How FormAssembly vs. 23FormBuilder vs. Instapage stack up against each other
Compare Instapage with FormAssembly and 23FormBuilder to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Lattice increases conversion rate by 41.7% with Instapage
With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.
Vita escalate lead generation efforts and client engagement with Instapage
Vita is a full-spectrum professional brokerage firm in the employee benefits industry
Netradyne drives higher results with Instapage
Netradyne’s products have multiple use cases, like improving fleet efficiency, and training drivers to follow safe driving practices, and securing legal exoneration.
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. FormAssembly vs. 23FormBuilder – The Ultimate Landing Page Showdown
Choosing the right landing page builder can feel like assembling your dream team of superheroes. After all, each contender brings its unique powers to the table, setting the stage for a captivating marketing strategy. Whether you're launching a new campaign or fine-tuning your existing framework, the tools you select can determine your success. With endless options of landing page builders, making an informed choice is crucial. Today, we will explore three well-known players in the field: Instapage, FormAssembly, and 23FormBuilder. Together, we’ll analyze their features, strengths, and weaknesses to help you find the best fit for your business. As we journey through this friendly comparison, expect to discover how Instapage empowers marketers to minimize costs, enhance conversion rates, and provide personalized landing page experiences that build trust and foster loyalty. Get ready for the showdown!
Introducing the Competitors
Our three contenders in today's showdown, Instapage, FormAssembly, and 23FormBuilder, each have reached the spotlight for their innovative approaches to building landing pages. Instapage has made a name for itself as a user-friendly platform focused on maximum customization and conversion optimization. It's like the reliable sidekick to marketers aiming for effective campaign launches. On the other hand, FormAssembly thrives in the realm of form-driven solutions, offering seamless integrations to collect data efficiently. Worthy of attention, 23FormBuilder rounds out our trio with an accessible platform that excels in user-friendly design and versatility. Whether you are a novice just starting in the digital marketing landscape or a seasoned pro looking for optimization tools, this trio stands ready to assist. Let's highlight their distinguishing features in the rounds to follow.
Round One - Features Face-Off
Template Variety and User Experience
When it comes to landing page builders, the variety and quality of templates can make all the difference in engaging your audience. Instapage shines brightly with its vast library of customizable templates that cater to various industries and marketing goals. From sleek and professional to attention-grabbing designs, Instapage covers it all, allowing marketers to find the perfect fit for their brand. Additionally, its drag-and-drop functionality streamlines the design process, making it incredibly user-friendly. On the other hand, FormAssembly focuses primarily on forms as its main strength, offering templates tailored for data collection and lead generation. While it presents limited options for landing pages, its form-building prowess is ideal for businesses needing efficient data handling. Finally, 23FormBuilder stands out for its intuitive design interface. It provides ample templates that balance simplicity with customization, enabling users to create attractive landing pages quickly without compromising on quality. Each platform brings unique features and templates, allowing marketers to find the fitting solution based on individual requirements.
Instapage: The Go-To Tool for Customization
Instapage isn’t just another landing page builder; it’s an empowering platform designed with marketers in mind. It showcases unparalleled customization tools that allow users to tailor their landing pages precisely to their campaigns. This degree of flexibility means you can create A/B tests effortlessly, ensuring that every campaign is optimized for maximum conversion rates. Moreover, Instapage emphasizes conversion optimization with in-built features to analyze real-time performance metrics. These insights aren't just numbers; they are actionable data empowering marketers to adapt their strategies on the fly. Whether you’re adding video elements, integrating chat features, or linking to various forms, Instapage integrates seamlessly with a wide range of software solutions. With its focus on enhancing user experience and optimizing for conversions, Instapage truly stands out as a marketing ally in driving success.
