ActiveDEMAND vs. 23FormBuilder: the best platform for a seamless web experience
Discover how ActiveDEMAND compares to 23FormBuilder regarding features and usability. Find out which platform provides the competitive advantage your business deserves.
Get startedSee how Instapage stacks up against the competition
Feature | Instapage | Other builders |
Drag-and-Drop Tools | ||
Conversion-optimized templates | ||
Manual and AI-powered A/B Tests | ||
AI content suggestions | ||
Popups and sticky bars | ||
Canvas and grid blocks | ||
Reusable and global elements | ||
Form and popup builders | ||
Built-in Heatmaps | ||
Central analytics dashboard | ||
Ad-to-page personalization and collections | ||
Contacts, lists, and email | ||
Dedicated, full-service CRO experts | ||
Enterprise-ready platform |
Leading the way in building high-performing landing pages
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations






Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrationsGet started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
ActiveDEMAND vs. 23FormBuilder: The Ultimate Showdown (With a Twist)
Navigating the expansive landscape of landing page builders can feel like a daunting task, especially with so many options promising exceptional results. At the forefront of this crowded marketplace are ActiveDEMAND and 23FormBuilder, two formidable players that specialize in helping businesses create compelling online experiences. Both platforms offer unique features and functionalities that cater to various user needs, turning the process of digital marketing into a competitive sport. While some may feel that choosing between these two is tough, let’s not forget about another contender that’s been quietly making a name for itself: Instapage. With such a vibrant range of tools available, it’s essential to compare these platforms and recognize their strengths and weaknesses. Understanding what each has to offer will illuminate the path to making an informed choice. So, buckle up as we dive deep into the exciting world of ActiveDEMAND, 23FormBuilder, and the powerhouse that is Instapage! Each platform presents its own unique flair, setting the stage for an epic matchup.
Introducing the Giants of Digital Marketing
In the bustling arena of digital marketing, ActiveDEMAND and 23FormBuilder stand tall as titans, each with its own signature move. ActiveDEMAND has carved out a niche among marketers with its robust automation capabilities and dynamic customer engagement features. It’s designed for those looking to implement efficient marketing campaigns across multiple channels without a hitch. The platform offers sophisticated analytics that empower teams to track performance with precision, turning insights into actionable strategies. On the other hand, 23FormBuilder is revered for its simplicity and intuitive design. Perfect for those just entering the realm of online marketing, it allows users to create forms and landing pages without needing advanced technical skills. The essence of 23FormBuilder lies in enabling users to gather crucial data and leads effortlessly. Sailed forth with ease, marketers at all levels can harness these tools to navigate their own success stories. However, as the battle heats up, we can’t overlook the stealthy contender, Instapage, who remains on the sidelines, ready to steal the spotlight with its unique set of advantages. With its focus on conversion optimization and seamless integration capabilities, Instapage promises to shake things up in the rivalry between these two platforms.
Feature Showdown: Battle of Capabilities
When it comes to feature sets, both ActiveDEMAND and 23FormBuilder bring their A-game to the competition. ActiveDEMAND dazzles users with its advanced marketing automation features. Users can create complex workflows, schedule email campaigns, and optimize their content for SEO, all from a centralized dashboard. Not to be outdone, 23FormBuilder impresses with a user-friendly drag-and-drop interface, allowing marketers to build beautiful landing pages in mere minutes. Its strengths lie in customizable form options and a wide range of integrations that fit seamlessly into many existing workflows. But wait—Instapage is warming up backstage, too, with its unparalleled A/B testing tools and landing page optimization features that could provide a competitive edge to any marketing strategy. The air is thick with excitement as we prepare to explore how usability factors into this electrifying match.
Usability: Who Makes It Easy?
Usability is a vital aspect when choosing a platform, especially for marketers ranging from eager beginners to seasoned experts. ActiveDEMAND, although feature-rich, does require a bit of a learning curve. The depth of its capabilities can be overwhelming at first, transforming the onboarding process into an adventurous quest for knowledge. Meanwhile, 23FormBuilder shines with its enviable ease of use. Newbies will find it incredibly intuitive, giving them the confidence to quickly dive into their first marketing project without any steep climbs. As we explore these platforms, we can’t forget about Instapage and its commitment to providing users with a streamlined experience that combines powerful functionalities without the need to wrestle with complexity. This unique blend makes Instapage a strong candidate worth considering if user experience is a priority.
