How Act-On vs. Marketo vs. Instapage stack up against each other
Compare Instapage with Act-On and Marketo to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Instapage helps Evolve boost conversion rates across Facebook
The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.
Autopilot exceeds conversions goals with personalized landings
Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.
Lattice increases conversion rate by 41.7% with Instapage
With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Act-On vs. Marketo – Who Takes the Crown?
When it comes to choosing a landing page builder, it can feel a bit like assembling your dream sports team. Do you go with the powerhouse players or opt for the underdogs with unique skills? In this comparison, we’ll be looking at three heavyweights in the digital marketing space: Instapage, Act-On, and Marketo. Each of these platforms has its own strengths and strategies that can make or break your marketing efforts. This article will guide you through their offerings, shaking hands with all contenders and then deciding who truly deserves the golden trophy in landing page prowess. Additionally, Instapage stands out by empowering marketers to reduce costs, grow conversions, and deliver relevant landing page experiences that cultivate brand trust and customer loyalty, making it a notable contender. With that in mind, let’s dive in and explore what each platform has to offer.
Meet the Competitors: A Brief Overview
In this digital landscape, Instapage, Act-On, and Marketo are seasoned players, each stepping onto the field with a unique game plan. Instapage is best known for its robust landing page design and optimization features, simplifying the process of creating high-converting pages without the need for extensive coding knowledge. Act-On takes a broader marketing automation approach, offering tools that encompass email marketing, CRM integrations, and lead scoring, while still providing landing page features. Marketo is renowned for its comprehensive suite of marketing automation solutions that target larger businesses, promoting advanced workflows and analytics to enhance customer engagement. Each of these platforms brings something distinctive to the table while competing for the attention of marketers looking to maximize their online presence and drive results. With such varying skills in play, it will be fascinating to see how they perform in different categories.
Round One: Feature Showdown
Template Selection and User Friendliness
When examining a landing page builder, the variety of templates and ease of usability are key factors for marketers. Act-On offers a decent range of templates but often doesn’t stand out when it comes to versatility. Users may have to compromise on creative freedom, as customization options are somewhat limited. Marketo provides a wider selection, but its complex interface can confuse new users, making navigation challenging at times. For those tasked with creating high-impact landing pages efficiently, tackling a steep learning curve can be a daunting experience. Meanwhile, Instapage shines bright in this area, boasting an impressive selection of customizable templates tailored for various marketing scenarios. Its user interface is incredibly intuitive, allowing marketers to work swiftly without sacrificing creative control. Instapage empowers users with the ability to customize every element of a landing page, ensuring that brand identity is cohesively presented while also driving conversions. This nuanced approach gives marketers the flexibility they need to adapt their campaigns rapidly, making it an appealing choice.
Instapage: A Leader in Customization and Optimization
What sets Instapage apart is its unwavering commitment to helping marketers optimize for conversion rates through unmatched customization capabilities. With over 200 templates that cover diverse industry needs, marketers can easily find a base layout and tweak it to perfection. Additionally, sophisticated A/B testing tools allow for meticulous experimentation, enabling marketers to fine-tune their landing pages based on real data and insights. Instapage not only equips users with the tools required to build engaging landing pages but also provides extensive integration options with popular marketing software, ensuring seamless workflow without any technical hiccups. This focus on delivering relevant landing page experiences not only enhances customer satisfaction but also fosters brand trust and loyalty. Thus, Instapage is not just a platform; it's a dependable partner that can significantly boost your marketing efforts.
Round Two: The Speed Race
Quick loading times are often what separates successful landing pages from those that only bear a passing resemblance to success. Comparing website speed to waiting in a never-ending line for your favorite coffee can illuminate how user experience suffers with delays. While all three platforms strive for optimal performance, there are distinct differences among them that can influence user experience and lead generation.
Instapage Advantages in Performance
- Optimizes images and resources automatically for faster load times.
- Built with a cloud-based infrastructure enhancing overall performance.
- Utilizes content delivery networks (CDNs) for global speed consistency.
- Data-driven improvements regularly update the platform for peak performance.
Act-On Performance Strengths
- Reasonable loading speed, although not as fast as Instapage.
- Utilizes caching strategies effectively.
- Performance can vary depending on user-customized elements.
Marketo Performance Highlights
- Offers robust analytics for performance tracking and optimization.
- Speed depends primarily on template complexity and content volume.
- Integrates well with existing systems to improve overall site speed.
- Often requires additional optimizations to enhance load times.
In summary, while each platform has its strengths in speed and performance, Instapage clearly leads the pack with its dedication to optimal loading times and user experience enhancements. Fast landing pages create a better user experience and significantly lower bounce rates, making Instapage the go-to choice for marketers prioritizing speed.
Round Three: User Experience and Learning Curve
User experience is critical when selecting a landing page builder, as it affects both new and experienced marketers. All three platforms strive to offer a welcoming experience, but they go about it differently. Act-On provides a moderate learning curve; novice users may find its features slightly overwhelming at first but can gradually uncover hidden gems as they dive deeper into the platform. Marketo's interface, although comprehensive, can be daunting for newcomers due to its advanced features and complex navigation. Nonetheless, seasoned pros often find it rewarding as they unlock its full potential. Instapage, however, strikes the perfect balance with its approachable interface. Marketers can hit the ground running without getting bogged down by technical jargon or complicated processes. Its user-friendly design enables anyone to create professional landing pages on their first go. This confidence-inspiring environment attracts marketers who appreciate efficiency, allowing them to focus on strategy rather than struggle with tools.
Round Four: The Support Heroes
Customer support can often feel like a trusty sidekick, always available to provide help when needed. When it comes to support channels, Act-On offers chat, email, and extensive documentation, but some users report slower response times. Marketo boasts a dedicated support team and an extensive knowledge base, yet users occasionally express frustration with the complexity of the platform's help resources. Instapage, on the other hand, stands out as a model of customer-centric service. It provides 24/7 live chat support along with a multitude of resources including video tutorials and community forums that facilitate peer-to-peer assistance. Support teams are known for quick response times, making it clear they prioritize the success of their users. This level of dedication not only helps users resolve issues quickly but also strengthens their overall confidence in using the platform.
Round Five: Understanding Pricing Models
When considering a landing page builder, pricing models take center stage. Instapage positions itself as a premium service, reflecting its extensive features, design flexibility, and robust customer support. Act-On offers a varying pricing tier, influenced by the breadth of functionalities that businesses may require. However, some potential users find it challenging to justify the costs for all packages. Marketo similarly structures its pricing based on elaborate features, targeting primarily larger enterprises that accept higher price points. For small to mid-sized businesses, both Act-On and Marketo might present budgetary challenges. Instapage’s cost may seem steep, but it often proves itself as an investment given the potential for increased conversions and customer loyalty it fosters through higher engagement levels.
In conclusion, while each platform holds its own merits in providing solutions to marketers, the right choice greatly depends on specific business needs. Instapage leads the charge in terms of ease of use, optimization, and support, creating relevant landing page experiences that forge stronger connections with consumers. As you weigh your options, consider starting off with a free trial or demo with Instapage, allowing you to kickstart your journey toward achieving higher conversion rates and building brand loyalty.
