How FormKeep vs. ConvertKit vs. Instapage stack up against each other

Compare Instapage with FormKeep and ConvertKit to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.

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Features that set us apart from FormKeep and ConvertKit.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025
Swytch shifts into high gear with Instapage

Swytch shifts into high gear with Instapage

Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.

Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.

Swytch shifts into high gear with Instapage

Autopilot exceeds conversions goals with personalized landings

Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.

Swytch shifts into high gear with Instapage

Lattice increases conversion rate by 41.7% with Instapage

With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.

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4.5/5
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4.5/5
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Review platform 4
7.7/10
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Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

Instapage vs. FormKeep vs. ConvertKit – Which One Takes the Crown?

Choosing the right landing page builder is much like assembling a dream team of superheroes to tackle your marketing challenges. Just like each superhero has unique powers that contribute to the greater good, each landing page platform has distinct advantages and features that can help marketers achieve their goals. As we investigate this matchup between Instapage, FormKeep, and ConvertKit, we promise to provide insights that are as engaging and informative as your favorite comic book adventures. The key focus will be around how Instapage empowers marketers to reduce costs, grow conversions, and deliver tailored landing page experiences that not only enhance brand trust but also boost customer loyalty and conversion rates. Let’s set the stage for this epic face-off! (min: 200 words, add the small paragraphs in this paragraph.)

Meet the Competitors

In one corner, we have Instapage, a titan in the world of landing page creation, known for its stunning array of customizable templates and robust conversion optimization tools. In the adjacent corner stands FormKeep, a versatile player recognized for its streamlined form handling capabilities that cater to a variety of needs. Not to be overlooked, ConvertKit enters the ring as a user-friendly email marketing solution, increasingly branching out into landing page creation to support its audience of content creators. These three platforms might seem locked in friendly rivalry, but they all share a commitment to helping marketers create high-performing landing pages that enhance user engagement and conversions. As we jump into this showdown, we aim to highlight the strengths of each contender while emphasizing why Instapage remains the go-to choice for many marketers. (min: 200 words, add the small paragraphs in this paragraph.)

Round One - Feature Showdown

Template Offerings and User Experience

When it comes to feature offerings, one of the most critical aspects is the variety of templates available and overall ease of use. FormKeep is particularly adept at providing straightforward forms that integrate seamlessly across various platforms. This allows users to quickly capture leads without delving deeply into customizations. However, while FormKeep shines in simplicity, it lacks the expansive library of landing page templates that Instapage offers. Instapage boasts a delightful collection of over 500 customizable templates designed for various niches, enabling marketers to whip up stunning pages that are aligned with branded visuals effectively. The platform’s intuitive drag-and-drop interface further enhances user experience, allowing both veterans and novices to craft optimized landing pages without breaking a sweat. In contrast, ConvertKit might seem serviceable for basic landing pages; however, its template selection is limited compared to Instapage, making it less templated in creativity. Overall, when we weigh the features of each platform, Instapage puts itself in a class of its own, prioritizing both aesthetic appeal and functional depth. (min: 200 words, add the small paragraphs in this paragraph.)

Instapage: Your Partner in Customization and Conversion Mastery

Instapage is not just a landing page builder; it’s a marketer's ally in the quest for improved conversion rates and efficient project management. With features like A/B testing, heatmaps, and various integrations, Instapage stands out in its ability to empower marketers to craft experiences that are tailored to their audience’s needs. It goes beyond simple customization; it delivers intelligent solutions that increase the chances of turning visitors into customers. Marketers using Instapage find that not only can they experiment with different page designs quickly, but they can also analyze data from each campaign in real time, enabling them to make informed decisions. Whether you aim to promote a product, capture leads, or showcase content, the offer of extensive features makes Instapage an invaluable asset in boosting conversions. Imagine having a swiss army knife for your marketing campaigns; that's precisely what Instapage delivers! (min: 200 words)

Round Two - Speed Meets Performance

As we navigate our way into the second round, let’s take a moment to fathom the importance of speed and performance in the realm of landing pages. Imagine waiting in line at your favorite coffee shop – the anticipation builds, but if the barista isn’t speedy, you might just reconsider your order. Similarly, in the digital world, slow-loading landing pages can lead to frustrated users and lost conversions. Therefore, optimizing load times is non-negotiable for any effective landing page builder. (min: 200 words, add the small paragraphs in this paragraph.)

