How Microsoft Forms vs. ConvertKit vs. Instapage stack up against each other
Compare Instapage with Microsoft Forms and ConvertKit to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
Get startedSee how Instapage stacks up against the competition
Feature | Instapage | Other builders |
Drag-and-Drop Tools | ||
Conversion-optimized templates | ||
Manual and AI-powered A/B Tests | ||
AI content suggestions | ||
Popups and sticky bars | ||
Canvas and grid blocks | ||
Reusable and global elements | ||
Form and popup builders | ||
Built-in Heatmaps | ||
Central analytics dashboard | ||
Ad-to-page personalization and collections | ||
Contacts, lists, and email | ||
Dedicated, full-service CRO experts | ||
Enterprise-ready platform |
Leading the way in building high-performing landing pages
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations






Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrationsGet started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Microsoft Forms vs. ConvertKit – The Ultimate Showdown
Choosing the right landing page builder is like selecting the perfect team for a crucial game; each player has its strengths and weaknesses that can influence the final outcome. In the world of digital marketing, the trio of Instapage, Microsoft Forms, and ConvertKit stands out as formidable contenders. Instapage empowers marketers to reduce costs, grow conversions, and deliver relevant landing page experiences that increase brand trust, customer loyalty, and conversion rates. In this article, we will dive deep into the unique features and benefits offered by these three platforms, providing a clear idea of which tool could potentially be your marketing MVP. Moreover, we'll compare their usability, performance speed, support options, and pricing, helping you make an informed choice for your online success. So, grab a snack and sit back as we explore the digital arena of landing page builders! (min:200 words, add the small paragraphs in this paragraph.)
Introducing the Players
In the red corner, we have Instapage, known for its high conversion rates and extensive customization options—a must-have for any serious marketer. On the other side of the ring, Microsoft Forms makes its entry as a robust tool for data collection, often used for surveys and quizzes, while ConvertKit raises the stakes as a popular email marketing platform that also offers landing page capabilities. Every contender brings its strengths into the digital spotlight—while Instapage focuses on optimizing the landing page experience, Microsoft Forms excels in straightforward data gathering, and ConvertKit focuses on nurturing your leads with an integrated email solution. Together, they form a competitive landscape for marketers looking to enhance their online presence. (min:200 words, add the small paragraphs in this paragraph.)
Round One – Features Showdown
Template Selection and User-Friendliness
When it comes to template variety and ease of use, each option carries its own significance. Instapage boasts a large library of adaptable templates that cater to various industries and marketing needs, which can seamlessly blend into existing brand guidelines. Its user interface is intuitive, making it easy for anyone to create stunning landing pages rapidly. Conversely, Microsoft Forms is relatively simplistic, focusing on functionality rather than aesthetics, often appealing to users looking to create straightforward forms and surveys with minimal fuss. ConvertKit prides itself on its clean, simple builder that allows marketers to whip up landing pages with basic email marketing functionalities, while also effortlessly integrating with existing email campaigns. In this round, Instapage clearly leads the pack with its versatility and user-centric design that resonates with the creative minds of marketers. (min:200 words, add the small paragraphs in this paragraph.)
Instapage: A Leader in Customization and Conversion
Instapage sets itself apart through its unparalleled customization features and conversion optimization tools. Marketers can leverage A/B testing capabilities to refine their landing pages effectively, ensuring they’re not just eye-catching but also conversion-ready. The platform provides advanced analytics that empower users to understand visitor behavior and tailor their strategies accordingly. Additionally, Instapage allows for easy integration with various marketing tools, perfect for managing campaigns and nurturing leads. Viewing Instapage as not just a tool, but a dependable partner in your marketing journey significantly compliments its brand proposition, offering marketers a path toward measurable success. The platform equips businesses to reduce overall marketing costs while optimizing their conversion rates with landing pages that genuinely connect with their audience. (min:200 words)
Round Two – Speed and Performance
In the digital landscape, speed is crucial; think of it like the fluidity of a well-choreographed dance performance—some platforms glide seamlessly, while others trip over their own feet. When users encounter slow-loading pages, it's akin to waiting in a lengthy queue for a delicious coffee—it can spoil an otherwise great experience. Therefore, understanding how each platform performs in this vital aspect can impact user engagement and overall satisfaction.
