How FormAssembly vs. Convertize vs. Instapage stack up against each other
Compare Instapage with FormAssembly and Convertize to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Lattice increases conversion rate by 41.7% with Instapage
With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.
CFI Financial Group invests in personalization with Instapage
CFI Financial Group integrates Instapage into their technology stack and dramatically increases page conversions
Netradyne drives higher results with Instapage
Netradyne’s products have multiple use cases, like improving fleet efficiency, and training drivers to follow safe driving practices, and securing legal exoneration.
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. FormAssembly vs. Convertize – Deciding the Champion of Landing Page Builders
Navigating the complex world of digital marketing feels akin to assembling an all-star superhero team, where each member brings unique powers to the battleground of landing pages. Choosing the right landing page builder can transform your marketing efforts, making it crucial to consider every detail. In this article, we pit three strong contenders against each other: Instapage, FormAssembly, and Convertize. With a focus on features, usability, performance, and pricing, we will uncover which platform truly reigns supreme. Whether you're a seasoned pro or newly minted in the marketing realm, this comparison aims to enlighten your decision-making process while making it a fun read. Each platform has its advantages and advantages, and understanding these will shape your landing page success. Get ready for a showdown that will leave you informed and ready to optimize your conversion rates.
Meet the Heavyweights of Landing Pages
Our three contestants, Instapage, FormAssembly, and Convertize, stand out in the digital landscape with their specific strengths and user-friendly interfaces. Instapage has carved a niche as a leader in creative landing page designs, boasting unparalleled customization tools and conversion-focused features. FormAssembly, on the other hand, excels in form creation and data collection, proving itself as a versatile tool for marketers who value integration capability. Convertize takes a slightly different approach by focusing on conversion optimization through A/B testing and personalization, ensuring that every aspect of the landing page is geared towards maximizing visitor engagement. All three platforms are friendly rivals, each offering unique functionalities aimed at boosting conversion rates and reducing marketing costs. This face-off will help you discover which tool aligns best with your specific marketing needs and objectives.
Feature Showdown – Who Has the Edge?
Template Selection and User-Friendly Experience
In this first round, we dissect the diverse template offerings and overall ease of use across the platforms. FormAssembly is preferred for its simplicity in creating straightforward forms; however, it lacks the extensive template library needed for varied landing pages. Convertize offers a unique set of conversion-driven templates that adapt based on user behavior, providing a more interactive approach. Instapage, however, stands out with a vast selection of beautifully designed, customizable templates. Users can easily tweak these templates without any coding knowledge, making the platform incredibly approachable for beginners while still providing advanced features for experienced marketers. Each player has its gears in motion, but when it comes to sheer variety and ease, Instapage takes the lead.
Instapage: The Pinnacle of Customization and Optimization
Highlighting its distinct positioning, Instapage emphasizes unmatched customization capabilities that cater to diverse marketing goals. Users can create tailored landing pages that align perfectly with their brand aesthetics, thanks to its drag-and-drop builder and a plethora of widgets. Additionally, Instapage offers powerful conversion rate optimization tools, including A/B testing, heatmaps, and real-time collaboration features. This makes it more than just a landing page builder; it's a comprehensive solution that empowers marketers to reduce costs, grow conversions, and deliver relevant landing page experiences that enhance brand trust and loyalty. When it comes to ensuring a significant increase in conversion rates, Instapage serves as a trusted partner in your marketing journey.
Speed and Performance - The Race to the Finish Line
Picture walking into your favorite coffee shop, only to find the line moving at a snail's pace; frustrating, right? In the online world, the same principle applies, as slow loading times can send potential customers running. Each of our three platforms brings a different level of speed and performance to the table. Minimal loading time and high-performance hosting can significantly improve user experience and overall satisfaction, leading to higher conversion rates. As we assess speed, we'll take a closer look at how each platform stacks up in this critical area.
Instapage Advantages:
- Lightning-fast loading times for all landing pages
- Optimized for mobile devices to enhance access
- Robust hosting infrastructure ensuring uptime
- Integrated CDN service for improved global performance
FormAssembly Advantages:
- Efficiently handles form submissions with minimal delay
- Reliable server uptime, yielding a responsive user experience
- Simple yet effective performance for data collection needs
Convertize Advantages:
- Focus on personalization leads to enhanced user engagement
- Dynamic page loading reduces bounce rates
- Fast A/B testing tools for optimizing conversion rates
- Good performance metrics with user-friendly design
In conclusion, when it comes to speed and performance, each platform has its unique strengths. Instapage excels with its rapid loading times and user-centric practices, establishing itself as the best option for marketers aiming at optimized landing page experiences.
Navigating Usability and Learning Stages
Approaching a new tool can be overwhelming; however, each of these platforms welcomes newcomers with open arms. Instapage offers comprehensive onboarding resources and an intuitive interface that ensures users can start building landing pages almost immediately. FormAssembly facilitates new users through its easy navigation and customer support resources, while Convertize employs guided walkthroughs for optimized usage. Each platform strives to make the transition seamless, ensuring even the most novice users can master the essentials with little effort. With all three platforms designed to introduce users to their ecosystems gently, the journey towards becoming a seasoned marketer is encouraging and fulfilling.
Support Teams – Your Trusted Allies
When it comes to customer support, think of these providers as your loyal sidekicks ready to assist at any moment. Instapage shines with its extensive customer service options, offering 24/7 chat support and a deep repository of FAQs and tutorials. FormAssembly offers proactive support through emails and significant community engagement, enabling users to share tips and tricks. Convertize approaches support with live chat and educational resources to help users maximize the platform’s potential. With a variety of channels to resolve issues, each platform ensures you are not alone in your marketing journey, providing the necessary assistance to help you succeed.
Final Round - Pricing Strategies
Comparing pricing structures allows marketers to find value that aligns with their budgets. Instapage offers tiered pricing based on features and annual commitment, suitable for small businesses to large enterprises. FormAssembly’s pricing reflects its data-handling capabilities, making it ideal for businesses focused on form-centric landing pages. Convertize scales its pricing based on the features needed, ensuring marketers pay for the services they will use. The diverse pricing strategies underscore the importance of identifying your specific needs when considering the best value for a landing page builder.
In summary, while all three platforms come loaded with advantages, your choice ultimately hinges on your individual goals and requirements. Examining features, support options, and pricing structures will help you identify the right fit for your marketing strategy. If you value a blend of customization and optimization, consider trying Instapage with a free trial. Doing so might just lead you to a more robust landing page strategy.
