How Infusionsoft vs. Carrd vs. Instapage stack up against each other
Compare Instapage with Infusionsoft and Carrd to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
Get started
See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Instapage helps Evolve boost conversion rates across Facebook
The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.
Autopilot exceeds conversions goals with personalized landings
Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.
Vita escalate lead generation efforts and client engagement with Instapage
Vita is a full-spectrum professional brokerage firm in the employee benefits industry
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
-
Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Infusionsoft vs. Carrd – Choosing the Right Landing Page Builder for You
When it comes to landing page builders, choosing the right one can feel much like assembling a dream team. Think of these platforms as superheroes, each boasting unique strengths to elevate your marketing strategy. In this showdown, we explore how Instapage, Infusionsoft, and Carrd compete for the top spot in providing businesses with an edge in their online campaigns. With the right landing page tool, marketers can harness the potential to significantly reduce costs, grow their conversion rates, and ensure that the experiences they offer are both relevant and engaging. Ultimately, a strong landing page experience not only boosts conversion rates but also fosters brand trust and customer loyalty, delivering long-lasting benefits for your business. So sit tight as we dissect the features, advantages, and downfalls of each contender, allowing you to make an informed decision. After all, the right choice can unlock untapped potential and lead you straight to success.
Meet the Competitors: A Brief Introduction
Before we throw our contenders into the ring, let's get to know our players. Instapage is renowned for its robust capabilities in crafting high-converting landing pages that draw in visitors like a magnet. It is tailored to help marketers create hyper-targeted and personalized experiences without the steep learning curve often associated with such powerful tools. On the other hand, Infusionsoft (now known as Keap) not only serves as a CRM but integrates landing page functionality into a more extensive marketing system, offering automation and customer management features. Lastly, Carrd offers a streamlined platform aimed primarily at those who desire simplicity and quick setup, making it a favorite for small projects and simple landing pages. Together, these platforms have cultivated dedicated followings, each promising to deliver unique benefits to their users. But how do they really stack up against one another? Let’s start with the first round — a feature showdown.
Round One: Features That Stand Out
Template Variety and Usability – Gathering Insights
In this round, we assess how these landing page builders compare in terms of template variety and usability. Infusionsoft boasts a collection of templates that seamlessly integrate with its powerful CRM capabilities, perfect for those who prioritize customer relationships alongside their landing pages. However, with great complexity comes the potential for a steep learning curve that can be daunting for newcomers. Meanwhile, Carrd shines with its simplicity and wealth of elegant, predefined templates that make setting up landing pages as easy as pie, ideal for those looking to create something exquisite in minimal time. Despite its straightforward nature, Carrd’s features might feel limiting for those wanting more advanced options. In contrast, Instapage stands out with an extensive library of customizable templates that not only cater to various markets but also provide optimization features that enhance conversion rates. This flexibility makes Instapage not just a landing page builder, but a vital partner in your marketing endeavors.
Instapage: The Ultimate Tool for Tailored Conversions
Instapage is designed to empower marketers with exceptional customization capabilities and conversion optimization tools. It allows users to create personalized and relevant landing page experiences that are pivotal for growing conversions. With the platform's advanced A/B testing features, you can test different designs and messages quickly to refine what resonates best with your audience. Instapage’s intuitive drag-and-drop editor lets users with varying skill levels customize landing pages to fit their branding effortlessly, ensuring a seamless, professional outcome every time. Furthermore, its detailed analytics provide insights into visitor behavior, enabling continuous improvement based on real data. By facilitating these processes, Instapage helps businesses reduce costs associated with ineffective pages while fostering customer loyalty through tailored interactions that build brand trust.
Round Two: Speed and Performance – How Fast Can You Go?
Every digital marketer knows that speed delights users — a slow-loading landing page can lead to lost potential customers faster than you can say 'conversion rate.' Picture this: you're waiting in line for a cup of your favorite coffee. If it takes too long, that minor inconvenience can easily sour your day. The same principle applies to web pages, where users expect the information they seek in the blink of an eye. In this playful battle, we will assess how each contender performs in terms of speed.
Instapage Advantages:
- Built-in optimization for faster loading times.
- Responsive design ensures quick performance across devices.
- Ability to integrate with content delivery networks (CDNs).
- Effective caching mechanisms to enhance speed.
Infusionsoft Advantages:
- Robust infrastructure ensuring stable and reliable service.
- Integration with CRM tools for streamlined customer data access.
- Automated features that reduce loading times through backend efficiencies.
Carrd Advantages:
- Simplicity promotes rapid page loading.
- Lightweight designs cater to fast performance.
- Optimized for mobile devices, ensuring quick access.
In conclusion, when it comes to speed and performance, Instapage emerges as a frontrunner with its built-in optimizations tailored for highly converted landing pages. While Infusionsoft offers a reliable option with strong integrations, Carrd delivers simplicity with no compromise on speed. Marketers must prioritize speed in their selection process, and Instapage clearly stands out in this regard, making it the best choice for conversion-focused campaigns.
Round Three: Usability and Learning Curve – Welcome Aboard!
Navigating a new platform can feel overwhelming, but our heroes come prepared to ease that transition. Infusionsoft, though powerful, can be quite intricate due to its range of features, making it more suitable for seasoned marketers who can fully utilize its breadth. Conversely, Carrd takes the crown for usability thanks to its highly intuitive interface that enables anyone to create a landing page within moments. Completing the trifecta, Instapage provides a solid middle ground. Its drag-and-drop editor is user-friendly, allowing newcomers to create stunning landing pages while offering depth for more experienced marketers looking for advanced customization. With each platform designed to meet diverse user needs, learning curves will vary, but you'll quickly find a comfortable spot to thrive regardless of which platform you choose.
Round Four: Customer Support – Your Trusty Sidekicks
Customer support plays a vital role in landing page builders, and it's essential to have backing when things get tricky. Think of the platforms' support teams as loyal sidekicks ready to leap into action. Infusionsoft offers comprehensive support through chat, email, and a community forum, along with extensive documentation to guide users through complex features. Instapage stands out with its responsive customer service and dedicated onboarding assistance, ensuring users hit the ground running with their campaigns. Carrd provides limited support options, mainly via email, but its minimalistic approach aligns well with users seeking straightforward assistance without complications. Regardless of the choice, prospective users should weigh the available support options against their specific needs to ensure they have the help required.
Round Five: Pricing and Plans – Getting the Best Bang for Your Buck
As we step into the final round, pricing becomes a crucial factor for many users. Instapage sets itself apart with plans that provide great value for businesses looking to optimize their conversion rates, while offering features tailored specifically for landing page creation. Infusionsoft, while powerful, can be on the more expensive side due to its comprehensive CRM capabilities. Yet its all-in-one features might justify the investment for businesses managing extensive marketing campaigns. Carrd provides a cost-effective solution for users who prioritize simplicity and quick setup over comprehensive tools. From free plans to affordable pro options, it caters to small projects or personal endeavors seamlessly. Ultimately, it's essential for users to consider both features and pricing to ensure they select a platform best suited to their goals and budgets.
In summary, while Instapage, Infusionsoft, and Carrd each have their own strengths, the best choice hinges on your unique needs and objectives. If you're driven by robust features that promote customization and conversions, Instapage may be your ideal match. For those looking for a comprehensive marketing solution that incorporates CRM capabilities, Infusionsoft is worth considering. And if simplicity and rapid deployment are top priorities, Carrd could be your go-to option. No matter your choice, all platforms are capable tools — so why not take Instapage for a spin with a free trial? Your courage to explore might just lead you to discovering the perfect landing page builder for your marketing strategy.