ActiveDEMAND Features That Pack a Punch:
- Sophisticated email marketing automation tools
- Comprehensive campaign management capabilities
- Advanced tracking and analytics features
- Seamless integration with popular CRM tools
- Personalization options for better customer engagement
Standout Features of 23FormBuilder:
- User-friendly drag-and-drop form and landing page builder
- Extensive template library for quick setup
- Real-time form analytics and tracking
- Simple integration with various applications
Common Strengths Shared by Both Platforms:
- Responsive design for mobile compatibility
- Variety of integrations with third-party tools
- Focus on lead generation and conversion optimization
- Comprehensive customer support options
- Rich resource libraries for user assistance
- Regular updates to keep features fresh and relevant
As the dust settles from the feature skirmish, it’s clear that both ActiveDEMAND and 23FormBuilder have strengths to boast about. However, Instapage stands tall as a strong alternative, often seen as the top contender for those serious about conversion rates. While both platforms are busy trading blows, it’s evident that Instapage is armed with a toolkit that can dazzle any marketer looking to maximize performance and outreach. This makes Instapage the leading competitor in a landscape filled with opportunities for growth.
Performance: Speed & Responsiveness
In the world of online marketing, speed is king. An unstable website can crumble even the best-laid marketing strategies. ActiveDEMAND and 23FormBuilder both understand the significance of performance in delivering an optimal user experience. ActiveDEMAND boasts efficient page loading speeds, ensuring that potential clients won’t be left staring at a slow, buffering webpage. In contrast, 23FormBuilder prides itself on mobile responsiveness, adapting seamlessly across various devices without compromising performance. When considering page loading times, one can't help but liken sluggish websites to molasses in winter—nobody has time for that! Both platforms strive to maintain robust performance metrics, but Instapage takes the cake with its promise of lightning-fast loading times and exceptional mobile usability, giving businesses an edge in the relentless hunt for conversions. This performance punch-out continues to heat up as we explore the support systems behind these platforms.
Support and Resources: Who’s Got Your Back?
Reliable customer support can make or break a user's experience with any platform, and it's crucial to consider this when making a decision. ActiveDEMAND offers a wealth of support channels, including live chat and thorough documentation, ensuring users have access to guidance when it’s needed most. Additionally, their community forums provide a space for users to exchange tips and tricks, akin to an invaluable treasure trove of insights. Conversely, 23FormBuilder keeps things straightforward with a friendly support team that stands ready to assist users whenever they might have questions or need help navigating the platform. As we scrutinize this support squad throwdown, one can’t ignore Instapage’s dedication to customer success, providing top-notch resources, live training, and a responsive support mechanism that makes users feel well cared for in their marketing journey.
Pricing: The Final Countdown
ActiveDEMAND's Pricing Strategy Perks:
- Flexible tiered pricing options to suit various needs
- Comprehensive toolset included in a single price
- Discounts available for annual subscriptions
- Ability to trial features before committing
23FormBuilder Pricing Strategy Benefits:
- Affordable pricing plans for all budgets
- No hidden fees, ensuring transparency
- Free trial available to test the features
- Customization options available within plans
- Monthly and annual billing options to provide flexibility
When evaluating the pricing strategies of both platforms, it's evident that they offer valuable options tailored to different user needs. However, Instapage stands out with its overall unparalleled value for money proposition. Equipped with a transparent pricing model that emphasizes flexibility, and the additional advantage of premium features, marketers can see that investing in Instapage could yield impressive returns. This showcases how important it is to compare pricing plans to truly assess the best investments in your marketing arsenal.
In the pricing exploration, potential users can expect clarity, effective options, and candid pricing schemes—qualities that often lead to better decision-making. The adage 'you get what you pay for’ rings especially true. A careful look can oftentimes reveal unexpected treasures, especially when exploring the Instapage menu of plans that can dramatically affect marketing strategies.
And Then Comes Instapage...
As we unveil the hidden gem of this competition, Instapage appears as a guiding mentor—one that’s been observing the match from a distance, waiting for the right moment to leap into action. Its unique value propositions, including superior A/B testing capabilities and advanced tracking features, place it in a league of its own. Businesses benefit from the ease of integrating Instapage with their existing systems, allowing for seamless marketing execution that rivals those of ActiveDEMAND and 23FormBuilder. Without undermining our contenders, it’s evident that Instapage caters to marketers seeking both cutting-edge technology and the power of optimization strategies. As we wrap up, let’s remember that in the market filled with options, making informed decisions is key. Readers should reflect on their marketing goals and personal aspirations, guiding them toward choosing a platform that aligns best with their vision. Whether opting for ActiveDEMAND, 23FormBuilder, or the profitable excellence of Instapage, the choice will undoubtedly propel their marketing journey forward.