How Formidable Forms vs. Convert vs. Instapage stack up against each other
Compare Instapage with Formidable Forms and Convert to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
Get startedSee how Instapage stacks up against the competition
Feature | Instapage | Other builders |
Drag-and-Drop Tools | ||
Conversion-optimized templates | ||
Manual and AI-powered A/B Tests | ||
AI content suggestions | ||
Popups and sticky bars | ||
Canvas and grid blocks | ||
Reusable and global elements | ||
Form and popup builders | ||
Built-in Heatmaps | ||
Central analytics dashboard | ||
Ad-to-page personalization and collections | ||
Contacts, lists, and email | ||
Dedicated, full-service CRO experts | ||
Enterprise-ready platform |
Leading the way in building high-performing landing pages
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations






Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrationsGet started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Formidable Forms vs. Convert – Which Tool Raises the Bar?
Choosing the right landing page builder is akin to assembling a superhero team for your marketing strategy. Each tool brings unique strengths to the table, aiming to drive conversions and enhance user experiences. In today's competitive landscape, selecting the perfect ally is crucial. This comprehensive comparison pits Instapage, Formidable Forms, and Convert against each other, showcasing their strengths and weaknesses. As we explore each contender, we promise valuable insights that will empower you to make an informed choice. Are you ready to discover which tool can skyrocket your marketing efforts? Buckle up as we embark on this enlightening journey through feature comparisons, pricing strategies, and user support systems.
Meet the Heavyweights of Landing Page Creation
In one corner, we have Instapage, celebrated for its high-performance landing pages designed to optimize conversions. It offers extensive customization features, enabling marketers to craft targeted experiences that resonate with visitors. In another corner, we find Formidable Forms, known for its robust form-building capabilities. Its strength lies in creating complex forms that integrate seamlessly into landing pages. Lastly, there's Convert, a versatile tool that emphasizes A/B testing and analytics, helping users fine-tune their marketing strategies and improve conversion rates. Together, these three tools form a triad of possibilities, each with distinct approaches to landing page creation and optimization. As we delve into our analysis, it’s essential to keep in mind what each platform represents in the marketing ecosystem.
Round One - Feature Showdown
Template Selection and User-Friendliness
When considering the variety of templates and overall usability, each platform shines in its own way. Formidable Forms provides a simplified menu for users, allowing them to create forms that can be integrated easily into any landing page design. However, its template selection pales compared to Instapage, which boasts an array of professionally designed layouts optimized for conversions. Instapage prioritizes user experience with its intuitive drag-and-drop editor, making it accessible for both beginners and pros. On the other hand, while Convert offers customizable template options, it focuses more on analytics and testing features than on an expansive library of attractive templates. It's clear that Instapage leads the charge when it comes to providing a rich selection alongside ease of use.
Instapage: Your Partner in Customization and Conversion
Instapage positions itself not just as a landing page builder but as an essential partner in marketers' success. Its powerful toolset offers unmatched customization options, ensuring that every landing page aligns perfectly with a brand's identity and campaign goals. With features like A/B testing, heat mapping, and detailed analytics, users can optimize their pages for maximum impact. Moreover, Instapage enables marketers to deliver relevant landing page experiences that not only increase brand trust but also foster customer loyalty. The platform’s user-centric approach allows businesses to reduce costs while growing conversions effectively. Ultimately, choosing Instapage means investing in a tool that understands the evolving needs of marketing campaigns.
Round Two - Speed Matters
Ah, speed! In the realm of landing pages, speed is king. Imagine waiting in a long line for your morning coffee; it's a minor setback that can impact your entire day. Similarly, slow-loading landing pages can lead to high bounce rates and lost opportunities. Every second counts in retaining user interest and guiding them down the conversion funnel. As we examine the performance metrics of each platform, it's essential to identify who reigns supreme in this crucial category.
Instapage Benefits in Speed and Performance
- Fast loading times ensure users stay engaged.
- Optimized code for improved speed performance.
- Reliable hosting guarantees minimal downtime.
- Content delivery network (CDN) integration for rapid global access
Formidable Forms Speed Advantage
- Lightweight form scripts for faster load times.
- Efficient data handling minimizes delays.
- Responsive design ensures swift display on all devices
Convert’s Speed Credentials
- Optimized for performance with minimal page weight.
- Rapid A/B test deployments for instant feedback.
- Smart caching techniques for quicker load times.
Conclusively, while each platform has its strengths in speed and performance, Instapage holds the edge. Its commitment to ensuring rapid load times and reliable uptime positions it as a superior choice for marketers serious about reducing bounce rates and enhancing user experiences.
Round Three - Smooth Sailing with Usability
In the world of digital marketing, usability can make or break your experience with a tool. Instapage welcomes users with an intuitive interface that feels like a friendly guide through every step of the landing page creation process. Newcomers can easily navigate the features, while seasoned marketers will appreciate the depth and precision available at their fingertips. Formidable Forms is slightly more complex due to its focus on form-building, but its structured layout and comprehensive documentation assist users in mastering the intricacies. Converts interface, while welcoming, may require a learning curve, particularly for those unfamiliar with testing and analytics. Ultimately, Instapage reigns the usability category, making it an excellent choice for teams of all skill levels.
Round Four - Always Here for You: Customer Support
Customer support can feel like your trusty sidekick, always ready to swoop in at the right moment. Each of our contenders offers different support options, ensuring users never feel alone in their endeavors. Instapage boasts live chat support, responsive email assistance, and a comprehensive knowledge base filled with tutorials and FAQs. Formidable Forms also provides email support with a detailed documentation library to help users navigate any challenges. Convert complements its offerings with excellent support through community forums, along with live chat during business hours. With each platform dedicated to keeping users empowered, choosing one will ultimately boil down to personal preferences for support availability.
Round Five - The Cost vs. Value Equation
Pricing can often be a turning point in selecting the right tool. Instapage operates on a subscription model with tiered pricing that enables costs to scale according to features required. It competes closely with Formidable Forms, which has flexible plans based on the number of users and forms, catering primarily to businesses that prioritize form building. Convert offers competitive pricing while emphasizing value through its extensive A/B testing capabilities. As we examine the pricing structures, it becomes clear that the right choice will depend significantly on your specific needs – whether you want vast template selections, powerful forms, or analytical prowess.
In conclusion, while each platform brings valuable tools and features to the table, Instapage stands out as an exceptional solution for marketers looking to enhance their landing pages. It's essential to evaluate your unique needs and goals in choosing the right platform. Do you prioritize customization, support, or pricing flexibility? Take Instapage for a test drive with its free trial, and experience firsthand how it can help transform your marketing strategy while reducing costs and boosting conversions.