creating relevant landing page experiences that strengthen brand trust and foster customer loyalty—an investment that promises substantial returns. (min:200 words)
Round Two: Speed and Performance Analysis
Now, let's turn our attention to user experience through the lens of speed and performance. Imagine waiting in a long queue just to buy your favorite coffee, only to find that the delay dampens your excitement for that first sip. Similarly, in the digital realm, quick loading times significantly affect user retention. In our comparison, Instapage excels with its optimized code and lightning-fast loading speeds, designed to reduce bounce rates and keep users engaged. Forms.app also delivers a commendable performance, providing form builds that load swiftly, directly enhancing user experience. Conversely, FormKeep remains competitive with its straightforward submission process that ensures that submissions are processed quickly, though it may not match the speed of Instapage on landing pages. Speed is an essential factor worth considering, especially when aim to convert as many visitors as possible into loyal customers. This part of the contest illustrates that while all three aim for optimal performance, Instapage stands out as the best choice for speed-driven campaigns. (min:200 words)
Instapage Advantages:
- Fast loading times contribute to lower bounce rates.
- Optimized for performance in mobile and desktop views.
- Advanced analytics provide insights into visitor behavior.
- A/B testing capabilities enhance conversion opportunities.
Forms.app Benefits:
- Quick form-loading enhances user engagement.
- Simple integration with various tools.
- Responsive design that adapts to all devices.
FormKeep Strengths:
- Straightforward submission process ensures fast response handling.
- Clear and clean interface makes it easy to use.
- Efficient in handling form data for user queries.
The showdown of speed and performance suggests that while all three platforms perform adequately, Instapage shines with the quickest optimizations for marketers focused on driving conversions. It's crucial to recognize that in today’s fast-paced digital environment, the platform you choose can either elevate user engagement or hinder it. Thus, speedy performance should be a deciding factor in selecting the right landing page builder.
Round Three: Usability Insights and Learning Curve
As we explore usability, it's important to recognize how each platform appeals to both newcomers and seasoned users. Instapage offers an intuitive interface, guiding users through the design process without feeling overwhelming. Their user-friendly setup also includes tutorials and resources designed to ease the learning curve, making it accessible to marketers of all skill levels. Forms.app displays a similar welcoming feel, with straightforward functionalities that make building forms a breeze. Meanwhile, FormKeep’s minimalist design ensures that users can navigate without hassle, quickly getting accustomed to its features. Overall, whether you’re starting within the marketing realm or are an experienced professional looking for particular functionalities, there's an accessible path available across these platforms. Each provides user support that empowers users to become proficient, ultimately boosting confidence to create stunning landing pages or forms. (min:200 words)
Round Four: Customer Support Champions
Providing your platform with exceptional customer support is paramount, showcasing your commitment to user satisfaction. Picture each support team as devoted sidekicks, stepping in whenever you call for help. Instapage offers robust customer support through chat, email, and phone assistance, along with comprehensive community forums where users can share tips and best practices. Forms.app similarly boasts a dedicated support team, effectively responsive through email and their user community. FormKeep keeps it simple but effective, providing an email support channel and documentation that covers essential queries. Each platform demonstrates their commitment to a satisfied user experience, ensuring that help is always within reach, whether through traditional support means or community-driven initiatives. (min:200 words)
Round Five: Pricing Perspectives and Value for Money
Diving into pricing structures is critical to determine which of our contenders provides the most value. Instapage offers a tiered pricing plan that reflects advanced features and exceptional service—an investment tailored for those serious about maximizing conversion rates. Forms.app operates on a freemium model, giving users a taste of its capabilities before choosing to upgrade. Meanwhile, FormKeep also has a competitive pricing strategy focusing on ease of use, making it budget-friendly for smaller businesses or those new to form handling. Ultimately, it’s essential to identify which pricing structure aligns best with your marketing goals and available budget. While all three platforms have their strengths and weaknesses in pricing, understanding their offerings affords a clearer insight into what you can expect in terms of features versus investment. (min:200 words)
In conclusion, this friendly rivalry among Instapage, Forms.app, and FormKeep reveals each contender's unique strengths, enabling you to choose according to your specific needs. The choice is yours: whether you favor features, support quality, or budget considerations. If you’re seeking a platform that offers advanced features paired with an impressive support system, look no further than Instapage. With a free trial option available, it’s worth taking a moment to experience first-hand the ways Instapage can empower your marketing strategies and achieve greater conversion rates resulting in enhanced brand trust and loyalty. (min:200 words)
