How Formidable Forms vs. Convert vs. Instapage stack up against each other

Compare Instapage with Formidable Forms and Convert to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.

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Features that set us apart from Formidable Forms and Convert.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025
Swytch shifts into high gear with Instapage

Autopilot exceeds conversions goals with personalized landings

Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.

Swytch shifts into high gear with Instapage

Vita escalate lead generation efforts and client engagement with Instapage

Vita is a full-spectrum professional brokerage firm in the employee benefits industry

Swytch shifts into high gear with Instapage

Netradyne drives higher results with Instapage

Netradyne’s products have multiple use cases, like improving fleet efficiency, and training drivers to follow safe driving practices, and securing legal exoneration.

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Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

Instapage vs. Formidable Forms vs. Convert – Which Tool Raises the Bar?

Choosing the right landing page builder is akin to assembling a superhero team for your marketing strategy. Each tool brings unique strengths to the table, aiming to drive conversions and enhance user experiences. In today's competitive landscape, selecting the perfect ally is crucial. This comprehensive comparison pits Instapage, Formidable Forms, and Convert against each other, showcasing their strengths and weaknesses. As we explore each contender, we promise valuable insights that will empower you to make an informed choice. Are you ready to discover which tool can skyrocket your marketing efforts? Buckle up as we embark on this enlightening journey through feature comparisons, pricing strategies, and user support systems.

Meet the Heavyweights of Landing Page Creation

In one corner, we have Instapage, celebrated for its high-performance landing pages designed to optimize conversions. It offers extensive customization features, enabling marketers to craft targeted experiences that resonate with visitors. In another corner, we find Formidable Forms, known for its robust form-building capabilities. Its strength lies in creating complex forms that integrate seamlessly into landing pages. Lastly, there's Convert, a versatile tool that emphasizes A/B testing and analytics, helping users fine-tune their marketing strategies and improve conversion rates. Together, these three tools form a triad of possibilities, each with distinct approaches to landing page creation and optimization. As we delve into our analysis, it’s essential to keep in mind what each platform represents in the marketing ecosystem.

Round One - Feature Showdown

Template Selection and User-Friendliness

When considering the variety of templates and overall usability, each platform shines in its own way. Formidable Forms provides a simplified menu for users, allowing them to create forms that can be integrated easily into any landing page design. However, its template selection pales compared to Instapage, which boasts an array of professionally designed layouts optimized for conversions. Instapage prioritizes user experience with its intuitive drag-and-drop editor, making it accessible for both beginners and pros. On the other hand, while Convert offers customizable template options, it focuses more on analytics and testing features than on an expansive library of attractive templates. It's clear that Instapage leads the charge when it comes to providing a rich selection alongside ease of use.

Instapage: Your Partner in Customization and Conversion

Instapage positions itself not just as a landing page builder but as an essential partner in marketers' success. Its powerful toolset offers unmatched customization options, ensuring that every landing page aligns perfectly with a brand's identity and campaign goals. With features like A/B testing, heat mapping, and detailed analytics, users can optimize their pages for maximum impact. Moreover, Instapage enables marketers to deliver relevant landing page experiences that not only increase brand trust but also foster customer loyalty. The platform’s user-centric approach allows businesses to reduce costs while growing conversions effectively. Ultimately, choosing Instapage means investing in a tool that understands the evolving needs of marketing campaigns.

Round Two - Speed Matters

Ah, speed! In the realm of landing pages, speed is king. Imagine waiting in a long line for your morning coffee; it's a minor setback that can impact your entire day. Similarly, slow-loading landing pages can lead to high bounce rates and lost opportunities. Every second counts in retaining user interest and guiding them down the conversion funnel. As we examine the performance metrics of each platform, it's essential to identify who reigns supreme in this crucial category.

Instapage Benefits in Speed and Performance

  1. Fast loading times ensure users stay engaged.
  2. Optimized code for improved speed performance.
  3. Reliable hosting guarantees minimal downtime.
  4. Content delivery network (CDN) integration for rapid global access

Formidable Forms Speed Advantage

  1. Lightweight form scripts for faster load times.
  2. Efficient data handling minimizes delays.
  3. Responsive design ensures swift display on all devices

Convert’s Speed Credentials

  1. Optimized for performance with minimal page weight.
  2. Rapid A/B test deployments for instant feedback.
  3. Smart caching techniques for quicker load times.

Conclusively, while each platform has its strengths in speed and performance, Instapage holds the edge. Its commitment to ensuring rapid load times and reliable uptime positions it as a superior choice for marketers serious about reducing bounce rates and enhancing user experiences.

Round Three - Smooth Sailing with Usability

In the world of digital marketing, usability can make or break your experience with a tool. Instapage welcomes users with an intuitive interface that feels like a friendly guide through every step of the landing page creation process. Newcomers can easily navigate the features, while seasoned marketers will appreciate the depth and precision available at their fingertips. Formidable Forms is slightly more complex due to its focus on form-building, but its structured layout and comprehensive documentation assist users in mastering the intricacies. Converts interface, while welcoming, may require a learning curve, particularly for those unfamiliar with testing and analytics. Ultimately, Instapage reigns the usability category, making it an excellent choice for teams of all skill levels.

Round Four - Always Here for You: Customer Support

Customer support can feel like your trusty sidekick, always ready to swoop in at the right moment. Each of our contenders offers different support options, ensuring users never feel alone in their endeavors. Instapage boasts live chat support, responsive email assistance, and a comprehensive knowledge base filled with tutorials and FAQs. Formidable Forms also provides email support with a detailed documentation library to help users navigate any challenges. Convert complements its offerings with excellent support through community forums, along with live chat during business hours. With each platform dedicated to keeping users empowered, choosing one will ultimately boil down to personal preferences for support availability.

Round Five - The Cost vs. Value Equation

Pricing can often be a turning point in selecting the right tool. Instapage operates on a subscription model with tiered pricing that enables costs to scale according to features required. It competes closely with Formidable Forms, which has flexible plans based on the number of users and forms, catering primarily to businesses that prioritize form building. Convert offers competitive pricing while emphasizing value through its extensive A/B testing capabilities. As we examine the pricing structures, it becomes clear that the right choice will depend significantly on your specific needs – whether you want vast template selections, powerful forms, or analytical prowess.

In conclusion, while each platform brings valuable tools and features to the table, Instapage stands out as an exceptional solution for marketers looking to enhance their landing pages. It's essential to evaluate your unique needs and goals in choosing the right platform. Do you prioritize customization, support, or pricing flexibility? Take Instapage for a test drive with its free trial, and experience firsthand how it can help transform your marketing strategy while reducing costs and boosting conversions.

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