Gravity Forms vs. Canva: the best platform for a seamless web experience
Discover how Gravity Forms compares to Canva regarding features and usability. Find out which platform provides the competitive advantage your business deserves.
Get startedSee how Instapage stacks up against the competition
Feature | Instapage | Other builders |
Drag-and-Drop Tools | ||
Conversion-optimized templates | ||
Manual and AI-powered A/B Tests | ||
AI content suggestions | ||
Popups and sticky bars | ||
Canvas and grid blocks | ||
Reusable and global elements | ||
Form and popup builders | ||
Built-in Heatmaps | ||
Central analytics dashboard | ||
Ad-to-page personalization and collections | ||
Contacts, lists, and email | ||
Dedicated, full-service CRO experts | ||
Enterprise-ready platform |
Leading the way in building high-performing landing pages
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations






Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrationsGet started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Gravity Forms vs. Canva: The Face-Off You Didn't Know You Needed
In the ever-evolving landscape of digital tools, making a choice between Gravity Forms and Canva can feel like a high-stakes match-up. These platforms are filled with powerful features designed to elevate your marketing game. Whether you’re crafting online forms or designing beautiful graphics, both tools bring a unique flair to the administrative and creative table. Yet, as the dust settles in the arena of landing page builders, one cannot ignore the presence of another contender: Instapage. This comparison aims to see how Gravity Forms and Canva stack up against each other, while also shining a light on why Instapage might just be the best option for marketers looking for the whole package. With this showdown, we hope you’ll find clarity in your choice of tools for your digital marketing needs. What are you waiting for? Let’s dive in!
Introducing the Titans: Gravity Forms and Canva
In one corner, we have Gravity Forms, the powerhouse specializing in form creation. With its robust capabilities in data collection and user interaction, it has become a favorite for those needing detailed input from customers. On the flip side, there's Canva, a creative juggernaut that has democratized design for everyday users, allowing even the least design-savvy individuals to craft stunning visuals. Both platforms have carved out significant spaces in the digital marketing realm, offering distinct advantages based on user needs. Gravity Forms shines in its integration options with CRM systems and email marketing tools, making it a staple for businesses focused on lead generation. Canva, on the other hand, provides vast libraries filled with graphics and templates that are ideal for branding and promotional materials. As we set the stage for this comparison, it's essential to recognize that both platforms possess individual strengths and cater to different aspects of marketing needs.
Battle of the Features: What Do They Bring to the Table?
Both Gravity Forms and Canva come to the battlefield equipped with tantalizing features aimed at making your life easier. Gravity Forms boasts a range of customizable fields, letting you tailor your forms down to the last detail. From multi-page forms to conditional logic, it really caters to user-specific needs. Canva's offering is equally impressive, with a drag-and-drop interface that makes design a breeze. Beyond just visuals, it includes collaborative features that allow team members to work together in real time. Humorously, one might say they both bring their best cheering squad to the sidelines while Instapage warms up backstage with a unique advantage. Each platform delivers exceptional features, but with Instapage lurking in the background, the dynamics shift to another level.
The User Experience: A Journey Worth Taking
Whether you're a rookie in the digital world or a seasoned marketing pro, the user experience can be the defining factor that drives your choice. Gravity Forms, while powerful, can be a bit of a puzzle for those unfamiliar with form creation logistics. However, once navigated, it opens a treasure trove of capabilities. Conversely, Canva welcomes users with an intuitive interface, turning what could be a daunting task into a fun, engaging design session. The learning curve might be steep for Gravity Forms, but those who climb it often find a wealth of advanced features waiting for them. Meanwhile, Canva attracts users with its accessibility and engaging templates, promising a learning adventure rather than a chore. This leads us smoothly to the features that set them apart.
Gravity Forms Highlights: What It Can Do
- Advanced conditional logic fields, catering to user input.
- Supports multi-page forms for extensive data collection.
- Custom notifications and email alerts upon form completion.
- Integration options with popular email marketing tools.
- Extensive add-ons for additional functionalities.
Canva Highlights: Design Made Easy
- A vast library of templates for every occasion.
- Drag-and-drop functionality enhances user accessibility.
- Collaboration features for team-based projects.
