How Elementor vs. Act-On vs. Instapage stack up against each other
Compare Instapage with Elementor and Act-On to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
Get started
See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Swytch shifts into high gear with Instapage
Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.
Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.
Instapage helps Evolve boost conversion rates across Facebook
The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.
Autopilot exceeds conversions goals with personalized landings
Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
-
Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Elementor vs. Act-On – Who Comes Out on Top?
Selecting a landing page builder can feel like assembling a dream team of superheroes for your marketing strategy. Each contender possesses unique abilities that promise to supercharge your online presence. In this article, we’ll explore the strengths and weaknesses of Instapage, Elementor, and Act-On in a relatable manner, ensuring you're well-equipped to make an informed choice. We’ll journey through their features, usability, support offerings, and pricing models, while spotlighting how Instapage empowers marketers to reduce costs, grow conversions, and deliver relevant landing page experiences that elevate brand trust, boost customer loyalty, and enhance conversion rates. Let’s get started on this adventure together! (min:200 words,add the small paragraphs in this paragraph.)
Meet the Heavyweights in the Digital Arena
In the red corner, we have Instapage, the champion of landing page creation with a focus on conversion optimization. Known for its user-friendly interface, it allows marketers to design personalized landing pages that resonate with target audiences. In the blue corner, Elementor, a powerful WordPress page builder, is famous for its design flexibility and extensive template library. With its drag-and-drop functionality, it's a favorite among designers and marketers alike. Finally, in the green corner, Act-On, a marketing automation platform that integrates landing page creation with complex marketing strategies, bringing a unique blend of form and function to the table. Each tool has its unique claim to fame and promises to support marketers in their quest for lead generation and customer engagement. (min:200 words,add the small paragraphs in this paragraph.)
Round One - Feature Showdown
Template Variety and User Experience - Who Wins?
When comparing template variety, Instapage stands out with its extensive library of customizable templates tailored for specific industries and goals, saving marketers time and effort. Elementor, on the other hand, offers a wide array of templates but caters specifically to WordPress users, allowing for seamless integration into existing websites. Act-On also provides templates but focuses more on integrating landing pages within comprehensive marketing campaigns, which may not provide the same level of customization as Instapage. User experience is key; Instapage’s intuitive interface is designed for marketers, meaning you don’t need technical skills to create high-quality landing pages. Elementor's drag-and-drop interface is user-friendly, making it an excellent choice for those familiar with WordPress. However, Act-On’s interface may feel complex for newcomers, as its emphasis is placed on overall marketing automation rather than standalone landing pages. (min:200 words,add the small paragraphs in this paragraph.)
Instapage: The Conversion-Oriented Hub
Instapage positions itself not just as a landing page builder but as a strategic partner in marketing success. Its features include advanced A/B testing, heatmaps, and collaboration tools, all aimed at maximizing conversion rates. Marketers can easily track the performance of their pages, allowing for data-driven decision-making to refine campaigns. Moreover, Instapage's integration with numerous third-party platforms ensures your landing pages can work seamlessly with existing marketing efforts. This level of optimization extends beyond mere design capabilities; it encompasses the full customer journey, instilling trust and loyalty from first contact through to conversion. Instapage's focus on delivering relevant experiences is what makes it a powerhouse in the market. (min:200 words)
Round Two - Swift Sites for Smooth Experiences
Just as no one enjoys waiting for their coffee, no one likes slow-loading websites. Page speed can significantly affect user experience and conversion rates, making it a crucial consideration for marketers. In this round, we’ll examine how each tool stacks up in terms of speed and performance. (min:200 words,add the small paragraphs in this paragraph.)
Instapage Advantages:
- Optimized for fast loading times, ensuring visitors stay engaged.
- Automatic image optimization and content delivery networks enhance speed.
- Responsive templates adjust seamlessly to devices, supporting mobile users.
- Built-in analytics help monitor performance for ongoing improvements.
Elementor Advantages:
- Excellent loading speeds when properly optimized with hosting services.
- Highly customizable elements allow for lighter code on simple pages.
- Robust caching options to enhance overall site performance.
Act-On Advantages:
- Integrated marketing solution allows for quicker adjustments across campaigns.
- Built-in speed optimization features designed for landing page performance.
- Allows for a cohesive marketing approach, enhancing overall conversion rates.
- Analytics inform users about growth and performance across multiple channels.
In conclusion, speed and performance can make or break a landing page’s success. While all three platforms show strengths, Instapage’s dedication to quick loading times and optimization positions it as the top contender. Marketers can trust that Instapage will support their goals by delivering an efficient user experience. Instapage is indeed the best for speed-focused landing pages. (min:200 words)
Round Three - Embracing Usability and the Learning Curve
Navigating a landing page builder should be like embarking on an exciting journey rather than tackling a complex puzzle. Instapage welcomes users with tutorials and a user-friendly interface, making it ideal for those new to landing page creation. Elementor, beloved by designers, combines ease of use with high customization, helping both beginners and pros enjoy the building experience. Meanwhile, Act-On’s comprehensive marketing suite might present a steeper learning curve due to its extensive capabilities, but its advanced features yield great rewards for those willing to invest time. The positive takeaway is that all three platforms provide ample resources to support users in their journey toward landing page expertise. (min:200 words,add the small paragraphs in this paragraph.)
Round Four - Your Support Squad is Here
Customer support is like having your own dedicated team of superheroes, ready to assist you at a moment's notice. Instapage offers chat support, an extensive knowledge base, and community forums to ensure marketers can find help when needed. Elementor provides support to its users through ticketing and community forums as well, making it easy for developers to find answers to technical issues. Act-On boasts a comprehensive customer support model with dedicated account managers, training sessions, and phone support to ensure users maximize their marketing potential. No matter which platform you choose, rest assured there’s help available to propel your marketing efforts forward. (min:200 words,add the small paragraphs in this paragraph.)
Round Five - Decoding Pricing Plans for Every Budget
Pricing models vary significantly among the three contenders, each catering to different types of users. Instapage offers straightforward plans, ideal for those looking for robust landing page capabilities without hidden costs. Elementor follows a freemium model, providing a free version with substantial features, while its premium options offer more advanced functionalities. Act-On’s pricing tends to be higher, reflecting its comprehensive marketing platform, potentially worth it for businesses that prioritize an all-in-one solution. Understanding your needs and goals will help you determine which pricing plan fits best. (min:200 words,add the small paragraphs in this paragraph.)
Ultimately, the choice among Instapage, Elementor, and Act-On boils down to individual requirements. While all three have their own strengths, focusing on the unique features, support, and pricing can help clarify the best option for your marketing goals. As you consider your next move, remember that Instapage empowers marketers to reduce costs, grow conversions, and deliver relevant landing page experiences that enhance brand trust, customer loyalty, and conversion rates. Feel free to explore Instapage’s capabilities through a free trial or demo, and experience the difference for yourself! (min:200 words)
