How 23FormBuilder vs. Landingi vs. Instapage stack up against each other
Compare Instapage with 23FormBuilder and Landingi to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Swytch shifts into high gear with Instapage
Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.
Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.
Instapage helps Evolve boost conversion rates across Facebook
The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.
Lattice increases conversion rate by 41.7% with Instapage
With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. 23FormBuilder vs. Landingi – Who's the Best Fit for Your Marketing Needs?
Choosing the right landing page builder can feel like assembling the ultimate superhero team for your marketing efforts. When you pick the best fit, you're not just selecting tools; you're setting yourself up for success. In this grand showdown, we have three worthy contenders: Instapage, 23FormBuilder, and Landingi. Each of these platforms offers unique strengths that can help you turn visitors into customers. So, get ready for an engaging and informative comparison that will help you make an informed choice. Let's embark on this journey to decode what each platform has to offer, weighing their features, usability, performance, and support systems. By the end, you’ll have a clearer idea of which builder can amplify your marketing strategies the most, much like a well-coordinated team of superheroes. Whether you crave customization, ease of use, or robust support, we've got you covered in this comparison!
Introducing the Contenders: A Friendly Rivalry
In the vibrant realm of landing page builders, Instapage, 23FormBuilder, and Landingi have made their mark. Instapage is renowned for its advanced customization options and conversion optimization tools, allowing marketers to create tailored landing page experiences that resonate with their audience. Meanwhile, 23FormBuilder prides itself on its streamlined forms and integration capabilities, making it a go-to for lead generation. Landingi, on the other hand, focuses on ease of use and pre-made templates, catering to those seeking a straightforward solution. Each contender comes with a robust set of features designed to enhance your marketing strategy, making them worthy competitors in this digital arena. As we dive deeper into the comparison, keep in mind that all three provide valuable services – it simply depends on what your specific needs are.
Feature Showdown: A Closer Look at What They Offer
Template Variety and User Experience
When it comes to template variety and ease of use, each platform has its unique selling points. Instapage features a wide selection of high-converting templates that can be customized to fit any brand's voice, providing flexibility that marketers crave. Its intuitive drag-and-drop editor makes it a breeze to build landing pages that not only look great but also perform well. Meanwhile, 23FormBuilder has a more focused approach, offering forms that are easy to build and integrate with various platforms, but it may lack in the diversity of fully-fledged landing pages. Landingi shines with its library of pre-designed templates tailored for different industries, allowing users to quickly set up landing pages without a steep learning curve. Though Landingi's ease of use is unmatched for beginners, it doesn't provide the same depth of customization options as Instapage. Marketers must weigh these factors to determine which platform aligns better with their creative goals and technical expertise.
Instapage: Customization and Conversion on Steroids
Instapage stands out with its exceptional customization features and robust conversion optimization tools. Unlike its competitors, it offers advanced A/B testing, heatmaps, and dynamic text replacement, which are essential for marketers focused on data-driven results. With a seamless editor that allows real-time previews, users can see changes instantly, fine-tuning their pages for maximum impact. Instapage also emphasizes creating relevant landing page experiences that foster brand trust and loyalty, key components in increasing conversion rates. By being more than just a landing page builder, Instapage empowers marketers to reduce costs and grow conversions like never before. The integration capabilities with other marketing tools such as CRM systems and email services further augment its utility, making it a comprehensive solution.
Speed and Performance: A Race to the Finish Line
In the digital landscape, speed is akin to the express lane at your favorite coffee shop; even a short wait can frustrate users and drive them away. Fast loading times can significantly affect user experience and conversion rates, making speed and performance crucial factors when choosing a landing page builder. A sluggish website might not only lose potential customers but also harm your brand's reputation. Let's take a closer look and see how each platform performs in this important area.
Instapage Advantages: Speed and Performance
- Optimized for fast loading times to improve user experience
- Built-in content delivery network (CDN) for reduced latency
- Streamlined code to ensure quick rendering on all devices
- Consistency in performance during peak traffic times
23FormBuilder Advantages: Speed and Performance
- Lightweight forms that load quickly
- Efficient handling of user data without slowdowns
- Integrates seamlessly with fast-loading CRM systems
Landingi Advantages: Speed and Performance
- Pre-optimized templates for quick setup and loading
- Utilizes caching to enhance page delivery speed
- Responsive design ensures quick adaptation on mobile devices
- User-friendly dashboard with light resources for fast operations
In conclusion, while all three platforms offer valuable speed and performance features, Instapage emerges as the best choice for marketers who prioritize quick load times and seamless experiences. Its optimization ensures not only user satisfaction but also improved conversion rates, solidifying its position at the forefront of landing page builders.
Usability and Learning Curve: Who's the Easiest to Navigate?
Navigating a landing page builder should feel like a walk in the park, not a trek through a jungle. Each platform has its own approach to usability, making it essential for users to find the one that caters best to their experience level. Instapage offers comprehensive tutorials and support to help new users quickly get up to speed, while providing advanced options for seasoned marketers. With a user-friendly dashboard, navigating through options feels intuitive and straightforward. On the flip side, 23FormBuilder's simplicity is its biggest asset; it's designed for users looking primarily for form building, and anyone can pick it up and get started without prior experience. Landingi also excels in this area, with drag-and-drop functionality that welcomes users of all skill levels. Despite their differences, each platform manages to remain accessible, making the transition to digital marketing smoother for all.
Support Systems: Who's Your Reliable Sidekick?
Like a loyal sidekick in a superhero story, customer support can make or break your experience with a landing page builder. Instapage offers 24/7 chat support, comprehensive knowledge bases, and onboarding assistance to ensure users have all the tools they need to succeed. However, 23FormBuilder has a more straightforward support system; while it offers email and chat support, it lacks the extensive resources that some other platforms provide. Landingi boasts a community forum where users can share tips and receive help, alongside traditional support channels. Each platform presents unique strengths in their support offerings, making it crucial for users to evaluate their needs and choose a builder that aligns with their requirements.
Pricing Perspectives: Finding Your Best Fit
Pricing is often a pivotal factor for many businesses choosing a landing page builder. Instapage operates on a subscription model that reflects its advanced features and capabilities, ensuring you're investing in a versatile tool. While it may be on the higher end of the spectrum, the value it brings in terms of lead generation and conversion optimization is hard to overlook. Conversely, 23FormBuilder offers competitive and straightforward pricing that caters to businesses primarily focused on form building and lead capture. Landingi tends to be the most budget-friendly of the three, providing a cost-effective solution for smaller businesses looking to get started quickly. Each platform has its pricing structure that reflects its core focus, so weighing your budget against the features will help you find the best fit for your marketing strategy.
In wrapping up our comparison, it's evident that each landing page builder brings unique strengths to the table. Whether you prioritize features, support, or flexible pricing, the right choice depends on your specific needs and goals. Instapage shines with its customization options and conversion-centric features, making it an ideal option for those looking to enhance their marketing efforts. We encourage you to explore each platform further, and for those interested in Instapage, consider signing up for a free trial or demo to experience its capabilities firsthand.
