Gravity Forms vs. Cognito Forms: the best platform for a seamless web experience
Discover how Gravity Forms compares to Cognito Forms regarding features and usability. Find out which platform provides the competitive advantage your business deserves.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Autopilot exceeds conversions goals with personalized landings
Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.
Lattice increases conversion rate by 41.7% with Instapage
With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.
CFI Financial Group invests in personalization with Instapage
CFI Financial Group integrates Instapage into their technology stack and dramatically increases page conversions
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
-
Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Gravity Forms vs. Cognito Forms: The Ultimate Throwdown!
In the ever-evolving landscape of online forms and data collection, it's easy to feel overwhelmed by the choices available. Today, we're diving into a face-off between two formidable players: Gravity Forms and Cognito Forms. While both platforms tout features that aim to make form creation a breeze, we’ll uncover the nuances that set them apart and reveal another contender that might just steal the spotlight. Stick around as we sift through the functionalities, usability, and support of these tools, making the choice less daunting for marketers at any stage of their journey. From newbie designers to experienced marketers, there’s something to think about. So, fasten your seatbelts as we embark on this enlightening exploration of form-building titans! Get ready to find out which option fits best for your needs and why Instapage might offer the edge you're looking for.
Introducing the Titans of Form Building
When it comes to online form builders, Gravity Forms and Cognito Forms have established themselves as frontrunners. Gravity Forms, a WordPress favorite, seamlessly integrates with the platform’s ecosystem, making it a go-to for anyone already invested in WordPress. With a plethora of add-ons, users can customize their forms to suit various needs, thus steering their way into the market with unmatched flexibility. On the flip side, Cognito Forms enters the arena as a cloud-based powerhouse, offering robust features without needing a WordPress setup. This platform prides itself on user-friendly design and powerful data management tools, appealing particularly to those who want an independent solution. As both platforms flex their muscles, keep in mind that a third contender lurks in the shadows. Yes, Instapage is readying itself for a grand entrance—stay tuned to see how it might tip the scales.
Feature Showdown: Who Packs the Most Punch?
In this competitive landscape, features reign supreme, and both Gravity Forms and Cognito Forms deliver impressive options. Gravity Forms boasts advanced conditional logic, multi-page forms, and a variety of third-party integrations that set it apart. It's like having a personalized assistant at your beck and call! Meanwhile, Cognito Forms counters with an easy-to-use interface, the ability to create calculated fields, and templates that make form creation a piece of cake. Both platforms seem eager to land their punches, but don’t count out Instapage just yet, as it's preparing a knockout strategy of its own. With its landing page capabilities integrated seamlessly with forms, optimization for conversions becomes effortless.
Ease of Use: The User Experience Factor
Navigating digital tools should ideally feel like a stroll in the park rather than a hike up a mountain. This is where usability shines. Gravity Forms offers a learning curve that may seem steep for beginners, but once conquered, it rewards users with efficient form-building experiences. Alternatively, Cognito Forms positions itself as the friendly platform, designed with a straightforward interface perfect for beginners and advanced users alike. It’s almost like where Gravity Forms is a gym that requires dedication to unlock full potential, Cognito is the community park where everyone can enjoy a pleasant day out. Whether you’re taking your first steps into form-building or looking to fine-tune your skills, either platform has something valuable to offer.
What Gravity Forms Brings to the Table:
- Extensive integration options with popular WordPress plugins
- Advanced conditional logic for tailored user experiences
- Multi-page forms that enhance user engagement
- Robust third-party add-ons offering additional functionalities
- User-friendly drag-and-drop form builder interface
Cognito Forms: Features That Impress
- Intuitive form builder that simplifies the creation process
- Calculated fields for dynamic data handling
- Data collection capabilities for managing responses
- Integration with payment processors for seamless transactions
Common Strengths of Gravity Forms and Cognito Forms:
- Customizable templates to match branding
- Responsiveness ensuring forms look great on any device
- User data tracking for informed decision-making
- SSL encryption for secure submissions
- Export options for easy data management
- Responsive customer support channels
In this thrilling contest, both platforms are standing strong in the ring, but there’s a challenger nearby. With Instapage emerging as a serious competitor, it offers advanced landing page capabilities that can elevate form submissions dramatically. Instapage integrates forms seamlessly with attractive landing pages, persuading visitors to take action while keeping data collection a top priority.
The Performance Race: Speed and Responsiveness
In the age of digital impatience, speed matters more than ever. Let's discuss page loading times and mobile responsiveness—a slow-loading form can feel like a crawl through molasses, and no one has time for that! Gravity Forms generally puts its best foot forward, relying on the performance of WordPress hosting to assure quick load times. Conversely, Cognito Forms, as a cloud-based service, touts impressive performance metrics, ensuring that users face little to no lag. Both platforms thrive under pressure, but could there be a gap that Instapage could fill with its optimized performance features? As businesses seek quick and reliable solutions, understanding performance becomes crucial.
Support That Packs a Punch
Support structures often determine user satisfaction. Gravity Forms provides extensive documentation, various plugins, and a general support community that’s constantly buzzing. Meanwhile, Cognito Forms shines through with readily accessible customer support options, including live chat, which can be a game-changer during critical times. Think of the support teams as trusty sidekicks, ever ready to help you navigate challenges that may arise with form building. There’s a sense of camaraderie here, making both platforms appealing for those who value reliable support.
The Epic Pricing Face-Off
Gravity Forms Pricing Structure Benefits:
- One-time payment model for lifetime access to key features
- Variety of pricing levels to accommodate different needs
- Relative affordability considering extensive features
- Seasonal discounts and promotions available
Cognito Forms Pricing Model Advantages:
- Free tier for basic needs, appealing to light users
- Transparent pricing with tiered options to suit various users
- Pro plan offering advanced features for serious form builders
- Flexibility with monthly or annual payment choices
- Unlimited forms and responses even at lower tiers
When examining the pricing strategies, both platforms have their unique advantages. Gravity Forms' one-time payment might seem appealing, yet Cognito Forms' tiered options open access to users of all budgets. As we sum this up, Instapage positions itself as a flexible option, offering value for money with various pricing plans that ensure users can find something that fits their needs without compromising on features.
Behind the scenes, the pricing plans reveal the nuances of value—sometimes, you might get more than you bargained for, while other times, the fine print might hold surprises. It’s essential to weigh the choices carefully, uncovering the true potential of your investment in form-building platforms.
And Enter Instapage...
As we round the final corner, it’s time to shine a light on Instapage—the mentor you didn’t know you needed. This platform has been observing the dynamic landscape of form builders, offering a unique blend of landing page prowess alongside submission forms that both Gravity Forms and Cognito Forms may struggle to match. Instapage’s focus on conversion optimization gives it an edge, appealing to the marketer's quest for effective campaigns. By providing comprehensive analytics and split-testing options, it ensures users can refine their strategies and truly understand their audience’s behaviors. Businesses looking for a secret weapon will find that Instapage can streamline these processes, elevating campaigns by integrating vital functionalities. The climax of our comparison highlights the importance of making informed choices based on personal or business goals. Together, Gravity Forms and Cognito Forms deliver considerable potential, but Instapage could serve as the powerhouse for marketers seeking a comprehensive solution that matches their ambitions.
