How Crazy Egg vs. SurveyGizmo vs. Instapage stack up against each other
Compare Instapage with Crazy Egg and SurveyGizmo to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Instapage helps Evolve boost conversion rates across Facebook
The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.
Autopilot exceeds conversions goals with personalized landings
Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.
Vita escalate lead generation efforts and client engagement with Instapage
Vita is a full-spectrum professional brokerage firm in the employee benefits industry
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Crazy Egg vs. SurveyGizmo – Finding Your Perfect Match
Choosing a landing page builder can feel like selecting the right character in a video game. It’s essential to pick one that fits your style and boosts your success. Just like assembling a team of heroes, your choice can have a profound impact on your marketing strategy. Today, we're putting three popular contenders in the spotlight: Instapage, Crazy Egg, and SurveyGizmo. Each platform has its unique strengths and can help marketers craft effective landing page experiences. People often seek to maximize revenue with minimal investment, and landing page builders can be a game changer. The battle to reduce costs, nurture conversions, and deliver tailored experiences that foster brand trust is on. Which tool will be the ultimate ally in your marketing quest? Stick around as we compare these three tools to uncover which one rightly claims the title.
Meet the Competitors: Setting the Stage
In the digital marketing arena, Instapage, Crazy Egg, and SurveyGizmo are standout contenders. Instapage is known for its robust suite of features that cater to marketers looking to develop optimized landing pages swiftly. Its focus on reducing costs while increasing conversion rates makes it a favorite among professionals. Crazy Egg, on the other hand, excels in providing insights through heatmap technology, allowing marketers to understand visitor behavior on their landing pages. Lastly, SurveyGizmo stands tall as a platform that merges survey tools with landing pages, enabling businesses to gather customer feedback efficiently. Each platform offers valuable functionalities which present different approaches to enhancing a marketer’s toolkit. Whether you’re looking for customization, analytics, or data gathering tools, getting to know these competitors is essential to making an informed choice.
Round One: Feature Showdown
Template Selection and User Experience: A Key Differentiator
When considering landing page builders, the variety of templates and ease of use are paramount criteria. Crazy Egg provides a limited selection of templates but focuses heavily on analytic features that show where users are clicking. This is particularly useful for campaigns that need data-driven optimization, but may lack creative freedom for design. SurveyGizmo stands out with versatile survey templates, though it may feel more cluttered to users seeking straightforward landing page functionality. Meanwhile, Instapage shines in this aspect with an expansive library of professionally designed templates, catering to diverse industries and marketing needs. With drag-and-drop functionality, users can easily customize landing pages tailored to their specific goals. This ease of use not only saves time for marketers but also enhances creative freedom, ensuring that visuals align with brand identity. Instapage's emphasis on creating relevant experiences helps build trust and customer loyalty.
Instapage: Your Partner in Success through Customization
Instapage is designed not just as another tool, but as a vital partner for marketers seeking to optimize conversion rates. It empowers users with unmatched customization options, highlighting features like A/B testing, dynamic text replacement, and advanced analytics. These tools allow marketers to experiment with different designs and copy, ensuring that landing pages appeal to the target audience. The seamless integration with other marketing tools and platforms enhances the overall marketing strategy, making it easier to create tailored experiences for various user segments. With a focus on reducing costs while growing conversions, Instapage stands out in delivering relevant landing page experiences that help establish brand trust and customer loyalty. This versatility is crucial for businesses aiming to effectively reach their audience and achieve their marketing objectives.
Round Two: Speed and Performance – The User Experience Factor
Imagine entering a coffee shop where the line is painfully slow. The anticipation can quickly turn to annoyance, impacting your overall experience. Similarly, in the digital world, a slow-loading landing page can lead to lost visitors and diminished conversions. Speed is crucial in the realm of online marketing, affecting both user experience and SEO rankings. A fast landing page keeps users engaged, increasing the likelihood of conversions, while a sluggish one sends them packing. In this round, we assess how each platform performs regarding page speed and overall performance.
