How Infusionsoft vs. ConvertKit vs. Instapage stack up against each other

Compare Instapage with Infusionsoft and ConvertKit to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.

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Features that set us apart from Infusionsoft and ConvertKit.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025
Swytch shifts into high gear with Instapage

Instapage helps Evolve boost conversion rates across Facebook

The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.

Swytch shifts into high gear with Instapage

Autopilot exceeds conversions goals with personalized landings

Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.

Swytch shifts into high gear with Instapage

Lattice increases conversion rate by 41.7% with Instapage

With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.

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Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

Instapage vs. Infusionsoft vs. ConvertKit – A Comprehensive Showdown

Choosing a landing page builder can often feel like selecting the perfect team for an epic adventure. You want to assemble a group that not only works together flawlessly but also excels in getting you to your destination. Today, we’re diving into a heavyweight matchup: Instapage, Infusionsoft, and ConvertKit. Each one offers unique features that appeal to different marketing needs, much like various characters in a beloved series. As we explore the strengths and capabilities of these platforms, we'll see how Instapage truly empowers marketers by reducing costs and boosting conversions. Not only does it enhance brand trust and customer loyalty, but it also ensures a relevant landing page experience that maximizes conversion rates. So, grab your cape—let’s see which platform emerges victorious! (min:200 words, add the small paragraphs in this paragraph.)

Meet the Contenders: A Quick Overview

In the blue corner, we have Infusionsoft, renowned for its strong emphasis on customer relationship management (CRM) and its powerful automation features. Ideal for small businesses looking to streamline their marketing, Infusionsoft integrates effortlessly with other tools while providing an extensive suite of features. In the red corner, we find ConvertKit, a favorite among bloggers and online creators. It excels at email marketing with its user-friendly interface and automation capabilities, targeting creators who prioritize building and nurturing relationships with subscribers. And finally, stepping into the center ring is Instapage, a landing page powerhouse focused on optimizing conversions through tailored user experiences. Its strengths in customization, A/B testing, and integrations make it an essential tool for digital marketers striving to grow their brand and outrank competitors. As we dismantle the features of each, it will become evident why Instapage stands out in this high-stakes match-up. (min:200 words, add the small paragraphs in this paragraph.)

Round One - Feature Showdown

Template Options and User Experience: A Comparative Analysis

When it comes to templates and user experience, all three contenders shine in their own right. Infusionsoft boasts a set of templates focused on email campaigns, which may be ideal for those looking to optimize their CRM process. However, flexibility can be an issue as users may find themselves needing more design options. ConvertKit offers simplicity with its templates, catering well to creators but lacking the depth desired by online marketers. Users can easily set up landing pages, but customization options can feel limited compared to broader platforms. Where Instapage truly excels is in its wide and customizable template library, designed explicitly for conversion. Marketers can craft landing pages for specific campaigns with ease, ensuring alignment with their brand image. Further, the platform prioritizes user experience through its intuitive drag-and-drop editor, enabling novices and tech-savvy users alike to create stunning pages without coding knowledge. Instapage stands as an ally for any marketer aiming for high engagement. (min:200 words, add the small paragraphs in this paragraph.)

Instapage: Your Go-To for Customization and Optimized Conversions

Instapage isn’t just another landing page builder—it's a vital partner in any marketer's toolkit. With advanced customization features that allow marketers to adjust every aspect of their landing pages, Instapage ensures that each cell of data and call to action meets their conversion goals. Its A/B testing capabilities shine in comparison to competitors, enabling precise tweaks that can lead to significant improvements in user response and conversion rates. Moreover, Instapage’s focus on relevant landing page experiences reinforces trust with users, fostering customer loyalty over time. By empowering marketers to make data-backed decisions, this platform stands tall as a formidable contender in this ring. (min:200 words)

Round Two - Speed and Performance Comparison

In the battle for user satisfaction, speed is crucial. Imagine a scenario where you’re at your favorite coffee shop, waiting in line—only to find the last sip of your drink is becoming more elusive than expected due to a slow server. Online, landing page load times can make or break user engagement. The faster a page loads, the likelier a user will stick around to lend you their attention. As we explore the performance of each platform in this round, you’ll see how essential a quick-loading site is in maintaining visitor interest and retaining potential customers. Delivering timely and efficient landing page experiences is paramount, and who excels in this department? Read on to find out! (min:200 words)

Instapage Advantages in Speed and Performance:

  1. Lightning-fast loading speeds, ensuring users don't drop off.
  2. Optimized images and files, reducing overall page size.
  3. Reliable uptime and performance tracking for continuous improvement.
  4. Integration possibilities with CDNs for even better speed.

