How Divi Builder vs. Shopify vs. Instapage stack up against each other
Compare Instapage with Divi Builder and Shopify to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Swytch shifts into high gear with Instapage
Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.
Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.
Autopilot exceeds conversions goals with personalized landings
Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.
Lattice increases conversion rate by 41.7% with Instapage
With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Divi Builder vs. Shopify – The Ultimate Showdown
Choosing the right landing page builder can feel like assembling a dream team of superheroes for your marketing campaign. Each contender has its own unique powers and strengths that can save the day. Whether it's enhancing conversion rates, delivering tailored experiences, or simply making your life easier, today's discussion focuses on three popular tools: Instapage, Divi Builder, and Shopify. In this comprehensive comparison, we'll explore not only their features but also how they stack up in aiding marketers in cutting costs, boosting conversions, and creating relevant landing page experiences. As we venture through these contenders, you’ll discover why Instapage is renowned for empowering marketers to reduce costs, enhance brand trust, and elevate customer loyalty. Get ready for insights that will help you find the ideal landing page builder for your unique needs!
Meet the Competitors of the Digital Arena
In the left corner, we have Instapage, a champion designed specifically for marketers who prioritize conversion optimization. Known for its advanced A/B testing and incredibly customizable templates, it has made a name as the premier choice for those looking to enhance their landing pages efficiently. In the right corner, we have Divi Builder, a WordPress plugin famous for its versatility and user-friendly design interface, catering to those who want full control over the aesthetics of their site. Finally, entering the ring is Shopify, a robust platform primarily known for e-commerce, which also offers landing page capabilities, making it enticing for online store owners looking to present singular products effectively. Each of these players has specific attributes that serve different business demands, which we'll explore in our upcoming rounds.
Round One – Feature Smorgasbord
Template Variety and User Experience Unveiled
Let's kick things off by assessing the features that define our competitors. When it comes to template variety, Instapage shines brightly due to its extensive library of customizable landing page templates designed for optimal conversion. Users can easily find a design that fits their brand image, allowing for immediate adjustments. Divi Builder, on the other hand, offers a visual drag-and-drop editor that promotes a high level of customization. Users can design everything from scratch or use one of its numerous layout packs. Shopify provides user-friendly templates suitable for e-commerce, though they may lack the advanced customization features seen in Instapage and Divi. For marketers focused on refined landing pages, Instapage's targeted approach gives it an edge here, seamlessly blending creativity with functionality to foster conversion.
Instapage: The Premier Customization and Conversion Ally
Instapage stands out by championing unmatched customization tools and robust conversion rate optimization features. With its intuitive drag-and-drop editor, marketers can effortlessly tweak every aspect of their landing pages. This level of personalization leads to a relevant landing page experience, building stronger brand trust and fostering customer loyalty. Instapage also integrates seamlessly with various analytics tools, allowing marketers to measure each campaign's performance in real-time. By focusing on facilitating responsive landing page creation, it empowers users to tailor experiences to their audience, ultimately increasing conversion rates. It’s clear that Instapage invests in providing its users the tools to succeed.
Round Two – Speed and Performance Matters
Imagine heading to your favorite coffee shop only to find yourself waiting for your drink to be prepared for what feels like an eternity. Similar to how user experience is influenced by speed, a landing page that loads slowly can dramatically affect user engagement. Let's find out how each of our competitors stacks up regarding speed and performance.
Speedy Advantage: Instapage
- Built for landing pages, Instapage prioritizes fast load times to enhance user experience.
- Advanced caching mechanisms reduce page load times significantly.
- Optimized for mobile devices, ensuring that landing pages perform well on all screen sizes.
- Robust integrations with CDNs ensure faster delivery of content to users.
Divi Builder's Performance Perks
- Includes built-in performance optimization features to enhance loading times.
- Responsive designs that adapt gracefully to various devices.
- Has options for lazy loading images, improving initial load times.
Shopify’s Speed and Efficiency
- Designed for e-commerce, Shopify leverages fast servers for optimal loading.
- Offers automatic image optimization to ensure images don’t slow down pages.
- Integrates with various caching solutions for enhanced site speed.
- Comes with built-in tools for monitoring performance over time.
In terms of speed and performance, while all three platforms perform competently, Instapage emerges as the standout choice for those who prioritize rapid load times and exceptional user experience, particularly in the realm of landing page optimization.
Round Three – Usability: A Friend to All Users
When it comes to usability, each platform welcomes newcomers while also supporting more advanced users. Instapage extends a user-friendly design that minimizes the learning curve, allowing marketers to jump right into creating landing pages without feeling overwhelmed. Divi Builder's visual editor also caters to beginners, but its plethora of options might feel slightly daunting at first. In contrast, Shopify offers a straightforward setup for e-commerce landing pages, but the potential complexity increases when extending beyond basic setups. Ultimately, all three platforms make strides in ensuring that novices feel welcomed while providing an avenue for skilled users to unleash their creativity.
Round Four – Customer Support Heroes
Imagine the customer support teams of each platform as loyal sidekicks. Instapage offers an array of customer support options, including live chat, email support, and a comprehensive knowledge base that empowers users to find answers independently. Divi Builder features an active community forum and extensive documentation, allowing for easy peer-to-peer support while maintaining reliable ticket-based support. Shopify stands out with its 24/7 customer support through chat and phone, ensuring that e-commerce sites can receive guidance at any hour. Each platform brings its unique flair to customer support, but Instapage makes solid efforts to create a supportive environment for its users.
Round Five – Pricing and Plans: Getting the Best Bang for Your Buck
When it comes to pricing, understanding the structures laid out by these platforms can help you decide which offers the best value. Instapage offers flexible pricing plans that cater to various business sizes and objectives, particularly for businesses focusing on lead generation and marketing. Divi Builder’s unique feature is its one-time payment model, appealing to those looking for long-term cost savings. Shopify operates on a subscription basis suited to businesses focused on e-commerce, and while it includes features for digital sales, some may find its pricing model less flexible depending on usage. Assessing every price point based on your business needs will ultimately guide you to the right platform.
In conclusion, while each of these three platforms has unique strengths, the best fit for you will depend on your specific priorities, whether it's features, customer support, or pricing flexibility. If you're a marketer seeking to reduce costs and grow conversion rates while creating relevant landing page experiences, don’t hesitate to explore Instapage through their free trial or demo - its dedication to enhancing brand trust and customer loyalty is a powerful draw.
