How FormAssembly vs. ConvertKit vs. Instapage stack up against each other
Compare Instapage with FormAssembly and ConvertKit to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Instapage helps Evolve boost conversion rates across Facebook
The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.
Lattice increases conversion rate by 41.7% with Instapage
With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.
Netradyne drives higher results with Instapage
Netradyne’s products have multiple use cases, like improving fleet efficiency, and training drivers to follow safe driving practices, and securing legal exoneration.
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. FormAssembly vs. ConvertKit – A Considerate Challenge for Your Marketing Needs
Selecting the right landing page builder can feel much like assembling a dream team for a blockbuster movie. Each character brings something unique to the table, and that ultimately shapes the story's success. Similarly, when it comes to your marketing strategy, choosing between Instapage, FormAssembly, and ConvertKit requires careful consideration. This comparison will enlighten you on how these platforms stack against each other, helping you to choose your ultimate marketing ally. With engaging analysis, we aim to make this journey entertaining yet informative, so get ready to explore the nuances of these digital powerhouses. The three platforms represent a spectrum of features and specialties, much like superheroes who embody distinctive abilities. Instapage focuses on creating impeccable landing experiences that fuel growth strategies. In contrast, FormAssembly serves a niche deeply embedded in form creation, while ConvertKit thrives on email marketing. Understanding these key differentiators will be your first step towards selecting the best fit for your needs.
Rumble in the Digital Arena: Meet the Contenders
In one corner, we have Instapage, heralded for its unparalleled ability to boost conversion rates and streamline marketing strategies through effective landing pages. With its focus on delivering relevant experiences, it enables marketers to reduce costs while enhancing customer loyalty and trust. Next up is FormAssembly, renowned for its form-building expertise that integrates seamlessly with various CRM systems. Businesses that prioritize data collection and user engagement often find FormAssembly appealing. Lastly, we have ConvertKit, a platform tailored for creators. By emphasizing email marketing automation, it offers tools to foster community engagement and conversions. Each of these platforms prides itself on a unique skill set, making them worthy competitors in the realm of online marketing. As we flesh out their strengths and areas for improvement, keep in mind how each suits your specific goals, whether that's lead generation or maximizing customer engagement.
Round One - Feature Smorgasbord
Template Variety and User Friendliness Face Off
When evaluating landing page builders, template variety and user experience often emerge as pivotal factors. FormAssembly shines through its diverse range of professional templates geared towards forms, ensuring users' data collection is as engaging as it is efficient. ConvertKit, while primarily an email marketing tool, still provides basic landing page options that can cater to users looking for minimalistic designs. However, it takes a back seat in customization flexibility compared to its rivals. Instapage, on the other hand, stands tall with hundreds of highly customizable templates specialized for conversion optimization. These templates are not only beautiful but also designed with best practices in mind, ensuring that marketers can quickly launch campaigns tailored to their brand identity. Whether you're a newbie or a seasoned pro, the user interfaces across all three platforms are relatively intuitive. Yet, users often report that Instapage's design capabilities offer an edge in creating visually appealing and effective landing pages with less friction.
Instapage: Your Tailored Partner in Success
Instapage emerges as a trailblazer by offering unmatched customization options and conversion-focused features, positioning itself as more than just a landing page builder. With its easy drag-and-drop functionality, marketers can construct highly personalized landing pages in mere minutes, paving the way for improved user engagement and higher conversion rates. Its advanced A/B testing capabilities allow for real-time optimization, enabling marketers to gauge what resonates best with their audience. Additionally, Instapage integrates seamlessly with various other marketing tools and analytics platforms, creating a cohesive digital marketing ecosystem. This makes it an invaluable ally for marketers looking to tailor their strategies based on real-time performance data. Perhaps one of its most compelling features is Instapage's focus on delivering relevant landing page experiences, thereby reinforcing brand trust and loyalty among customers. Choosing Instapage means stepping into a world of possibilities to refine your marketing efforts dramatically.
