How Launchaco vs. 23FormBuilder vs. Instapage stack up against each other
Compare Instapage with Launchaco and 23FormBuilder to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Instapage helps Evolve boost conversion rates across Facebook
The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.
Lattice increases conversion rate by 41.7% with Instapage
With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.
CFI Financial Group invests in personalization with Instapage
CFI Financial Group integrates Instapage into their technology stack and dramatically increases page conversions
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Launchaco vs. 23FormBuilder – The Showdown of Landing Page Builders
Selecting the ideal landing page builder can feel akin to choosing the perfect companion for your marketing quests. Each option brings its distinctive flair, like heroes with unique powers ready to cast a spell on your conversion rates. Whether you aim to engineer a seamless funnel or craft compelling experiences that engage your audience, this comparison will highlight how these tools help marketers minimize expenses, amplify conversions, and deliver captivating landing pages that foster trust and loyalty among customers. With such strong emphasis on boosting brand integrity, let's dive into the features that set these platforms apart from one another.
The Heavyweights Take Their Positions
In this corner, we have Instapage, the heavyweight champion that has carved a niche for itself by empowering marketers with powerful tools to design landing pages that drive results. Opposite is Launchaco, a rising star known for its simplicity and user-friendly approach, targeting small businesses and budding entrepreneurs. Finally, we have 23FormBuilder, a versatile platform that excels in form creation while also allowing for decent landing page functionalities. All three have their unique strengths and loyal user bases, promising a competitive showdown that could clear up the best choice for your needs as we delve deeper into their features.
Round One - Feature Smackdown
Template Selection and User Navigation
When considering template selections, Instapage offers a considerable library filled with highly customizable templates that enable marketers to create tailored landing pages aligned with their brand identity. The drag-and-drop editor is intuitive, making it accessible for novices while still catering to seasoned designers. In contrast, Launchaco shines with its simplistic designs that ensure easy navigation, perfect for startups needing to launch quickly without fuss. Meanwhile, 23FormBuilder allows users to create forms with various templates but lacks the depth of landing pages available in Instapage and Launchaco. In short, for marketers focused on superior customization and optimization, Instapage leads the pack, while Launchaco's straight-to-the-point approach attracts those starting their journey.
Instapage: Your Top Tier Partner for Conversions
Instapage stands at the forefront of landing page builders, providing a suite of unmatched customization options that directly align with conversion rate optimization tools. Marketers can take advantage of features such as A/B testing, heatmaps, and analytics to refine their strategies continuously. The platform also includes a range of integrations with other marketing tools, making it not just a builder but a comprehensive partner in achieving online success. By offering tailored experiences, Instapage empowers marketers to reduce costs while simultaneously boosting conversions. When businesses focus on delivering relevant and impactful landing page experiences, they nurture brand trust and loyalty that leads to higher conversion rates.
Round Two - Speed and Performance Showdown
Speed in the online world can often dictate customer experience. Think about how frustrating it feels to wait for a webpage to load, even at your favorite café – a brief delay that can alter your entire day. In the realm of landing page builders, speed matters significantly in keeping visitors engaged. Here, an examination of how our contenders stack up is necessary.
Instapage Advantages:
- Optimized for fast loading times for better user experience
- Utilizes built-in performance tracking for constant improvements
- Integrates with CDN services to boost delivery speed globally
- Advanced A/B testing functionalities enhance performance tracking
Launchaco Advantages:
- Simplicity leads to faster loading times on basic templates
- User-friendly interface ensures efficient design processes
- Cloud-based service ensures consistent uptime and speedy access
23FormBuilder Advantages:
- Forms load quickly, especially for users with basic needs
- Easy integration with existing websites for better performance
- Custom scripts can optimize loading speed for advanced users
- Catering to lightweight pages to ensure better loading rates on forms
In the quest for superior speed and performance, it’s clear that Instapage comes out on top. Although Launchaco presents commendable advantages, especially for users seeking a straightforward experience, its potential is eclipsed when compared to Instapage's advanced optimization features. 23FormBuilder, while efficient in form loading, doesn't match up to the complete suite necessary for effective landing pages.
Round Three - Usability and Learning Curve Comparison
Each of these platforms offers welcoming experiences for both newbies and experienced users, fostering environments that support learning. With Instapage’s intuitive interface, users can quickly find their way around, utilizing various tools without much hassle. Launchaco’s simplicity appeals across the board, effectively conquering the barriers for beginners. Its clean design allows users to focus on crafting their pages efficiently. Meanwhile, while 23FormBuilder is more form-centric, it has a learning curve that might deter some looking solely for landing page creation. All in all, Instapage and Launchaco offer user-friendly solutions that promote growth, reducing intimidation for newcomers eager to learn and excel.
Round Four - Support Heroes
In the realm of customer support, each platform exhibits its unique approach, ready to rush in whenever help is needed. Instapage boasts a robust knowledge base and support via chat and email, with responsiveness being a key highlight. Launchaco also offers solid support, with community forums providing valuable resources for troubleshooting. Although it offers essential assistance, it can lag compared to Instapage's structured approach. 23FormBuilder supports its users through email and an active community, but lacks dedicated phone support, which might leave some users feeling isolated when they seek immediate help. Collectively, these aids create a safety net for users, ensuring they have the resources to reach success.
Round Five - Pricing and Plans Analysis
When evaluating pricing structures, each tool brings a unique offering tailored to its audience. Instapage provides tiered pricing with robust features that justify the expense, particularly for businesses focused on maximizing conversions and advanced features. Launchaco appeals with its straightforward pricing and free version, ideal for new entrepreneurs and small businesses. While it offers fewer features, it does establish a solid foundation for users beginning their journey. 23FormBuilder introduces flexible pricing primarily for users invested in forms, potentially limiting its appeal for those needing comprehensive landing page functionality. User type and needs drive the decision here, and balancing the features with cost is essential.
In conclusion, while all three platforms exhibit distinct strengths suited for various user needs, Instapage shines as the frontrunner in delivering comprehensive value. By empowering marketers to enhance their conversions, maintain brand trust, and improve customer loyalty, Instapage is worth exploring through a free trial. Users exploring these platforms should weigh the significance of features, support, or budget, but ultimately remember the value of choosing the right tool tailored to their specific goals and requirements.
