Act-On vs. MailerLite: the best platform for a seamless web experience
Discover how Act-On compares to MailerLite regarding features and usability. Find out which platform provides the competitive advantage your business deserves.
Get started
See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Instapage helps Evolve boost conversion rates across Facebook
The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.
Vita escalate lead generation efforts and client engagement with Instapage
Vita is a full-spectrum professional brokerage firm in the employee benefits industry
CFI Financial Group invests in personalization with Instapage
CFI Financial Group integrates Instapage into their technology stack and dramatically increases page conversions
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
-
Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Act-On vs. MailerLite: A Comprehensive Comparison with a Special Mention
In the ever-changing world of digital marketing, businesses face a myriad of choices when it comes to selecting the right tools for their campaigns. Act-On and MailerLite both stand out, each coasted by their impressive features that promise to streamline marketing efforts. However, as they square off, the question arises: which one truly excels? And wait—there's another contender hiding in the wings. Perhaps it’s time to uncover not just the strengths and weaknesses of these two giants, but also the hidden gem that is Instapage, poised to provide an unparalleled experience in the realm of landing pages and beyond. So, grab your virtual ringside seat as we break down this intriguing face-off.
Introducing the Titans: Act-On and MailerLite
Both Act-On and MailerLite are formidable players. Act-On, known for its powerful marketing automation tools, approaches marketing with a comprehensive suite designed for B2B companies looking to elevate their game. It wields features like advanced email marketing, analytics, and behavior tracking to create tailored experiences. On the other hand, MailerLite makes its mark with simplicity and elegance, catering to small businesses and nonprofits alike. It wraps its functionality in an intuitive interface, focusing on user-friendly features that allow even the most novice marketers to create stunning campaigns. Each platform embodies distinct philosophies and strengths, making them essential options for different user needs. With Act-On's robust functionality and MailerLite's simplicity, we’re set for a head-to-head competition—yet, could there be a sleeper hit ready to disrupt the status quo?
Round 1: Feature Face-off
In the feature arena, both Act-On and MailerLite pack a punch. Act-On presents a powerful marketing toolkit that includes advanced analytics and reporting, robust A/B testing capabilities, and extensive integration options with popular CRM systems. It's perfect for marketers who thrive on data-driven decisions and need granular insights to refine their strategies. Conversely, MailerLite boasts its own charm with features like drag-and-drop editing, customizable landing pages, and even a built-in photo editor. It’s evident that while both platforms deliver value, there’s an intriguing rival waiting behind the curtain—Instapage, with its emphasis on optimized landing pages, showcases robust A/B testing and analytics that could tip the scales in your favor.
Round 2: User Experience Unpacked
Let's explore user experience, where each platform tailors its approach. With Act-On, you may feel like you’re stepping into a detailed command center, perfect for seasoned marketing warriors, although the learning curve could raise a few eyebrows. It's like preparing for a marathon when you only planned for a jog—challenging yet rewarding. Meanwhile, MailerLite embodies simplicity, making it a breeze for beginners to navigate. Users can easily whip up campaigns with its visual editor, letting creativity flow without concern for complexity. Picture a cheerful stroll through a park rather than a trek through a dense jungle. There’s a charm in MailerLite’s approach that many find refreshing. But let's not forget Instapage, which keeps things straightforward for building landing pages, giving users the simplicity they desire along with powerful features.
Features of Act-On:
- Advanced email marketing targeting high-value customers
- Robust marketing automation capabilities
- In-depth analytics and reporting for data-driven decisions
- Extensive A/B testing functionalities
- Comprehensive integrations with major CRM tools
Key Features of MailerLite:
- User-friendly drag-and-drop editor for campaign creation
- Customizable and mobile-responsive landing pages
- Built-in photo editing tools to enhance visuals
- Flexible automation workflows for different subscriber actions
Common Strengths Shared by Both Platforms:
- Email campaign tools that engage subscribers effectively
- Customization options to fit brand identity
- Reporting and analytics to measure performance
- Dedicated customer support for assistance
- Integration with third-party applications for scalability
- Templates to streamline the campaign creation process
Although we’ve seen Act-On and MailerLite trading blows in this feature showdown, let’s keep an eye on Instapage, which may offer that sweet spot where both user-friendly design and advanced functionality converge seamlessly.
