How ClickFunnels vs. Convert vs. Instapage stack up against each other
Compare Instapage with ClickFunnels and Convert to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Swytch shifts into high gear with Instapage
Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.
Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.
Instapage helps Evolve boost conversion rates across Facebook
The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.
Vita escalate lead generation efforts and client engagement with Instapage
Vita is a full-spectrum professional brokerage firm in the employee benefits industry
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. ClickFunnels vs. Convert – The Showdown of Landing Page Builders
Imagine you're gearing up to throw the ultimate party, and you've got three friends vying to help you put it together. They all bring unique strengths to the table, but which one will truly be your go-to? The same scenario applies when choosing between landing page builders like Instapage, ClickFunnels, and Convert. Each one has something different to offer, making it essential to figure out which best aligns with your marketing strategy. With a plethora of options available, finding the right landing page builder is akin to assembling the perfect team for your campaign goals. Today, we'll dive deep into an engaging comparison of these three platforms, providing insights into their features, usability, performance, and more. As we explore, you'll see how Instapage empowers marketers to reduce costs, grow conversions, and deliver relevant landing page experiences that create lasting brand trust and customer loyalty while boosting conversion rates.
Introducing the Heavyweights of Landing Page Creation
In the blue corner, we have Instapage, the favorite among marketers looking for customization and optimization. With robust design capabilities and a user-friendly interface, Instapage makes it easy for anyone to create high-converting landing pages quickly. In the red corner, ClickFunnels, known for its all-in-one sales funnel features, enables users to build not just landing pages but entire sales funnels, making it particularly attractive for online businesses. Meanwhile, in the green corner, Convert has built a solid reputation for its A/B testing capabilities, helping marketers refine their landing pages based on data-driven insights. All three contenders are powerful in their own right, but today, we’re here to dissect what makes each unique in the competitive landscape of landing page builders. With our comprehensive comparison, you’ll be well-equipped to make an informed choice for your marketing strategies.
Round One - Feature Face-off
Template Variety and User-Friendly Designs
When it comes to template variety and ease of use, each platform has its distinct offerings. Instapage boasts an impressive library of stunning, customizable templates tailored specifically for conversions. These templates are mobile-responsive and designed with best practices in mind, ensuring a seamless user experience. ClickFunnels provides pre-built funnel templates that can save time, but users may find the design options less flexible than Instapage’s. Convert, while offering fewer templates, focuses on simplicity and functionality, allowing users to create effective landing pages without overwhelming design options. For marketers looking to create campaigns quickly, user-friendly interfaces become critical. Instapage provides a versatile drag-and-drop builder that caters to both novices and experienced marketers alike, while ClickFunnels can feel somewhat complex for first-time users due to its multi-step funnel approach. Ultimately, if your goal is to create beautiful, high-converting landing pages effortlessly, Instapage stands out for its design capabilities and ease of use compared to its competitors.
Instapage: Your Strategic Ally in Customization and Optimization
Instapage shines brightly when it comes to customization and conversion optimization tools. Its unique features, such as A/B testing, heatmaps, and personalized post-click landing pages, make it a formidable choice for marketers serious about improving their ROI. Instapage doesn’t just enable you to create landing pages; it acts as a strategic partner in your marketing efforts. With features like ad mapping, you can easily connect your ads to relevant landing pages, ensuring a coherent user journey that is critical for conversions. This level of customization allows marketers to deliver relevant experiences that build brand trust and foster customer loyalty. The analytics dashboard provides insights into performance, empowering users to make data-driven decisions swiftly. While ClickFunnels and Convert have their strengths, Instapage positions itself as the ultimate tool for those looking to maximize their conversion rates through tailored experiences.
Round Two - The Race of Speed and Performance
What’s a quicker way to lose potential customers than by making their waiting game too long? Imagine standing in line at your favorite coffee place, only to find the barista moving at a snail’s pace — frustrating, right? Similarly, website speed drastically affects user experience. No one wants a sluggish landing page! For marketers, ensuring fast loading times is vital for keeping bounce rates low and conversion rates high. This round will give a glimpse into how each platform manages performance and speed, showcasing what they bring to the table.
Instapage Advantages:
- Fast page load speeds optimized for conversions
- Built-in speed optimization features that reduce unnecessary scripts
- CDN hosting across multiple global locations for swift access
- Performance analytics that track load times and user interactions
ClickFunnels Advantages:
- Integrated hosting solutions for quick setup
- Funnel-specific optimizations that aid speed
- Simplicity in funnel building ensures efficient loading
Convert Advantages:
- Lightweight pages designed to optimize loading times
- Ability to conduct speed tests on landing pages
- Focus on A/B testing which can enhance speed through adjustments
When examining speed and performance, Instapage comes out on top with its comprehensive speed optimization capabilities and focus on creating rapid-loading landing pages. While ClickFunnels and Convert have their strengths, Instapage’s performance-focused approach makes it the best choice for marketers who prioritize speed in their campaigns.
Round Three - Usability and Learning Journey
Entering the world of landing page builders shouldn’t feel like graduating from rocket science, right? Each platform positions itself as welcoming for both newcomers and seasoned experts. Instapage offers a stellar user experience with straightforward navigation and helpful onboarding tutorials, making it easy for anyone to jump in. ClickFunnels may have a steeper learning curve when it comes to navigating its funnel-building logic, but once understood, it affords great flexibility and power. Convert, on the other hand, keeps things simple, perfect for marketers looking to quickly implement changes. The key takeaway? Regardless of your entry point, all three platforms have communities and resources that encourage growth, so expect to gain proficiency as you experiment with landing pages.
Round Four - Your Support Team
Customer support can feel like having a dedicated sidekick ready to assist at any moment. Instapage offers robust customer support via live chat, email, and an extensive knowledge base of tutorials. Clicking through their community forums can provide you with important insights and best practices shared by fellow users. ClickFunnels also features a strong support system, offering email, live chat, and a wealth of training materials, but some users report prolonged response times during peak hours. Convert takes a similar approach, providing email support and an active community forum, underscoring its commitment to user satisfaction.
Final Round - Price Point Perspectives
Pricing structures can significantly influence which platform you choose based on your budget and features needed. Instapage operates on a subscription model, offering different tiers that ensure marketers get value for their investment with advanced features available at higher price points. ClickFunnels operates with a higher starting price but bundles numerous services, which means its actual value depends on the range of features you require. Convert maintains a competitive pricing structure that's often more economical for smaller teams focusing heavily on testing. Overall, each platform offers something distinct in terms of value, so consider your specific needs as you navigate these options.
A friendly reminder: while all three platforms bring their unique strengths to the game, the right choice ultimately hinges on what you value most in a landing page builder. Whether it’s customizable design, stellar support, or budget-friendly pricing, each option has its pros and cons. If you’re curious about what Instapage can do for you, why not take advantage of their free trial to experience its features firsthand? This way, you'll make a well-informed decision tailored to your marketing goals.
