How FormKeep vs. 1&1 Website Builder vs. Instapage stack up against each other
Compare Instapage with FormKeep and 1&1 Website Builder to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
Get started
See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Swytch shifts into high gear with Instapage
Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.
Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.
Instapage helps Evolve boost conversion rates across Facebook
The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.
Lattice increases conversion rate by 41.7% with Instapage
With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
-
Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. FormKeep vs. 1&1 Website Builder – The Ultimate Showdown
Choosing a landing page builder is like assembling your dream team for a high-stakes mission. Each tool brings its unique strengths to the table, ready to tackle the challenges of conversions, trust, and customer loyalty. In this post, we’ll dive deep into the capabilities of Instapage, FormKeep, and 1&1 Website Builder. Our goal? To help you find the perfect fit for your marketing needs, reflecting an experience that is not only effective but also enjoyable. Prepare for a friendly rivalry as we uncover what each of these contenders offers, paving the way for marketers to reduce costs, grow conversions, and deliver landing page experiences that resonate with their audiences. Expect an engaging analysis that highlights their unique qualities, making your choice smoother than ever before.
Meet Your Competitors
In one corner, we have Instapage—an industry favorite known for empowering marketers with features that streamline the landing page creation process. This tool is particularly revered for its extensive customization options and robust analytics, which help increase brand trust and conversion rates. Next up is FormKeep, a less flashy contender specializing in form handling and lead generation, ideal for those who value simplicity and straightforward functionality. Finally, we have 1&1 Website Builder, a versatile solution that excels in providing an all-in-one tool for website creation, offering a wider range of features beyond landing pages. Each of these platforms has its dedicated fanbase and unique strengths that cater to different marketing strategies and business needs. Now, let’s get into the details of how they stack up against one another.
Battle of Features: A Deep Dive
Template Options and User Experience: Who Leads?
When it comes to choosing a landing page builder, the variety of templates available and ease of use plays a pivotal role. FormKeep gets points for its simplicity, offering a selection of easy-to-implement forms that prioritize functionality but lack in template variety. On the other hand, 1&1 Website Builder does provide a range of customizable templates, but users often find the interface somewhat clunky, leading to a slightly convoluted experience. Now, let’s focus on Instapage, where customization truly shines. With a plethora of high-quality, professionally designed templates and an intuitive drag-and-drop interface, users can design stunning landing pages tailored to their specific audiences. Furthermore, this platform’s A/B testing features allow marketers to optimize their pages effectively, making it clear that Instapage prioritizes both aesthetics and functionality.
Instapage: Your Go-To for Conversion Success
With Instapage, marketers can experience unparalleled customization and conversion rate optimization tools that truly stand out. This platform is not just a landing page builder; it acts as a strategic ally in your marketing endeavors. From its intuitive interface to its rich assortment of templates, Instapage is designed to empower users to create relevant landing page experiences effortlessly. The platform’s advanced analytics also provide insights that help businesses understand user behavior, paving the way for strategies that enhance customer loyalty and trust. Instituting features such as heatmaps and post-click analytics, Instapage ensures that every landing page created is data-driven and geared towards boosting conversion rates. Hence, for marketers looking to make a significant impact, Instapage is the premium choice to consider.
Speed and Performance: Who Wins?
Picture the frustration of waiting for a slow-loading page—the equivalent of being stuck in the queue at your favorite coffee shop. Such delays directly impact user experience and conversion rates. In an era where every second counts, the performance of landing pages can make or break a campaign. All three platforms, Instapage, FormKeep, and 1&1 Website Builder, strive to deliver speed, but their approaches differ significantly.
Instapage's Speed Strengths
- Optimized for fast loading times ensuring minimal bounce rates.
- Built for high traffic, ensuring performance remains consistent.
- Advanced caching techniques to enhance speed.
- Mobile-optimized landing pages load quickly on any device.
FormKeep's Speed Performance
- Streamlined code contributes to faster load times.
- Focus on form handling ensures quick data capture.
- Less overhead allows for faster server response times.
1&1 Website Builder's Speed Factors
- Web hosting integration ensures consistent speed.
- Offers numerous templates optimized for performance.
- Lets users manage images and video to encourage fast loading.
- Provides performance insights that guide optimization efforts.
Ultimately, while each platform has its strengths, Instapage stands out as the leader in speed and performance when it comes to landing page builders. This is crucial as faster pages can significantly uplift user satisfaction and conversion potential.
Usability and Learning Curves: Ease of Access
Navigating a new platform can be daunting, but user-friendliness can accelerate adoption. All three contenders aim to be beginner-friendly, but they go about it differently. FormKeep’s no-frills interface makes setting up forms straightforward for novices and experienced users alike. Meanwhile, 1&1 Website Builder boasts an approachable site creation process, making it easy for users to get started, though some users report a minor learning curve with advanced features. In contrast, Instapage combines user-friendliness with depth, welcoming beginners while also offering extensive resources for more skilled professionals. Not only does Instapage provide a host of tutorials and walkthroughs to help users find their way around, but the platform also offers community support, creating a welcoming environment for all experience levels.
Support Systems: Your Trusted Sidekicks
Customer support can be the difference between frustration and a smooth experience. Imagine if each platform’s support had a superhero quality—eager to help at any moment. Instapage excels with a robust support system that includes 24/7 customer service options such as chat, email, and an extensive knowledge base packed with tutorials. FormKeep, although focused primarily on forms, offers prompt email support and valuable resources to troubleshoot common issues. Alternatively, 1&1 Website Builder provides reasonable support options, including live chat and forums, although response times can vary. Overall, having reliable customer support is essential for ensuring smooth operations when building and optimizing landing pages.
Pricing and Value: Which One Fits Best?
The pricing model can significantly influence your decision-making process. Instapage requires a higher investment, but its comprehensive offering is backed by powerful features and analytics designed for marketers serious about conversions. Conversely, FormKeep’s affordable pricing works for businesses focusing primarily on form-driven lead generation, ideal for those looking for straightforward solutions. On the flip side, 1&1 Website Builder offers an all-inclusive pricing structure that appeals to users wanting an all-in-one solution, although its pricing may scale up as you add more advanced features. In the end, users must weigh their business needs against these plans to make a well-informed choice.
As we conclude our exploration of Instapage, FormKeep, and 1&1 Website Builder, it's evident that each platform comes with its unique advantages. While FormKeep offers simplicity and ease of use and 1&1 Website Builder provides an all-encompassing solution, Instapage undeniably stands out for its premium features and focus on conversion optimization. When selecting your ideal landing page builder, be sure to consider what aligns best with your marketing strategy. Whether it's deep customization, robust support, or a straightforward approach, instilling brand trust and reducing costs will ultimately point you toward the best option. Take Instapage for a free trial and experience the difference today.
