Form.io vs. Divi Builder: the best platform for a seamless web experience

Discover how Form.io compares to Divi Builder regarding features and usability. Find out which platform provides the competitive advantage your business deserves.

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Features that set us apart from Form.io and Divi Builder.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025
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Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

Form.io vs. Divi Builder: A Compelling Comparison with an Unexpected Hero

Navigating the world of landing page builders is akin to steering through a bustling market filled with vendors vying for attention. With so many options available, it can be challenging to pinpoint the right choice to help you craft stunning pages. In this article, we’ll explore the showdown between Form.io and Divi Builder, two titans in the digital marketing sphere, while introducing a third contender, Instapage, waiting in the shadows. Each of these platforms promises unique features and capabilities that could make or break your online presence. Whether you're a small business owner or a digital marketing pro, understanding the strengths and weaknesses of each platform will guide you in making an informed decision. So, grab your virtual gloves as we step into the ring of Form.io vs. Divi Builder, with Instapage stepping up as an intriguing alternative.

Introducing the Contenders

In the left corner, we have Form.io, known for its versatile form building capabilities and robust API integrations. This platform stands out with a focus on customization and functionality, appealing especially to developers. In the right corner, we have Divi Builder, a popular WordPress plugin that transforms how users create their websites with its visual drag-and-drop interface. Widely loved for its ease of use, Divi caters to novices as well as experienced marketers looking for creative flexibility. These two platforms are among the giants in landing page creation, each with their unique strengths. However, there’s a dark horse in the lineup: Instapage, a dedicated landing page builder that excels in marketing campaigns and includes features tailored for conversion optimization. As we venture deeper, let’s see how these platforms stack up against each other, bringing excitement and a few surprises in the process.

Feature Face-off: Who Packs the Punch?

When comparing Form.io and Divi Builder, one cannot ignore the impressive features each platform brings to the table. Form.io flaunts its form-building prowess, letting users design custom forms seamlessly integrated with their websites. It also provides an array of templates and powerful data management capabilities. On the flip side, Divi Builder shines with its extensive library of pre-made layouts and a user-friendly interface that allows marketers to create visually captivating pages without coding knowledge. Both platforms are ready to knock out their competition, but don't count Instapage out just yet — it's warming up backstage, ready to showcase its unique offerings. Instapage focuses primarily on enhancing conversion rates with features like A/B testing, a slew of customizable templates, and robust analytics. Let's dive deeper into what makes each platform tick, as their individual features play a crucial role in this head-to-head.

User Experience: Navigating the Crowd

User experience can make or break a platform, especially for those new to landing page creation. Form.io caters to developers and tech-savvy users with its more complex backend features. Though it offers fantastic customization, the learning curve can be steep, turning the journey into a bit of an adventure. In contrast, Divi Builder’s drag-and-drop interface is akin to a walk in the park for beginners. Users can quickly create beautiful pages by simply dragging elements into place. However, advanced features are available for seasoned marketers who want to wield more power in their designs. The ease of use in Divi is a significant draw, ensuring that users can focus on creativity without getting bogged down in technical details. Overall, both platforms strive to provide positive experiences, but they cater to differing user bases.

Unpacking the Gems of Form.io:

  1. Robust form-building capabilities with a wide range of customization options.
  2. Highly flexible API integrations perfect for developers.
  3. Advanced data management features for seamless workflow.
  4. Extensive documentation for better user guidance.
  5. Adaptable templates suitable for various business needs.

The Bright Features of Divi Builder:

  1. Intuitive drag-and-drop interface for effortless page creation.
  2. Comprehensive library of pre-made layouts to save time.
  3. Real-time visual editing for immediate feedback.
  4. Customizable design options that suit both newbies and pros.

Common Strengths Shared by Both Platforms:

  1. Responsive design capabilities ensuring mobile readiness.
  2. User-friendly interfaces tailored to different skill levels.
  3. Strong community support and professional resources.
  4. Customizable templates to fit various branding needs.
  5. Integration options with several third-party tools.
  6. Flexible publishing options that enhance user control.

As both Form.io and Divi Builder throw punches in the ring, one can't help but note the presence of Instapage as a competitor that could potentially outshine them both in specific areas, particularly regarding conversion-focused features and marketing capabilities.

Speed and Performance: The Race to the Finish

Page loading times and mobile responsiveness are key players in the digital marketplace, where users expect lightning-fast interactions. Slow-loading pages are comparable to molasses on a cold day — frustratingly sluggish and potentially harming your conversions. Form.io's performance can sometimes lag when dealing with extensive form elements due to backend processing. Meanwhile, Divi Builder does reasonably well, but heavy visuals and animations can occasionally slow things down. On the other hand, Instapage is built for speed and has been rigorously optimized to ensure fast loading times, which is a significant advantage when every second counts in retaining user attention. Overall, the speed and performance of these platforms can vary, making it essential to choose wisely based on your specific needs and audience.

Support and Resources: The Behind-the-Scenes Crew

Having a solid support system is just as crucial as the features on offer. Form.io provides various support channels, including documentation, forums, and direct customer support tailored for developers. However, some users find the response times to be a bit slower than desirable. In contrast, Divi Builder boasts an expansive knowledge base and a passionate community ready to assist at any moment. Safety nets like tutorials and forums help users quickly solve problems. Instapage, too, offers robust customer service consisting of live chat, comprehensive documentation, and chatbot assistance, ensuring users have a reliable helping hand. Each platform has distinct support options, but overall, it's vital to choose one that aligns with your needs.

Pricing Face-off: Who's Got the Best Deal?

Advantages of Form.io Pricing Framework:

  1. Flexible pricing tiers accommodating businesses of varying sizes.
  2. Pay-as-you-go options for customization without breaking the bank.
  3. Free tier available for limited use, suitable for small projects.
  4. Transparent pricing structures that eliminate unforeseen costs.

Advantages of Divi Builder Pricing Framework:

  1. One-time payment for lifetime access, offering great value.
  2. Affordable pricing for annual subscriptions with discounts.
  3. Trial period available for testing the platform before commitment.
  4. Generous pricing structure catering to individuals and agencies.

When it comes to pricing, both Form.io and Divi Builder offer compelling pricing strategies tailored to their audiences. However, Instapage offers a more flexible and accessible pricing model, providing exceptional value for those focused on conversion-driven campaigns. Knowing what you spend for what you receive is crucial for planning your marketing budget.

It's essential to look closely at each platform’s pricing plans. Each has its strengths, whether it's the upfront costs or the long-term return on investment. As we navigate the financial waters, users may find surprises lurking beneath the surface, impacting their choices.

Meet Instapage: The Underdog Eager for the Spotlight

Instapage emerges as a hero with features that directly address the needs of marketers and business owners alike. With its emphasis on creating high-converting landing pages, Instapage stands out by offering robust A/B testing, real-time collaboration, and powerful analytics to ensure your campaigns perform at their best. Unlike its counterparts, Instapage focuses on crafting user experiences tailored for conversions. With a friendly interface and comprehensive resources, businesses may find that Instapage meets their precise demands without the complexity of other platforms. As we conclude this comparison, it's apparent that selecting the right landing page builder will significantly affect how businesses approach their marketing efforts. Your choice should align with your unique needs, encouraging a bold next step on your marketing journey.

In closing, each platform offers its own set of advantages and challenges. As you consider your options, remember to evaluate which features align best with your goals. Making an informed choice is key, and with Instapage lurking ready to assist, you may find that it’s the partner you never knew you needed to boost your campaigns.

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