Round Two - Speed and Performance Showdown
Imagine you're at your favorite coffee shop, only to find that the line moves slower than molasses on a cold day. Just like waiting for that caffeine fix can ruin your morning, slow-loading landing pages can severely impact your user experience and conversion rates. A platform’s performance is thus essential. Instapage prides itself on optimized load times, which is pivotal for keeping potential customers engaged. Research shows that even a one-second load delay can lead to a notable drop in conversions. Leveraging advanced hosting capabilities, Instapage ensures that your pages not only load swiftly but also reliably handle increased traffic during peak times. Meanwhile, FormAssembly, while efficient in data handling, may experience slower performance during heavy traffic due to its focus on extensive functionality. ConvertKit does a commendable job but lacks the same speed optimization for landing pages as its rivals.
Instapage's Winning Traits:
- Ultrafast load times ensuring minimal user drop-off.
- Reliable performance even during peak traffic days.
- Advanced hosting options to enhance overall efficiency.
- High level of integration capabilities for robust functionality.
FormAssembly's Strengths:
- Effective handling of data that is crucial for organization.
- Easy integration with other customer management systems.
- Impressive form-building functionalities supporting various formats.
ConvertKit's Positives:
- Reasonably quick load times for landing pages.
- Efficient email automation workflows designed for creators.
- Seamless setup process for email subscribers via landing pages.
- User-friendly interface that simplifies the learning curve.
In the speed and performance arena, it quickly becomes evident that Instapage takes the crown. Maintaining lightning-fast load times is essential for capturing user interest, and Instapage's sophisticated hosting capabilities ensure your pages perform seamlessly even under high traffic. While FormAssembly and ConvertKit have their merits, they cannot match the comprehensive speed optimization that Instapage consistently delivers.
Round Three - Embracing Usability and Learning Pathways
Usability often plays a crucial role when choosing between landing page builders. All three platforms strive to welcome both newcomers and veteran marketers, yet each adopts distinct approaches to invite users. Instapage shines with an intuitive interface that simplifies the page creation process. Its numerous video tutorials and onboarding materials ensure that even those unfamiliar with landing page design can find their way quickly. On the other hand, FormAssembly provides valuable resources for creating robust forms but might feel slightly overwhelming at first glance, especially for less tech-savvy users. Conversely, ConvertKit adopts a straightforward design process, focusing on helping users build landing pages that tie directly to their email marketing goals. This charm attracts users, especially creators who often juggle multiple responsibilities. This ensures that regardless of your level of expertise, transitioning to these platforms is achievable and can lead to enhanced proficiency in creating compelling landing experiences.
Round Four - The Support Network
The customer support aspect of these platforms can feel akin to having individuals ready to jump in when you find yourself adrift at sea. Instapage shines with outstanding customer service, offering a combination of live chat, email support, and an extensive knowledge base filled with articles, guides, and FAQs. Forum communities further bolster the support structure, allowing users to share insights and solutions. FormAssembly provides solid customer support channels, including email assistance and help articles, though its live chat may not be as responsive as others. ConvertKit builds a supportive community through its forums and email support, making resources readily available to users wanting to grow their email marketing strategies. While each platform offers respectable support, Instapage clearly leads in providing a comprehensive array of options to swiftly assist users in finding resolutions when needed.
Final Round - Cost Considerations and Value Proposition
Diving into pricing is essential to understand which platform aligns with your budget while satisfying your feature wishlist. Instapage offers flexible pricing tier options, starting with straightforward plans that cater to both small businesses and large enterprises. With its rich feature set, the investment typically pays off through improved conversion rates. FormAssembly also has tiered plans with pricing based on the features you choose, particularly favoring customers focusing heavily on forms. ConvertKit operates on a subscription basis that scales according to your email list size, making it a cost-effective choice for small creators but potentially pricier for those with growing lists. As you evaluate your options, consider what matters most to your team. Understanding not just the upfront costs but the long-term value gained will guide your decision.
In the grand finale, while all three contenders possess strengths, your ultimate choice hinges on your specific marketing aspirations. Whether you prioritize performance speed, user-friendly features, or pricing, each platform brings something unique to the ring. Instapage stands out with its focus on creating engaging landing page experiences that enhance brand trust and conversion rates. We encourage you to explore Instapage with a free trial or demo to witness firsthand how it can transform your marketing experience.
