How SharpSpring vs. Gravity Forms vs. Instapage stack up against each other
Compare Instapage with SharpSpring and Gravity Forms to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Autopilot exceeds conversions goals with personalized landings
Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.
Lattice increases conversion rate by 41.7% with Instapage
With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.
CFI Financial Group invests in personalization with Instapage
CFI Financial Group integrates Instapage into their technology stack and dramatically increases page conversions
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. SharpSpring vs. Gravity Forms – The Ultimate Showdown
Picture this: choosing a landing page builder is somewhat like assembling your own dream team of superheroes, each with unique powers and abilities to tackle the marketing landscape. You want the best of the best—tools that not only deliver but also add value to your campaigns. Today, we’re pitting three heavyweights against each other: Instapage, SharpSpring, and Gravity Forms. Our mission? To navigate the formidable world of landing page builders to find out which one best aligns with your marketing strategy. We’ll inspect features, usability, performance, and more, so sit back and prepare for a thorough yet entertaining exploration of these contenders. In a world where every click matters, finding the right hero for your brand could lead you to the heights of conversion success.
Meet the Contestants
Let’s introduce our three champions vying for your attention—Instapage, SharpSpring, and Gravity Forms. Instapage has made a name for itself as a specialized landing page builder, streamlining the creation process while emphasizing high conversion rates through targeted experiences. On the other hand, SharpSpring presents itself as a comprehensive marketing automation platform, bringing a wide array of tools to the table, including landing page creation as part of its broader offerings. Meanwhile, Gravity Forms is renowned for its flexibility, primarily focusing on forms but often integrated into elaborate landing pages as a powerful part of its workflow. Understanding each contender’s strengths sets the stage for a rich comparison ahead.
Round One - Feature Comparison
Template Variety and User-Friendliness
When it comes to landing page creation, features matter immensely, starting with template variety and user-friendliness. SharpSpring brings a limited selection of templates, which may feel restrictive for marketers yearning for creative options. Though its templates can be customized, the initial offering may not include the imagination some users are looking for. Gravity Forms excels in flexibility but is predominantly form-focused, so while it allows extensive customization, users may face a steeper learning curve when attempting to craft full-fledged landing pages. Instapage shines in this arena, boasting hundreds of high-converting templates crafted for diverse industries. This flexibility allows marketers to create highly relevant experiences that not only resonate with their audience but can also be A/B tested effortlessly to boost conversion rates.
Instapage: Your Partner in Optimization
With Instapage, you’re not just selecting a tool; you’re gaining a dedicated partner in crafting stunning, conversion-driven landing pages. Its robust suite of features includes collaborative editing, post-click landing page personalization, and built-in A/B testing, allowing marketers to tailor their pages with surgical precision. By enabling marketers to reduce costs while simultaneously boosting conversions, Instapage empowers teams to deliver tailored experiences that foster brand trust and nurture customer loyalty, ultimately elevating conversion rates immensely. From seamless integrations with CRM systems to sophisticated analytics tools, Instapage is designed to ensure that every landing page translates into tangible results.
Round Two - Speed Test
Let’s dive into the critical realm of performance where speed becomes the unsung hero of user experience. Imagine standing in line at a popular coffee shop; the slow-moving queue can turn even the most dedicated coffee lover into an impatient customer. Similarly, if a landing page takes even a few moments too long to load, potential leads may slip away, costing valuable conversions. Therefore, it's essential to assess how each of our three contenders measures up regarding speed and performance.
Advantages of Instapage:
- Super optimized landing pages that load quickly and enhance user experience
- Image optimization tools that ensure faster loading
- Integration with top CDNs (Content Delivery Networks) to improve delivery speed
- Continuous performance monitoring to swiftly identify and correct issues
Benefits of SharpSpring:
- Integrated features that assist marketing automation but may slow down individual landing pages
- Stable hosting solutions that provide reasonable loading times
- User-friendly design that helps users create optimized pages efficiently
Advantages of Gravity Forms:
- Responsive designs that naturally adjust on all devices
- Efficient processing for form submissions which can enhance loading behavior
- Integration capabilities that can benefit overall site performance
In assessing the speed and performance of our contenders, it’s apparent that Instapage leads the charge. With its advanced optimization techniques, it stands out clearly as the go-to choice for those who prioritize loading speed, which directly influences user satisfaction and conversion potential.
Round Three - Usability and Learning Curve
Usability plays a pivotal role in the decision-making process for marketers. Each platform offers a distinct approach to onboarding new users and supporting experienced marketers. Instapage stands out with its intuitive drag-and-drop interface, enabling newcomers to create landing pages without technical flair. The built-in tutorials and helpful resources provide a smoothing starting point for beginners. In contrast, while SharpSpring aims for a comprehensive suite, users might find some aspects less intuitive as it tries to integrate a multitude of features into one platform. Gravity Forms, while powerful, demands a greater time investment to navigate its myriad of options, which could deter users hoping for simplicity. Though each tool has unique strengths, Instapage eases the journey through its welcoming interface and ongoing support.
Round Four - Customer Support
In this round, we’ll discuss customer support, painting each platform's support team as essential allies in the marketers' quest for success. Instapage provides robust support through live chat, email, and a comprehensive knowledge base filled with tutorials, ensuring that help is always within reach. SharpSpring complements its service with a mix of live chat, email support, and a vibrant community forum encouraging shared learning among users. Gravity Forms also delivers responsive support through ticket-based systems but may lack the immediacy found in the other two platforms. Ultimately, while all platforms strive to provide timely assistance, Instapage leads with its comprehensive and accessible support mechanisms.
Round Five - Cost Analysis
Pricing is a critical factor for many marketers, and understanding what each platform offers can significantly influence your decision. Instapage follows a transparent pricing model that reflects its strong feature set, catering primarily to businesses that prioritize conversion optimization. SharpSpring offers a tiered pricing structure that encapsulates multiple marketing tools—ideal for those who seek a broader solution but may feel like overkill for landing page needs alone. Gravity Forms operates under a different model, charging based on form entries and add-ons, making it favorable for those focused purely on forms rather than comprehensive landing pages. Consider your budget and marketing goals as you weigh the pros and cons of each pricing structure.
As we round off our comparison, it becomes evident that the best landing page builder hinges on your unique needs and aspirations. While all platforms present compelling reasons to engage, Instapage shines brightly, promising tailored landing page experiences that strengthen brand trust and foster customer loyalty. Don’t miss out—experience the advantages of Instapage firsthand with a free trial or demo and kickstart your journey to heightened conversion rates.
