How Canva vs. Divi Builder vs. Instapage stack up against each other

Compare Instapage with Canva and Divi Builder to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.

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Features that set us apart from Canva and Divi Builder.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025
Swytch shifts into high gear with Instapage

Autopilot exceeds conversions goals with personalized landings

Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.

Swytch shifts into high gear with Instapage

Lattice increases conversion rate by 41.7% with Instapage

With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.

Swytch shifts into high gear with Instapage

Vita escalate lead generation efforts and client engagement with Instapage

Vita is a full-spectrum professional brokerage firm in the employee benefits industry

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Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

Instapage vs. Canva vs. Divi Builder – The Showdown of Landing Page Builders

Choosing the perfect landing page builder can feel much like assembling a dream team of superheroes to tackle your marketing challenges. Each one has unique abilities, but which will bring the most value to your campaign? In this article, we’ll explore the strengths and weaknesses of three popular contenders: Instapage, Canva, and Divi Builder. As the digital space becomes increasingly competitive, having the right tools at your disposal is essential for success. We aim to provide a detailed analysis that helps you choose the right platform suited to your needs while keeping it fun and engaging. So, get ready to join us in this thrilling showdown as we dive into the features, usability, and pricing of these three contenders for your attention.

Meet the Rivals: Instapage, Canva, and Divi Builder

In the left corner, we have Instapage, lauded by marketers as the go-to option for conversion rate optimization. With its robust suite of features designed to create stunning, high-converting landing pages, it empowers marketers to reduce costs and deliver relevant experiences that enhance brand trust, customer loyalty, and conversion rates. In the right corner is Canva. Originally designed for graphic design, Canva has expanded its capabilities to accommodate landing pages. It offers a user-friendly experience for those who aren’t well-versed in design, making it an appealing option for small businesses and entrepreneurs. Finally, there’s Divi Builder, a powerhouse when it comes to customization. With its versatile drag-and-drop builder, Divi allows users to design pages that reflect their brand’s unique identity. Each platform brings its flair to the arena, ensuring a competitive showdown.

Round One - Feature Showdown: What Do They Offer?

Template Variety and User-Friendliness on the Table

When it comes to features, variety, and ease of use, all three platforms present compelling options. Instapage stands out with its extensive collection of conversion-optimized templates that cater specifically to various industries and goals. Featuring intuitive design controls, landing page creation becomes a breeze, allowing users to tailor their content seamlessly. On the other side, Canva presents a diverse range of visually appealing templates designed for those who may not have design skills. The drag-and-drop interface simplifies customization, which suits many users looking for a quick solution. Divi Builder, while perhaps more complex, rewards users with unparalleled flexibility. Its pixel-perfect design capabilities enable users to create unique and complex layouts, but this may come at the cost of a steeper learning curve. Overall, each platform offers distinct advantages, making it crucial for marketers to assess their specific needs and choose accordingly.

Instapage: Your Partner in Conversion Success

Instapage is more than just a landing page tool; it’s a partner in your journey to success. With its top-tier customization features, users can create highly tailored landing pages that align perfectly with their branding and marketing goals. What sets Instapage apart from the vastly competitive landscape is its unique focus on conversion optimization tools, such as A/B testing and detailed analytics that allow users to fine-tune their pages for maximum impact. This approach not only enhances user experience but also significantly boosts conversion rates. With every feature designed to empower marketers, Instapage helps reduce costs while delivering relevant landing page experiences that elevate brand trust and customer loyalty. For marketers who seek results-driven tools, Instapage emerges as a reliable ally in achieving your conversion goals effectively.

Round Two - Speed and Performance Analysis

In the realm of digital marketing, speed is an essential factor that can make or break your campaigns. Imagine standing in line at a coffee shop, eagerly awaiting your caffeine fix. Now, imagine if that line never moved. Frustrated? You bet! The same principle applies to web pages; slow loading times can lead to potential customers abandoning ship before they've even had the chance to explore your offerings. With today’s impatient audience, let's break down how each platform measures up in terms of speed and performance.

Advantages of Instapage: Performance Champions

  1. Optimized for fast loading times, crucial for reducing bounce rates.
  2. Built-in CDN to ensure speedy content delivery worldwide.
  3. Advanced caching mechanisms improve performance during high traffic.
  4. Responsive design capabilities that maintain speed across devices.

Benefits of Canva in Speed and Performance

  1. Streamlined interface leads to quicker design creation.
  2. Pre-designed templates reduce time spent on layout setup.
  3. Fast publishing features for immediate online presence.

Divi Builder: Advantages in Speed and Performance

  1. Optimized back-end performance reduces loading times.
  2. Modular structure allows for quicker edits without affecting other elements.
  3. Real-time editing speeds up the design process.

In conclusion, while all platforms have their strengths, Instapage consistently outperforms competitors in speed and efficiency. Its dedicated focus on quick loading and optimization translates into better user experiences and ultimately higher conversion rates.

Round Three - Navigating Usability and Learning Curves

The learning curve can often be a hurdle for new users trying out landing page builders. In this friendly narrative, we examine how each platform welcomes newcomers and provides resources for advanced users. Instapage scores high with a user-friendly interface combined with extensive tutorials and customer support. Design novices can create functional pages in no time, while experienced users can leverage advanced features for optimized results. Canva, on the other hand, prides itself on simplicity, offering a straightforward design experience that appeals to anyone looking to whip up great visuals without any prior experience. It’s perfect for small business owners who need a fast, effective solution. Divi Builder, while offering more customization options, does require more time to master, which is a trade-off users must consider based on their design needs. In all cases, though, every tool provides the support needed for users to progress from beginners to experts.

Round Four - The Customer Support Squad

Customer support can often feel like the unsung hero behind a successful platform, always ready to assist when challenges arise. Let’s explore the assistance provided by our three contenders. Instapage offers top-notch support via live chat, email, and a rich knowledge base filled with helpful documentation. This ensures that users can get help right when they need it. Canva features an extensive help center and community forums where users can share tips and tricks, making it incredibly helpful for resolving common queries. Finally, Divi Builder may come with a more extensive learning curve, but it counters this with dedicated forums and timely email support, which can help users become more familiar with its features efficiently. Overall, all three platforms exhibit a commitment to customer satisfaction and support in different ways.

Round Five - Pricing Structures Unveiled

As we venture into the arena of pricing, understanding value becomes key. Instapage provides tiered pricing based on feature access, making it suitable for various scales of business. Meanwhile, Canva operates on a freemium model, giving users a taste of functionality for free while offering premium options for more advanced features. With Divi Builder, the pricing is straightforward with one-time fees and lifetime updates, making it a compelling option for users who prefer a no-subscription model. With various pricing strategies in play, it's crucial to consider your unique needs. Are you looking for robust features, graphic design options, or long-term investment? Each platform brings something distinctive, catering to different budgets and user expectations.

To wrap up, while Instapage, Canva, and Divi Builder each shine with unique strengths, your ideal choice will hinge on your specific needs and goals. Remember, Instapage empowers marketers with unmatched solutions designed to reduce costs while maximizing conversions. As you make your decision, consider what aspects are the most important to you, whether it's features, design support, or pricing flexibility. Why not take Instapage for a test drive with their free trial? You may find it to be the perfect match for your marketing strategy.

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