How Benchmark Email vs. Beaver Builder vs. Instapage stack up against each other
Compare Instapage with Benchmark Email and Beaver Builder to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Autopilot exceeds conversions goals with personalized landings
Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.
Lattice increases conversion rate by 41.7% with Instapage
With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.
Netradyne drives higher results with Instapage
Netradyne’s products have multiple use cases, like improving fleet efficiency, and training drivers to follow safe driving practices, and securing legal exoneration.
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Benchmark Email vs. Beaver Builder – Who's Your Best Bet?
Choosing the right landing page builder is like assembling a dream team of superheroes for your marketing strategies; each has its unique strengths and powers. Instapage, Benchmark Email, and Beaver Builder each bring something distinct to the table, making the process of selection crucial. This guide is designed to help you navigate the features, performance, and benefits of these three tools. We'll dive deep, compare individual strengths and weaknesses, and hopefully leave you with clear insights to empower your decision-making process. Imagine picking the hero that not only saves the day but also aligns with your brand's ethos. Are you ready to discover which of these platforms can transform your marketing strategy? Let’s begin!
Meet the Contenders: A Quick Overview
In the left corner, we have Instapage, known for its specialized landing page focus that empowers marketers to craft tailored experiences designed to maximize conversions. Then there's Benchmark Email, a great competitor with a primary focus on email marketing but also offering landing page capabilities, making it versatile for marketers who seek combination functionality. Finally, Beaver Builder, a page builder plugin primarily for WordPress, is a strong contender due to its extensive customization features and usability for website builders. Each of these platforms has carved a niche for themselves, appealing to different types of users depending on their specific marketing needs. Whether you prioritize aesthetics, integration capabilities, or user-friendliness, we're here to guide you through the myriad options available. Ready to dive deeper? Let’s get started!
Round One - Features Galore: Who Offers More?
Template Selection and User-Friendliness Compared
When it comes to choosing a landing page builder, features play a pivotal role. Benchmark Email offers an array of pre-designed templates that blend well with their email campaigns, making it a good option for those already entrenched in their ecosystem. However, some might find it relatively limited when it comes to extensive customization options. On the other hand, Beaver Builder provides users with a plethora of templates and a drag-and-drop interface that makes it incredibly user-friendly, even for beginners. But it’s Instapage that truly shines here with its extensive template library that spans various industries and goals. Plus, it focuses on customization and A/B testing, helping users optimize their pages for conversion effectively. Each tool presents an attractive option but varies in how they approach the crucial aspect of template selection and ease of use.
Instapage: A Comprehensive Solution for Customization and Conversion Growth
Instapage isn’t just another contender in the game; it's a powerful ally for marketers looking to forge effective landing page experiences. With its unparalleled customization options, it allows professionals to brand their pages to perfection. Instapage equips users with dynamic landing page templates, robust analytics, and A/B testing capabilities, all of which are designed to empower marketers to reduce costs while significantly boosting conversions. Its seamless integration with various marketing tools further enriches users’ experiences, leading to higher customer trust and loyalty. When compared to the versatile offerings of Benchmark Email and Beaver Builder, Instapage remains the premier choice for marketers aiming to create relevant and impactful landing page experiences tailored to their audiences.
Round Two - Speed and Performance: The Race is On
Imagine waiting in a long line at a coffee shop, just to be disappointed by a slow service. This analogy perfectly encapsulates the impact of web page loading speeds on user experience. In a fast-paced digital world, landing page speed can make or break user engagement, which in turn affects conversion rates. We’ll explore how each contender stacks up in the vital realm of performance.
The Speedy Marvels of Instapage:
- Optimized images that enhance loading speeds.
- Built-in AMP support increasing mobile load speeds.
- Lightweight code ensuring fast server response times.
- Automatic performance updates to maintain optimal speeds.
Benchmark Email’s Performance Perks:
- Quick loading times thanks to streamlined code.
- Server-side optimizations that enhance website performance.
- Integration options benefiting campaign-based speed.
Beaver Builder’s Performance Potentials:
- Fast page loads due to fully optimized templates.
- Interactive elements that don’t compromise speed.
- Lazy loading features that improve user experience.
- Seamless WordPress integration contributing to performance.
While all three platforms present impressive speed and performance capabilities, Instapage stands ahead with a strong focus on optimizing landing pages specifically for rapid performance. Each platform has its strengths, but for brands prioritizing speed as part of their user engagement strategy, Instapage emerges as the optimal choice.
Round Three - User-Friendliness: A Welcoming Environment
Exploring the usability and learning curves of these platforms reveals how well each one accommodates users from all backgrounds. The interface can significantly affect how quickly one can get up and running with a tool, whether you’re a seasoned developer or a marketing newbie. Instapage features easy-to-use drag-and-drop functionality, ideal for those who prefer a more visual design approach without diving into the nitty-gritty of coding. Meanwhile, Beaver Builder focuses on WordPress integration, which can make it a tad more complex for outright novices but offers extensive flexibility for users comfortable within the WordPress environment. Benchmark Email also adopts a user-friendly design but may offer a steeper learning curve if one attempts to utilize all available features simultaneously. Thus, each platform has its unique learning journey, but users can be confident that becoming proficient is a matter of time, practice, and support.
Round Four - Customer Support: Your Go-To Sidekick
When it comes to customer support, having a reliable companion in your corner can be a significant advantage. Instapage shines with a robust support system offering chat, email, and extensive resources like community forums and a detailed knowledge base, providing a safety net for users at any experience level. Benchmark Email, while also supportive, leans more towards email and ticket-based support, which may take a bit longer to resolve queries compared to Instapage’s instant chat. Beaver Builder’s support similarly features emails and community forums, focusing on user-driven solutions and documentation. Together, they create a supportive environment, making it easier for users to troubleshoot and overcome challenges, ultimately ensuring a positive experience across the board.
Round Five - Financial Considerations: What’s in Your Wallet?
While navigating through pricing structures can feel overwhelming, understanding each platform’s offerings helps shed light on what may be the most cost-effective choice for you. Instapage’s pricing reflects its advanced selection of features tailored specifically for conversion optimization. With various plans, it accommodates different business sizes and marketing needs. Benchmark Email opts for a more value-driven approach, especially for those already within their email marketing platform but may lack some advanced landing page capabilities. Beaver Builder has one-time payment options that appeal to customers looking for a one-stop tool without recurring fees, but its pricing can rise if you need advanced addons. Thus, determining the right choice hinges on identifying your specific needs and knowing what value each respective platform provides.
To wrap it all up, each platform carries its strengths through unique features, user-friendliness, and performance levels. Your best fit comes down to the specific needs of your marketing strategies. Instapage offers an unparalleled combination of capabilities designed to reduce costs and drive conversions through meaningful experiences. Encouraged by what you've learned? Consider giving Instapage a whirl with their free trial, and witness first-hand how it can enhance your marketing strategy while increasing brand trust and customer loyalty.