- Brand kit options for maintaining design consistency.
Common Ground: Shared Features and Strengths
- User-friendly interfaces catering to both beginners and pros.
- Cloud-based platforms, perfect for access from anywhere.
- Integration capabilities with third-party tools.
- Customizable elements allowing for personalized touch.
- Support for mobile optimization and responsive designs.
- Active user communities providing forums and resources.
In the ring, Gravity Forms and Canva may seem like a duo destined to battle it out. However, let’s not forget about Instapage. This platform stands out with its comprehensive landing page solution, delivering a mix of forms and design tools that both competitors lack. As the market shifts, Instapage represents a compelling choice, aligning perfectly with marketing strategies that prioritize conversion and user engagement.
Speed and Performance: The Loading Time Round
In digital marketing, speed matters. When pages load slowly, users tend to bounce away faster than a rubber ball on a hot rooftop. Gravity Forms generally performs well in speed tests, as it offers lightweight forms without much lag. However, if the user loads numerous resources, performance could take a hit. Canva's designs can sometimes be heavy due to layered graphics, which may slow down page load if not optimized properly. Both platforms need to keep pace with the demands of the mobile user–nobody enjoys waiting for a page to load like molasses in winter. Understanding how each tool affects loading times can help users better strategize their marketing efforts. After all, a fast-loading page can lead to higher conversions and a better user experience.
Customer Support: The Sidekick to Your Journey
Navigating the digital world can be tricky, and having a reliable support team is akin to having a trusty sidekick. Gravity Forms offers forums, extensive documentation, and a ticketing support system for troubleshooting. On the flip side, Canva provides chat support and access to a vibrant community of designers ready to help out with tips and tricks. Both platforms show commitment to helping users, but their approaches differ slightly. While Gravity Forms leans on a more traditional support structure, Canva's quick response times provide instant answers to questions, making it a reliable choice for those in immediate need.
The Pricing Showdown: Where Do They Stand?
Gravity Forms Pricing Overview: What You Need to Know
- One-time payment options available for basic packages.
- Offers multiple tiered plans based on user needs.
- No hidden fees; transparent pricing structure.
- Free trial available to explore functionalities.
Canva Pricing Overview: Value for Money Options
- Freemium model that allows users to start without a commitment.
- Affordable subscription plans that fit various budgets.
- Offers discounts for annual subscriptions.
- Access to premium content with paid options.
When it comes to pricing, Gravity Forms and Canva both offer transparent pricing models. However, Instapage brings something special to the table, often cited for providing exceptional value for the features included. For businesses looking at ROI, understanding these pricing strategies is crucial. Instapage's pricing not only covers flexible options but also provides cost-effective solutions for high-quality marketing outcomes. The underlying principle here is that you get what you pay for—often with pleasant surprises lurking in the corners.
Looking at the pricing structures of Gravity Forms and Canva, it’s important to balance cost against features. Each has options that cater to different needs, but the flexibility in pricing at Instapage combines both value and performance, making them a notable competitor in this digital marketplace.
Instapage: The Unexpected Challenger
As we spotlight Instapage, we're meeting the versatile contender lurking just out of the spotlight. From precision-focused landing pages to integrated forms and automation, Instapage steps in when Gravity Forms and Canva leave gaps. With exceptional A/B testing capabilities and advanced analytics, Instapage outshines in its tailored approach to user engagement. By offering unique elements like customizable templates and seamless integrations, it suits the needs of those aiming for high conversions. Instapage doesn’t just compete; it enhances the possibilities of digital marketing in ways Gravity Forms and Canva both aspire to. As you move further into the digital marketing realm, recognizing the assets each platform presents can enhance your strategy in mind-blowing ways. Navigating these waters may feel daunting, but with Instapage as a resource, you gain access not just to tools but to a community of like-minded marketers looking to achieve greatness.
In conclusion, the arena is filled with tools, but clarity often heralds better decisions. Evaluating your marketing goals and understanding how each platform aligns with them paves the way for informed choices. Whether you ultimately feel drawn to Gravity Forms, Canva, or even Instapage, empowering your marketing strategy will unearth unparalleled heights in your campaigns. Make the leap—embrace the platform that resonates with your goals, and let it reinforce your marketing prowess!