How Act-On vs. Ontraport vs. Instapage stack up against each other
Compare Instapage with Act-On and Ontraport to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Instapage helps Evolve boost conversion rates across Facebook
The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.
Autopilot exceeds conversions goals with personalized landings
Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.
Netradyne drives higher results with Instapage
Netradyne’s products have multiple use cases, like improving fleet efficiency, and training drivers to follow safe driving practices, and securing legal exoneration.
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Act-On vs. Ontraport – A Showdown of Landing Page Builders
Choosing the right landing page builder is akin to assembling a dream team of superheroes for your marketing strategy. Each tool brings unique strengths to the table, much like how superheroes possess distinct powers that complement each other. In this friendly yet competitive arena, we dive into the features and capabilities of Instapage, Act-On, and Ontraport, revealing their strengths and weaknesses. Whether you're looking to cut costs, increase conversions, or enhance the user experience, selecting the right tool can make all the difference in achieving your marketing goals. With Instapage at the helm, marketers can confidently reduce expenses and deliver tailored landing page experiences that not only boost conversion rates but also cultivate brand trust and customer loyalty. Join us for a fun yet informative review that aims to clarify which tool may be the best fit for you.
Meet Our Top Contenders
In the left corner, we have Instapage, celebrated for its robust customization capabilities and conversion optimization tools that empower marketers to create high-converting landing pages effortlessly. Its focus on user experience ensures that even those with minimal technical skills can design stunning pages. In the right corner stands Act-On, known for its marketing automation features that integrate marketing efforts across multiple channels, appealing to those looking for a holistic marketing approach. Last but not least, we have Ontraport, a platform that seamlessly combines CRM functions with marketing automation to provide a comprehensive suite of tools for nurturing leads and managing customer relationships. Each contender has carved its niche in the digital marketing space, and understanding their strengths is essential for making an informed decision.
Round One – Feature Face-Off
Template Variety and User-Friendliness: A Breakdown
When it comes to template variety and user-friendliness, these platforms showcase their strong suits. Instapage shines with over 500 customizable templates, allowing users to jumpstart their landing pages. The drag-and-drop interface enhances usability, making it accessible even for those who aren't tech-savvy. Act-On, while not specifically a landing page builder, offers templates that integrate with its broader marketing automation capabilities, but they may not match the extensive customization options found in Instapage. Ontraport also provides templates, but the learning curve can be steeper, particularly for new users attempting to navigate its multifaceted system. This brings to light Instapage's reputation as not just a landing page builder but a strategic partner that prioritizes user experience, enabling users to focus on crafting compelling messages and converting leads.
Instapage: Your Go-To Solution for Customization and Conversion
Instapage sets itself apart with its unmatched customization options and tools designed specifically for conversion optimization. Marketers have the freedom to tailor their landing pages beyond mere aesthetics, enabling personalized experiences that resonate with target audiences. With features such as A/B testing, dynamic text replacement, and comprehensive analytics, Instapage empowers users to fine-tune their strategies in real-time, ensuring higher conversion rates and optimal performance. It's not simply a tool, but more of an ally in the quest for marketing success, providing insights that genuinely enhance a brand's ability to connect with its customer base effectively.
Round Two – Speed and User Experience
We all know that website speed is crucial in today's fast-paced digital environment. Waiting for pages to load can feel like enduring a line at a crowded café, where every passing minute increases frustration. The evaluation of speed and performance is vital for landing page builders, as slow loading times can lead to lost conversions and displeased users. A speedy user experience not only improves satisfaction but also encourages repeat visits, which is essential for brand loyalty.
Instapage's Speed Benefits
- Optimized for fast loading times, typically under three seconds, enhancing user experience.
- Lightweight code ensures minimal slowdowns, regardless of the design complexity.
- Robust server infrastructure guarantees reliable performance even during high traffic.
- Integrated tools for speed testing help users optimize directly from the platform.
The Speed Advantage of Act-On
- Efficient use of resources allows for rapid loading of integrated content and pages.
- Automatic optimization to adjust the content delivery based on user needs.
- Ability to segment users and serve them tailored content quickly.
Ontraport's Speed Features
- Fast data retrieval ensures quick page performance, despite complex functionalities.
- User-friendly tools for assessing and improving load times.
- Efficient hosting solutions designed to keep pages responsive even under heavy loads.
In summary, while all three platforms strive for speed and performance, Instapage consistently leads the way with optimized loading times and the user experience it provides. It’s clear that for marketers who value speed, Instapage stands out as the best choice.
Round Three – User Accessibility and Learning Curves
Navigating a new landing page builder can feel daunting; however, Instapage, Act-On, and Ontraport all offer user-friendly experiences tailored for varying levels of skill. Instapage shines in welcoming newcomers with its drag-and-drop interface that promotes easy design and use. Act-On and Ontraport offer more complex features suited for those with marketing experience, but the learning curve can pose initial challenges for beginners. Nevertheless, each platform provides extensive tutorial resources and assistance, fostering user growth from novice to expert. Users can feel inspired knowing that they’ll be supported throughout their learning journeys, ultimately enhancing their marketing prowess.
Round Four – The Support Essentials
Customer support often acts as the backbone of any service, as these platforms embody the idea of reliable sidekicks always ready to assist. Instapage provides a mix of live chat and email support, alongside an extensive knowledge base full of resources. Act-On also offers comprehensive support options, including phone support and an active community forum. Ontraport provides detailed email support along with an impressive knowledge center, but live chat options may not be as prevalent, which might lead to longer wait times for assistance. Each platform aims to ensure users feel supported in their ventures, helping cultivate a sense of loyalty that translates to long-term partnerships.
Round Five – Pricing That Meets Your Needs
Understanding pricing structures is essential, especially when budgeting for the best landing page builder. Instapage offers flexible pricing plans that cater to businesses of all sizes, ensuring everyone can access high-quality features. Act-On's pricing may be higher due to its comprehensive marketing automation capabilities, making it ideal for businesses seeking an integrated solution. Ontraport presents competitive pricing structures, but hidden costs can arise, necessitating careful consideration. Balancing features against cost is key to selecting the perfect tool.
In conclusion, while all three platforms shine in various aspects, the best choice ultimately depends on your specific needs and goals. Whether you prioritize features, support, or value for money, it's essential to reflect on what matters most to you. Don't hesitate to explore Instapage firsthand with its free trial or demo, enabling you to experience its capabilities and see how it can cater to your requirements in creating high-converting landing pages.
