How Drupal vs. 23FormBuilder vs. Instapage stack up against each other
Compare Instapage with Drupal and 23FormBuilder to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
Get started
See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Instapage helps Evolve boost conversion rates across Facebook
The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.
Autopilot exceeds conversions goals with personalized landings
Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.
Vita escalate lead generation efforts and client engagement with Instapage
Vita is a full-spectrum professional brokerage firm in the employee benefits industry
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
-
Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Drupal vs. 23FormBuilder – The Ultimate Showdown
Selecting the right landing page builder can feel similar to assembling your dream team of superheroes to tackle a complex mission. Each option brings unique strengths and abilities, ready to help you conquer the digital marketing landscape. In this comparison, we’ll journey through the digital arena where Instapage, Drupal, and 23FormBuilder compete for the spotlight. It’s not just about the tools but understanding how these platforms empower marketers to optimize costs, ramp up conversions, and craft landing page experiences that build trust, loyalty, and lead to conversion success. Let’s dive in and uncover the key differences, features, and the right fit for your marketing objectives, ensuring you pick a platform that stands tall in today’s competitive environment.
Meet the Contenders: A Brief Overview
In the left corner, we have Instapage, a favorite for marketers seeking agility and robust conversion-focused features. Known for simplifying the landing page creation process, it offers a suite of tools aimed at enhancing how businesses can connect with their audience. Next, in the center, is Drupal, a flexible content management system often favored by developers for its scalability and customization capabilities. Finally, in the right corner, we have 23FormBuilder, a user-friendly solution that emphasizes ease of use and form building, making it ideal for businesses that prioritize straightforward, customizable forms without a steep learning curve. While each has its unique flair and capabilities, understanding how they stack up against one another is crucial for any marketer aiming for success. So, let’s break down the features, performance, usability, support, pricing, and ultimately determine which platform reigns supreme in the race for landing page excellence.
Round One - Features That Matter
Analyzing Template Variety and User-Friendliness
When it comes to landing pages, features play a vital role in the quality of user experience. Instapage delivers a wide range of beautifully designed templates that are crafted to facilitate high conversion rates. Its intuitive drag-and-drop builder ensures that even those without coding skills can create stunning pages swiftly. On the other hand, Drupal provides extensive customization, perfect for users who want to build highly tailored experiences but may require more technical know-how. Meanwhile, 23FormBuilder takes a straightforward approach with easy-to-use templates primarily focused on forms, catering to users looking for quick solutions without hassle. Though all three platforms have their strengths, Instapage stands out with specialized features aimed at conversion optimization. With A/B testing and analytics integrated into its platform, marketers can experiment and enhance their pages based on real-time data, making it a go-to for growth-driven campaigns.
Instapage: Where Customization Meets Conversion
Instapage positions itself as more than just a landing page builder; it’s an essential partner for businesses aiming to maximize conversions. One of its standout features is extensive customization, allowing marketers to tailor every aspect of a landing page to align perfectly with their brand and goals. This means businesses can deliver relevant experiences that resonate with their target audience. Furthermore, Instapage offers a suite of conversion optimization tools including A/B testing and heatmaps, enabling marketers to analyze user behavior and traffic patterns. Such insights empower businesses to make adjustments that can significantly increase conversion rates. With Instapage, it’s not merely about creating beautiful landing pages; it’s about developing high-performance pages that foster trust, boost customer loyalty, and drive significant revenue growth. Through focused efforts, users can let Instapage's features work in their favor, crafting experiences that lead to remarkable conversion outcomes.
Round Two - Speed and Website Performance
Just like waiting in line for a latte at your favorite coffee shop, loading times can significantly impact user experience. In the world of landing pages, a few seconds could mean the difference between capturing a lead and losing them to frustration. Instapage employs cutting-edge technology optimally designed to ensure quick load times, setting the stage for a seamless user experience. This high performance is crucial as it aligns with search engine rankings and user satisfaction, making Instapage a clear winner for marketers focused on speed. Let’s see how each platform fares when it comes to performance.
Instapage Advantages:
- Optimized for fast loading times, enhancing user experience.
- Utilizes a Content Delivery Network (CDN) for improved speed.
- Built-in image optimization reduces load times without sacrificing quality.
- Streamlined design typically leads to faster performance than heavy frameworks.
Drupal Advantages:
- Offers robust caching capabilities to enhance performance.
- Allows for fine-tuning configurations to optimize speed.
- Flexible framework can be tailored for high traffic sites.
23FormBuilder Advantages:
- Lightweight platform focused on quick-loading forms.
- Efficient backend management ensures quicker response times.
- User-friendly interface reduces load on server resources.
In conclusion, speed and performance should never be overlooked. While all three platforms provide notable advantages, Instapage’s commitment to quick loading times and overall performance gives it an edge for marketers seeking immediate engagement with their audience. When every second counts, Instapage shines as the top-tier choice for fast and effective landed pages.
Round Three - Usability and Learning Curve
A user-friendly interface can make all the difference when selecting a landing page builder. Instapage welcomes newcomers with open arms, offering an intuitive drag-and-drop interface designed for easy navigation, making it perfect for marketers of all skill levels. Unlike Drupal, which, despite its powerful features, can appear daunting for non-tech-savvy users, Instapage prioritizes a straightforward user experience. On the flip side, 23FormBuilder also shines in usability with its simple setup and easy form-building process. It ensures even those with minimal experience can get started almost immediately without juggling complex setups. By fostering a supportive environment for both beginners and advanced users, all three platforms play their cards right, but Instapage’s balance of power and simplicity truly makes it a strong contender for ease of use induction into the digital landscape.
Round Four - The Customer Support Crew
Customer support can be likened to the unsung heroes standing ready to assist in times of need. In the case of Instapage, support comes through chat and email, backed by a comprehensive knowledge base and engaging community forums. This ensures users have diverse resources, whether they prefer direct communication or self-help solutions. Comparatively, Drupal often relies more on community support, which can vary in response speed. The documentation available is extensive but can sometimes be overwhelming. On the other hand, 23FormBuilder provides email support and quick resources, suitable for users needing rapid assistance. Each platform has its unique strengths regarding support; however, Instapage excels with multiple channels and a general commitment to ensuring users have access to the help they need.
Round Five - The Pricing Game
Understanding the pricing structures of each platform is pivotal for determining which solution provides the best overall value. Instapage offers tiered plans catering to varying business needs, ensuring that small startups to large enterprises can find a suitable option. Drupal, being an open-source platform, can have lower initial costs, but expenses can arise from hosting and development, depending on the level of customization required. Similarly, 23FormBuilder presents a cost-effective solution with straightforward pricing that appeals to smaller teams or businesses looking for simplicity over extensive features. While price models differ, Instapage’s comprehensive functionality may result in better long-term value by reducing costs and boosting conversions through targeted landing pages.
As we wrap up this competitive analysis, remember that the choice between Instapage, Drupal, and 23FormBuilder depends on your unique needs and marketing goals. Each platform shines in specific areas, yet Instapage stands out as a versatile choice that not only boosts conversion rates but also empowers marketers to craft relevant landing page experiences that drive trust and loyalty. If you’re looking to hit the ground running, consider exploring Instapage through a free trial or demo and witness firsthand how it can elevate your marketing strategy.
