How Infusionsoft vs. Divi Builder vs. Instapage stack up against each other
Compare Instapage with Infusionsoft and Divi Builder to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
Get startedSee how Instapage stacks up against the competition
Feature | Instapage | Other builders |
Drag-and-Drop Tools | ||
Conversion-optimized templates | ||
Manual and AI-powered A/B Tests | ||
AI content suggestions | ||
Popups and sticky bars | ||
Canvas and grid blocks | ||
Reusable and global elements | ||
Form and popup builders | ||
Built-in Heatmaps | ||
Central analytics dashboard | ||
Ad-to-page personalization and collections | ||
Contacts, lists, and email | ||
Dedicated, full-service CRO experts | ||
Enterprise-ready platform |
Leading the way in building high-performing landing pages
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations






Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrationsGet started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Infusionsoft vs. Divi Builder – Finding the Best Landing Page Builder for You
Choosing the right landing page builder can feel a lot like assembling an all-star team for your marketing adventures. Imagine you’re a coach sifting through talented players, each with unique skills, ready to help you score those conversions. This comparison will explore how Instapage, Infusionsoft, and Divi Builder stack up against each other. We’ll dive into the strengths of each option, shining a light on how Instapage empowers marketers to reduce costs, grow conversions, and deliver relevant landing page experiences, ultimately fostering brand trust and customer loyalty. Whether you're a marketing rookie or an experienced pro, this guide will help you find your winning solution. From customization to customer support, let’s see which platform takes home the gold. (min:200 words, add the small paragraphs in this paragraph.)
Meet the Contenders: A Quick Overview
In this corner, we have Instapage, known for its powerful features that enable marketers to create high-converting landing pages with ease. Next up is Infusionsoft, a robust marketing automation platform that includes landing page capabilities among its many tools. Finally, we have Divi Builder, a popular WordPress theme that provides users with a drag-and-drop interface for building visually stunning pages. Each of these contenders has made a name for itself in the digital marketing arena, promising to enhance user experience and drive conversions. What makes each of these platforms unique? How do they cater to the diverse needs of marketers? Let’s take a closer look at what they bring to the table, from features to usability. (min:200 words, add the small paragraphs in this paragraph.)
Round One - Feature Showdown
Template Variety and User Friendliness Comparison
When it comes to landing page builders, having a great selection of templates and ease of use is crucial. Infusionsoft often showcases its integrations with CRM features, offering some templates designed primarily for lead capture but lacks the breadth of choice one might expect. Divi Builder, on the other hand, provides a wide array of visually appealing templates and a highly customizable experience thanks to its WP framework. However, its reliance on WordPress means that users need some familiarity with the platform before they can fully benefit. Instapage scores high with its expansive library of conversion-optimized templates, alongside a user-friendly interface that even beginners find accessible. Not only can marketers easily modify existing templates, but they can also create landing pages from scratch, empowering them to tailor each page for precise campaign goals. (min:200 words, add the small paragraphs in this paragraph.)