Infusionsoft Advantages in Speed and Performance:

  1. Strong automation features that minimize load times.
  2. Well-optimized for email campaigns and inbound marketing.
  3. Consistent performance tracking and reporting for insights.

ConvertKit Advantages in Speed and Performance:

  1. Sleek, lightweight templates that deliver quick user experiences.
  2. Fast email delivery speeds that enhance user engagement.
  3. Responsive design, ensuring optimal performance on all devices.

In this speed comparison, Instapage steals the spotlight with its focus on performance. Fast loading pages lead to higher user engagement, and Instapage ensures quick delivery of quality. While Infusionsoft and ConvertKit offer solid performance features, the dedicated approach of Instapage towards speed positions it as the clear leader in this essential category.

Round Three - User Friendliness: Navigating the Learning Curve

Embracing a new platform shouldn’t feel like trying to solve a complex riddle. Let’s discuss how each platform makes usability accessible, whether you’re a newcomer or an experienced user. Infusionsoft, with its rich feature set, has built a reputation for having a steeper learning curve. Although it provides robust training and resources, users may find themselves overwhelmed initially. ConvertKit, conversely, fosters an inviting environment—a platform designed with creators in mind. With user-friendly interfaces, navigating through its offerings feels like a breeze, making onboarding a pleasurable experience. Instapage hits the sweet spot where both usability and advanced features coexist. Its intuitive interface allows users to create stunning landing pages effortlessly, balancing power and simplicity that does not intimidate newcomers. Formal training and support are available, but many users rave about how they can jump right in without extensive onboarding. Ultimately, all three platforms have their unique approaches, but Instapage stands as a welcoming hand for both budding and seasoned marketers alike. (min:200 words, add the small paragraphs in this paragraph.)

Fourth Round - The Support Team: Lifelines When Needed

When tech challenges arise, robust customer support can feel like having a trusty sidekick ready to save the day. Each platform brings its unique methods of support to the table. Infusionsoft offers support through chat and email, but users have often mentioned slower response times, which can lead to frustration during critical moments. ConvertKit shines with a strong community base, offering fairly responsive support via email and a comprehensive knowledge base, but it lacks phone support. Instapage does exceptionally well with its top-notch customer service—offering assistance via chat and email along with extensive documentation and tutorial videos. Users praise how quickly queries are addressed, paving the way for uninterrupted workflows. In this round, Instapage stands out as the platform where customer support feels like a strong, steadfast ally. (min:200 words, add the small paragraphs in this paragraph.)

Final Round - Cost and Value Considerations

In evaluating any platform, pricing is a significant factor for marketers aiming to balance value with functionality. Infusionsoft tends to position itself as a premium offering, with pricing that reflects its extensive features. Nevertheless, it can feel steep for smaller enterprises just starting out. ConvertKit offers a more digestible entry point with tiered pricing models, making it attractive for growing creators. However, once advanced features are needed, costs can escalate. Instapage, meanwhile, presents competitive pricing with a focus on providing value through conversion-focused features. Unlike the others, Instapage’s pricing includes needed tools without constant upselling. This brings peace of mind to marketers seeking to maximize their budgets while still obtaining high-performance capabilities. In the world of landing page builders, Instapage ensures you’re not just paying for features—but investing in a tool that enhances your marketing strategy significantly. (min:200 words)

In conclusion, all three platforms have their unique strengths and weaknesses, and the right choice ultimately depends on individual needs and goals. Each has something valuable to offer, but for functionality, speed, customization, and exceptional support, Instapage truly stands out. It empowers marketers to engage their audience meaningfully, successfully grow conversions, and foster brand loyalty through relevant experiences. Readers are encouraged to assess their specific requirements, weigh the features that matter most, and consider giving Instapage a try through its free trial or demo. What’s your superhero team for landing page building? (min:200 words)

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