Round Two - Speed and Performance
Speed is critical in retaining potential customers' attention, and a slow loading page can result in a poor user experience. Imagine waiting in line for your favorite coffee – everyone loves their morning java, but a delay can sour the experience. Each of our contenders must face the reality of speed and performance to deliver exceptional service. The quickness of your landing page directly influences your bounce rate, indicating that speed shouldn't be an afterthought. Let’s dive into how each platform performs in this essential area.
Instapage Speed Advantages:
- Optimized hosting ensures reduced loading times for landing pages
- Lazy loading feature prioritizes content visible in the viewport
- Built-in A/B testing includes fast preview options to quickly analyze variations
- Third-party integrations are optimized to minimize performance lags
FormAssembly Speed Advantages:
- Efficient form submission process ensures rapid data capture
- Minimalist interface maintains fast load times
- Integrations with other platforms focus on optimized performance
23FormBuilder Speed Advantages:
- Fast and responsive builder interface for swift landing page creation
- Simple and effective form setups lead to speedy data collection
- Responsive designs adapt quickly for mobile and tablet, enhancing accessibility
- Cloud-based hosting for improved overall page speed
In the speed and performance category, Instapage emerges as a powerful contender, exhibiting superior capabilities in delivering quickly loading and optimized landing pages. While FormAssembly allows for rapid data handling, it's not solely focused on landing pages, giving Instapage the edge. 23FormBuilder performs commendably with its user-friendly approach, yet Instapage's all-around speed optimization positions it as the leader in this essential area.
Round Three - Learning Ease and Usability
Transitioning into usability, we aim to address how user-friendly each platform is for beginners and experienced marketers alike. Instapage welcomes newcomers with open arms, offering tutorials and guided walkthroughs to ensure anyone can start building beautiful landing pages without prior experience. This supportive approach reduces the learning curve, encouraging users to dive straight into customization. FormAssembly, while powerful, can present a steeper learning curve due to its form-centric design approach. However, it provides ample documentation and resources to help users acclimate. 23FormBuilder excels in usability with its straightforward interface, making it easy for anyone to craft effective landing pages without fuss. With a focus on assisting users in their journey, all three platforms demonstrate intrinsic usability. Marketers can find comfort in knowing that no matter their background, the tools provided lead them toward becoming proficient in their craft.
Round Four - Support and Assistance
Customer support can be the unsung hero in a marketing tool's effectiveness, acting like loyal sidekicks ready to assist at any moment. In this regard, Instapage offers comprehensive chat support, an impressive knowledge base, and extensive community resources that allow users to find answers quickly. FormAssembly, while effective, primarily leans on its documentation and an email-based customer support system, addressing user queries but with a slower response time. 23FormBuilder provides live chat assistance along with an expansive knowledge base that enhances user experience. The varied support options available are crucial for the effective utilization of any platform, and it’s evident that Instapage leads in providing prompt and multi-channel assistance that ensures customers quickly find their way.
Final Round - Price Point Comparisons
In the final round, we look into pricing structures to assist potential users in deciding which platform offers the most compatibility with their budgetary constraints. Instapage offers various plans that cater to both small businesses and enterprise-level clients, ensuring every user finds a suitable option. Its pricing reflects its powerful features and customization capabilities, positioning it as a worthwhile investment for marketers focused on growth. FormAssembly operates on a subscription model, focusing primarily on its form tools, making it pricier for those only interested in landing page functions. Meanwhile, 23FormBuilder adopts a more flexible pricing approach, offering tiered plans that allow users to choose specific functionalities according to their project needs. In summary, while all three platforms have their strengths, Instapage stands out as the most valuable investment for marketers aiming to reduce costs while maximizing conversions.
Ultimately, your choice among Instapage, FormAssembly, and 23FormBuilder hinges on your unique needs and priorities as a marketer. Whether it's an expansive feature set, robust support, or flexible pricing models that matter most, knowing each platform's strengths can guide your decision. While each contender brings unique offerings to the table, trying out Instapage through its free trial or demo could present you the chance to witness firsthand how it can augment your marketing efforts and elevate your campaigns.