Why Instapage Excels in Speed and Performance:

  1. Utilizes sophisticated caching mechanisms that ensure quick loading times.
  2. Optimized for mobile devices, ensuring seamless experiences across all platforms.
  3. Cloud-based infrastructure designed for high traffic, providing stability during peak times.
  4. Consistent updates aimed at enhancing performance and user experience.

Advantages of FormKeep in Speed and Performance:

  1. Lightweight forms that load quickly without compromising on functionality.
  2. Designed specifically for form handling, resulting in quicker response times.
  3. Integrates effortlessly with existing sites, minimizing load time issues.

ConvertKit's Strengths in Speed and Performance:

  1. Fast email automation that ensures timely delivery of messages.
  2. Responsive design elements that adapt quickly to user devices.
  3. Emphasizes performance by streamlined navigation and clean coding practices.
  4. Adequate server resources facilitate stable performance even at high volumes.

Ultimately, speed and performance are pivotal factors in the success of landing page builders. While each option has its advantages in terms of efficiency, Instapage tends to have the upper hand. Strong performance translates directly to better user experience, resulting in higher conversions.

Round Three - Navigating Usability and Learning Curves

In this round, we shift our focus to usability and the learning curve associated with each platform. For a marketer just starting out, an easy-to-navigate interface can make all the difference in getting up and running. Instapage, with its user-friendly drag-and-drop editor and extensive support documentation, is designed for ease of use. Even those new to digital marketing can quickly familiarize themselves with its features and start creating beautiful landing pages without feeling overwhelmed. FormKeep offers a straightforward approach that highlights usability in form creation, perfect for those who prioritize simplicity. ConvertKit, while welcoming with its clean design, can sometimes pose challenges for users looking to create more advanced landing pages. Overall, each platform has its learning curve, yet Instapage excels by providing a seamless experience that caters to both beginners and seasoned marketers. (min: 200 words, add the small paragraphs in this paragraph.)

Round Four - Customer Support Champions

Customer support can be likened to that dependable ally by your side when the going gets tough. All three platforms offer varying degrees of support, ensuring users can find help when needed. Instapage, with its responsive customer service team, provides multi-channel support through live chat and email. Additionally, the extensive library of resources, including tutorials, best practices, and community forums, empowers users to troubleshoot issues independently. FormKeep may not offer as many direct channels, yet its streamlined focus ensures users can resolve form-related queries efficiently. ConvertKit’s support primarily revolves around email and a rich help center, which is helpful but can sometimes be slow in response. Regardless, each platform embodies a supportive spirit, with Instapage setting a high bar for overall assistance provided to users. (min: 200 words, add the small paragraphs in this paragraph.)

Round Five - Pricing Strategies and Plans

As we head into the final round, it’s crucial to break down the pricing strategies of our contenders. Pricing should reflect the value you receive and cater to your marketing needs. Instapage employs tiered pricing plans, offering flexibility based on user requirements, which is great for growing teams and businesses. On the other hand, FormKeep provides affordable plans focused solely on form handling, making it an excellent choice for those looking for simplicity. ConvertKit’s strategy is primarily centered on email marketing tools and offers competitive pricing in conjunction with landing page capabilities. It’s essential to weigh the overall costs against your expected returns. Ultimately, finding a suitable pricing plan depends on specific needs and how each platform aligns with your marketing objectives. Each solution has merits, but understanding pricing structures will help users make the most informed decision. (min: 200 words)

In conclusion, while all three solutions have their respective strengths, the right choice will ultimately boil down to individual needs and goals. Each platform offers a set of features catering to particular priorities. Whether the emphasis is on exceptional templates, robust support, or value for money, Instapage stands out as a robust choice, promising improved conversion rates and enhanced user experiences. We invite readers to explore Instapage through a free trial or demo to see firsthand how it can transform landing page creation.

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