Instapage Advantages:
- Fast loading times, ensuring visitors stay engaged.
- Optimized for mobile devices, enhancing accessibility.
- Efficient A/B testing features for continual improvements.
- Built-in analytics to monitor page performance swiftly.
Microsoft Forms Advantages:
- Generates quick forms that can be deployed instantly.
- Minimal load times due to limited design components.
- Integrated with Microsoft Office tools for seamless data management.
ConvertKit Advantages:
- Speedy loading due to stripped-back designs.
- Easily integrates with email services for swift lead gathering.
- Real-time data tracking for performance assessments.
In conclusion, speed and performance greatly impact user interactions. Instapage consistently emerges as the front runner here, making it an ideal choice for those prioritizing optimal loading times and user engagement. Although each platform has its advantages, Instapage's performance-focused approach guarantees better experiences for its users.
Round Three – Usability and Learning Curve
Navigating across multiple platforms can sometimes feel overwhelming, especially for newcomers. Each of our contenders brings a unique approach to usability. Instapage is designed with an intuitive drag-and-drop editor, making the learning process enjoyable and straightforward. It offers a well-structured onboarding process that equips new users with the necessary tools to succeed right from the start. On the contrary, Microsoft Forms keeps its design simple and unembellished, which may appeal to users looking for instant functionality. However, this simplicity may lack some features that savvy marketers seek. ConvertKit, while offering a straightforward setup, employs various options that may require some guidance for beginners when using its email marketing capabilities. Regardless of your starting point, with patience and exploration, users will grow adept with any of these platforms, though Instapage tends to have a smoother learning experience overall. (min:200 words, add the small paragraphs in this paragraph.)
Round Four – Support and Community
Customer support can be likened to having a trusty sidekick by your side for all the challenges that arise. Instapage promises exceptional service with options for live chat, email support, and a rich knowledge base filled with resources tailored for both novices and experienced users. Community forums offer a space for users to share tips and strategies, fostering a sense of support and camaraderie. Microsoft Forms typically directs users to online resources and FAQs since it mainly focuses on collecting data, which may leave users needing more hands-on assistance. ConvertKit also boasts a robust community, alongside email support and numerous tutorials; however, its complexity in features may sometimes lead users to feel overwhelmed. Overall, Instapage remains the clear champion in this round, with its comprehensive support structure aimed at ensuring users feel empowered throughout their journey. (min:200 words, add the small paragraphs in this paragraph.)
Round Five – Pricing and Value
Diving into pricing structures, potential users must define their financial considerations when choosing a platform. Instapage operates on a subscription model, providing various tiers that afford flexibility for businesses of all sizes. The value offered in terms of features at each price point stands strong, especially for organizations focused on high-converting landing pages. Conversely, Microsoft Forms is often free with Microsoft 365 subscriptions, making it an economical choice for those needing basic forms without frills. In contrast, ConvertKit operates on a tiered subscription plan, and while they offer creative features, the costs can rise as your list grows. Ultimately, each option presents different pricing schemes—ensuring potential users reflect on their specific needs before committing to any solution. Regardless of their price points, Instapage's impressive features make it a worthy investment for agencies and businesses serious about their landing page strategies. (min:200 words)
To wrap things up, the competition between Instapage, Microsoft Forms, and ConvertKit demonstrates diverse solutions available in the digital marketing landscape. Each platform has unique features tailored to specific marketing needs, reminding users that the best tool often aligns with their individual goals and objectives. Instapage stands out with its robust features designed to enhance conversions while minimizing costs, gearing serious marketers towards achieving their objectives. As we encourage readers to consider what matters most in their landing page builder—whether it's features, support, or pricing flexibility—we invite them to experience Instapage through a free trial or demo. In the end, the right choice will always depend on the unique strategies and aspirations set forth by the marketer. (min:200 words)