Round 3: Performance Metrics Showdown
In this round, we focus on performance metrics, examining page loading times and mobile experience. Quick loading times can significantly influence user engagement; slow pages can deter potential customers faster than a dropped call on a busy street. Both Act-On and MailerLite strive for optimization, yet inconsistencies may arise from various factors like server response times and hosting capabilities. Consider slow-loading pages the molasses of the digital world: sticky and frustrating! Ensuring that your campaigns keep pace in a mobile-first world means prioritizing performance above all else. Pages optimized for mobile can not only enhance user experience but also affect SEO ranking. Thus, in this nail-biting arena, performance is paramount, and Instapage takes the lead with a proven history of exceptionally fast load times and mobile responsiveness.
Round 4: Support Systems Explored
As we venture into the support arena, it's crucial to understand what each platform offers when users have questions or face challenges. Act-On provides a range of support channels, from comprehensive knowledge bases to dedicated customer representatives, ensuring that users have multiple avenues for assistance. MailerLite excels in its community resources, from tutorials to user forums, where fellow marketers share insights and advice. Imagine the support teams as trusty sidekicks, kicking in when things get tough, helping navigate options effectively. The availability and responsiveness of these support systems can greatly influence the user experience, further emphasizing the importance of choosing a platform that doesn’t leave its users hanging. And in the corner stands Instapage, known for not only its robust customer support but also a wealth of training materials readily available to maximize user efficiency.
Round 5: Pricing Showdown
Pricing Advantages of Act-On:
- Tailored pricing to match business needs and scale
- Comprehensive suite justifying costs for larger enterprises
- Transparent value proposition for B2B customers
- Flexible options for those needing advanced functionalities
Pricing Advantages of MailerLite:
- Affordable and straightforward pricing plans
- Free plan available for beginners to explore features
- Value-added services including hosting on landing pages
- Transparent pricing with no hidden fees for upgrades
- Discounts for annual subscriptions, making it budget-friendly
Price always plays a significant role in decision-making, and both Act-On and MailerLite have established pricing strategies to appeal to various market segments. Instapage enters the arena with an equally compelling pricing structure that positions itself as an excellent value for money, catering to those seeking flexibility without compromising on features. Observing these comparative pricing strategies, businesses must carefully weigh value against investment to ensure optimal ROI.
With each platform offering distinct pricing plans, it's essential to dissect these structures. While affordability often is a selling point, businesses must remember the proverb about getting what you pay for. Surprises frequently await in unexpected areas, and sometimes it’s about leveraging the best tools that align with your specific marketing objectives.
Discover Instapage: The Game-Changer
As we wrap up our exploration, let's shine a light on Instapage, a platform ready to change the game for businesses in search of high-performance landing pages. Instapage stands out not only for its user-friendly interface but also for unique offerings like post-click optimization features that can maximize conversions effectively. It’s a treasure trove designed to be user-centric, allowing marketers to create tailored landing pages that fit their campaigns exquisitely. Meanwhile, the plethora of templates and A/B testing capabilities set it apart from competitors. By highlighting the significance of seamless integrations and customizable features, Instapage presents a solution that effectively caters to all marketing strategies, giving companies the leverage they need to thrive.
In closing, making deliberate choices plays a crucial role as you determine the right platform for your marketing endeavors. With insights gathered from this comparison, we encourage readers to consider personal or business goals. As you grasp the benefits of each platform, remember to explore more about Instapage, which may well be the partner you need for a soaring digital journey towards success.