Instapage Advantages: The Speed Titans
- Optimized landing pages that load quickly due to streamlined coding.
- Reliable hosting solutions that minimize downtime and ensure smooth access.
- Built-in features that prioritize mobile responsiveness, enhancing performance on various devices.
- Comprehensive testing tools to ensure every page is functioning optimally before launch.
Crazy Egg Advantages: An Analytical Approach
- Focus on analytics that help identify where pages can improve performance.
- Heatmaps that reveal user behavior, informing speed optimization strategies.
- Integration capabilities that allow use of other tools for enhanced loading times.
SurveyGizmo Advantages: Data Driven but Slower
- Provides survey features that may slow down the loading time if not used wisely.
- Rich data insights which could help optimize other web assets, albeit with resource-intense loading.
- Incorporates customization for surveys that may extend loading times due to added elements.
In the speed and performance contest, Instapage takes the crown with its optimized pages that load quickly, creating a smoother user experience. While Crazy Egg provides valuable analytics for improvement, the overall focus is not on fast page performance. SurveyGizmo's rich features offer strong data insights but can potentially slow loading times. Ultimately, if speed and user engagement are paramount, Instapage proves to be the best choice.
Round Three: Usability and Learning Curve
Every marketer, regardless of their experience level, deserves a user-friendly environment to thrive. Each of these platforms prides itself on welcoming users aboard, but they bring different amounts of support and ease into the learning process. Crazy Egg offers a straightforward setup for those unaccustomed to analytics, though it requires time to extract maximum benefits from its features. SurveyGizmo, while comprehensive in features, can appear overwhelming for newcomers. However, once familiarized, it provides extensive functionality. Instapage stands out as the most approachable platform, combining intuitive interface design with readily available resources and tutorials. The drag-and-drop functionality makes customization a breeze, facilitating a swift learning curve for users of any skill level. Whether you’re just starting or honing your expertise, the clear user journey creates confidence and capability. Instapage's commitment to assisting marketers helps them realize their full potential.
Round Four: Support That Matters
Behind every great tool lies a support system that enhances the user experience. Each platform has its version of loyal sidekicks ready to assist users with inquiries. Crazy Egg offers chat and email support, helping users navigate challenges with expert advice ranging from technical issues to analytics interpretation. SurveyGizmo steps up with various resources, boasting a thriving community forum, thorough knowledge base articles, and email support. Yet, in terms of responsive assistance, Instapage exhibits a standout commitment. With a dedicated support team available through chat and email, along with webinars and extensive documentation, users have access to a wealth of support. This multitude of resources significantly enhances the customer experience, ensuring users can overcome hurdles and implement their strategies effectively.
Round Five: Pricing Plans Compared
Understanding the pricing structure of each platform helps forecast your marketing budget sustainably. Crazy Egg operates with a subscription model that offers tiered plans based on features and usage, catering to organizations of various sizes. Conversely, SurveyGizmo's pricing can seem daunting due to its feature-rich plans, which may not be ideal for smaller businesses looking for simplicity. In stark contrast, Instapage champions a clear pricing strategy that determines value based on usage without oversimplifying features. The room for customization alongside strategic pricing makes it friendly for budget-savvy marketers. The valuable freeing approach allows users to design pages necessary for specific marketing approaches without sacrificing quality. Ultimately, selecting the right platform comes down to assessing what your business values most: features, support, or pricing flexibility.
As we conclude this comprehensive comparison, each platform boasts unique advantages that cater to varying needs. While Crazy Egg and SurveyGizmo serve valuable functions, Instapage emerges as the ideal choice for marketers seeking to reduce costs, skyrocket conversions, and enhance the overall landing page experience. Whether you prioritize speed, usability, or robust support, Instapage’s features, pricing, and commitment to customer satisfaction provide an unmatched experience. For those curious to see what Instapage can do, consider exploring its free trial options or demos to embark on your journey toward building impactful landing pages.