Instapage: Customization and Conversion Optimization Tools
Instapage has established itself as a powerhouse in the realm of landing pages by emphasizing unmatched customization and conversion optimization tools. While competitors offer features focusing on general functionality, Instapage digs deeper into the specifics that help marketers achieve greater success. The platform allows for extensive A/B testing, seamless integrations with various marketing tools, and advanced analytics that help marketers understand what's working and what's not. With a drag-and-drop editor combined with advanced customization options, users can create not just functional but truly captivating landing pages. Instapage empowers marketers to streamline their efforts, reduce costs, and ultimately grow conversions, delivering relevant landing page experiences that enhance brand trust and customer loyalty. It stands out not just as a tool but as a partner dedicated to its users' success. (min:200 words)
Round Two - Speed and Performance
As we all know, speed is of the essence in today’s digital world. Just think of how frustrating it is to wait for your favorite app or website to load — it can sour your mood before you even start browsing! The same principle holds true for landing pages; slow loading times can result in dropped conversions and frustrated users. So, let’s see how our contenders stack up when it comes to speed and performance. A high-performing landing page should be snappy, responsive, and optimized for various devices. (min:200 words)
Instapage Advantages:
- Lightning-fast loading times thanks to optimized server infrastructure
- High-speed performance across numerous devices and browsers
- Built-in performance tracking to identify potential bottlenecks
- AMP (Accelerated Mobile Pages) support for mobile optimization
Infusionsoft Advantages:
- Integrated marketing automation features that streamline processes
- Optimized templates designed for quick lead capture
- Focus on CRM capabilities that enhance overall marketing efficiency
Divi Builder Advantages:
- Fast loading times due to efficient WordPress handling
- Robust caching options available for users with advanced skills
- Flexible layout options that minimize heavy code, resulting in improved performance
- User-controlled design which can impact speed based on chosen elements
In summary, speed and performance remain crucial elements for any landing page builder. While Infusionsoft and Divi Builder have their merits, Instapage consistently outshines them in loading times and responsiveness. A fast-loading page not only improves user experience but also contributes to higher conversion rates, making Instapage the standout choice in this arena.
Round Three - Navigating Usability and Learning Curve
Usability is another key factor when choosing a landing page builder. No one wants to spend countless hours learning a complicated interface, especially when the goal is to create engaging pages that convert visitors into customers. Instapage positions itself as hugely accessible, with an intuitive user interface that welcomes both new and experienced marketers. Its straightforward editing tools allow anyone to jump in and start creating landing pages right away. Conversely, while Infusionsoft packs a punch with its capabilities, its learning curve can be steeper for novices. Users often find themselves navigating through a more complex system that may take longer to master. Divi Builder’s flexibility is great for seasoned users but can be daunting for newcomers. The drag-and-drop feature is fantastic, but the sheer amount of options available may leave some users feeling overwhelmed. Regardless of the platform, however, users are on their way to becoming experts with consistent practice and by leveraging online resources. (min:200 words, add the small paragraphs in this paragraph.)
Round Four - Support Systems
Let’s shine a light on customer support, the backbone that can save the day when things go awry. Think of customer support as the loyal sidekicks for your landing page journey. Instapage excels with its responsive chat support, detailed email assistance, and a rich knowledge base filled with tutorials and guides. Users can find answers to common questions or troubleshoot issues with relative ease. Infusionsoft similarly offers various support options, including live chat and an extensive library of resources, but some users have reported longer response times. Divi Builder stands out with a vibrant community forum, where users can share tips, tricks, and solutions, though navigating through the crowd can sometimes lead to delayed responses if the issue is niche. Overall, while all platforms provide support, Instapage seems to consistently deliver quicker and more effective assistance when it matters most.
Round Five - Cost Analysis and Plans
Now, let’s talk about pricing — the elephant in the room when it comes to choosing any tool. Each platform offers different pricing structures catering to various needs. Instapage operates on a monthly or annual subscription basis, providing significant functionality for the price, especially for teams focused on conversion. Infusionsoft, known for its marketing automation capabilities, has a higher price point, but its focus is on providing an all-in-one marketing solution. Divi Builder’s pricing is based on a one-time purchase for unlimited site usage, making it appealing for those looking for long-term investment. It’s essential to assess what features meet your unique requirements and balance that against your budget. Ultimately, the best value might not be the cheapest but rather what provides the most for your specific goals. (min:200 words)
In conclusion, while each platform has its unique strengths and benefits, the choice ultimately depends on your specific needs and objectives. Whether you prioritize customization, speed, usability, or customer support, keeping your goals in mind will lead you to the right choice. Remember, Instapage stands out as a comprehensive solution that empowers marketers to reduce costs, grow conversions, and deliver relevant landing page experiences that cultivate brand trust and customer loyalty. So why not take Instapage for a test drive with its free trial? You might just find exactly what you need to turn your landing pages into conversion machines. (min:200 words)