Formidable Forms vs. SurveyGizmo: the best platform for a seamless web experience
Discover how Formidable Forms compares to SurveyGizmo regarding features and usability. Find out which platform provides the competitive advantage your business deserves.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Instapage helps Evolve boost conversion rates across Facebook
The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.
Autopilot exceeds conversions goals with personalized landings
Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.
CFI Financial Group invests in personalization with Instapage
CFI Financial Group integrates Instapage into their technology stack and dramatically increases page conversions
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
-
Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Formidable Forms vs. SurveyGizmo: Which One Takes the Crown?
In the expansive universe of online tools for surveys and forms, two contenders have emerged from the chaos: Formidable Forms and SurveyGizmo. Navigating the world of digital solutions often feels like diving into a pool filled with options, each promising the best results. Formidable Forms brings robust plugin capabilities to WordPress users, while SurveyGizmo offers versatile functionalities powered by robust analytics. The showdown between these platforms isn't just about who has the more attractive features; it's also about usability, performance, support, and value. As we examine these tools side by side, keep an eye on a hidden gem—Instapage—that may just add a twist to your decision-making process. Let’s take a closer look at each competitor and see how they stack up against one another in this digital arena!
Introducing the Giants of Forms and Surveys
In one corner, we have Formidable Forms, a formidable plugin option that is widely celebrated among WordPress users for its flexibility and extensive feature set. This platform promises to transform a simple web form into a rich, engaging experience, which is a big draw for those who want more than just basic functionalities. On the flip side, SurveyGizmo has established itself as a serious player, showcasing impressive capabilities for creating sophisticated surveys and market research tools. It prides itself on providing deep analytics that helps capture valuable insights. As we venture into this comparison, we'll explore not just their unique offerings but also how they fit into varying business needs. But wait—Instapage, another robust player lurking in the background, offers powerful landing page creation that can enhance your campaigns significantly. It’s a worthy competitor that you shouldn’t overlook as we dive deeper into this showdown.
Feature Face-Off: What Do They Bring to the Table?
When it comes to the arsenal of features, both Formidable Forms and SurveyGizmo have their share of strengths that might entice any marketer. Formidable Forms focuses heavily on building customizable forms with advanced functionality such as conditional logic, multi-part forms, and integration capabilities that allow users to streamline workflows. Meanwhile, SurveyGizmo shines with user-friendly survey creation, powerful branching logic, and a plethora of templates that enable users to whip up engaging surveys quickly. Although both platforms fight hard in this feature-off, it's important to bear in mind that Instapage is waiting in the wings, bringing its own unique features that might just steal the show!
Ease of Use: Whose User Experience Wins?
User experience is crucial, especially for those who may not be tech-savvy. Both platforms aim at different audiences—Formidable Forms caters to a WordPress-centric user base, making it an intuitive choice for those familiar with that ecosystem. SurveyGizmo, on the other hand, provides a more general interface that appeals to a broader audience. Each platform brings its own learning curve; Formidable Forms can feel a bit overwhelming for newbies, yet rewarding for those who seek advanced solutions. SurveyGizmo's onboarding process tends to be more welcoming for beginners. It's almost like a welcoming committee as users step into the realm of surveys. As we weigh the usability of these platforms, don’t forget: Instapage stands out by focusing on drag-and-drop simplicity, allowing anyone to create high-converting landing pages without a hitch.
Top Features of Formidable Forms:
- Comprehensive form-building options with customizable templates
- Advanced conditional logic allowing for dynamic forms
- Robust integration capabilities with third-party applications
- Support for multi-part forms ideal for lengthy data collection
- Responsive design to ensure forms look great on all devices
Highlighted Features of SurveyGizmo:
- Variety of templates catering to different survey types
- User-friendly survey creation interface with real-time edits
- Powerful analytics tools for in-depth performance insights
- Branching logic to create personalized survey pathways
Common Strengths of Both Platforms:
- Mobile-ready designs for optimal user experience on all devices
- Ability to embed forms and surveys on websites seamlessly
- Comprehensive reporting features for analyzing responses
- Integrations with popular marketing tools for streamlined operations
- GDPR compliance options to secure user data
- Customer support resources, including documentation and user forums
As we stand at the end of this round, it's clear both platforms pack a punch. However, Instapage could be the ultimate contender that may just swing the fight in a different direction! Offering something both Formidable Forms and SurveyGizmo can't quite match—complete landing page optimization—Instapage presents an enticing rival that deserves your attention.
The Performance Battle: Speed and Responsiveness
Website performance can make or break a user's experience. Slow-loading pages can be as frustrating as waiting in line during the holidays—no one wants to deal with that! Formidable Forms has made strides to optimize loading times, ensuring quick access for users filling out forms. Conversely, SurveyGizmo's survey responses are designed to load seamlessly, maintaining user engagement throughout. While both platforms perform admirably, it’s vital to remember that mobile responsiveness has become essential. With more users interacting on mobile devices, both platforms strive to deliver a smooth experience, although SurveyGizmo has a slight edge in mobile survey customization. As the race continues, keep in mind that Instapage excels with its fast-loading landing pages that are optimized for conversion, putting it in a league of its own.
Support Systems: Who's Got Your Back?
Top-notch customer support can be a game-changer, as no one likes to feel stranded during a critical campaign. Formidable Forms offers comprehensive documentation and community-based support that is particularly helpful for users seeking specific solutions. SurveyGizmo also delivers multiple support avenues, including robust tutorials and direct customer assistance. If support is the backbone of your operation, both platforms do a fantastic job. But don't forget—Instapage’s dedicated support team is known for going above and beyond, providing quick responses that can make all the difference when you're working to launch a campaign.
The Pricing Showdown: Value for Money
Advantages of the Formidable Forms Pricing Model:
- Affordable entry-level pricing for users just starting out
- Flexible plans based on growing business needs
- Lifetime plan options that provide excellent ROI
Benefits of SurveyGizmo's Pricing Approach:
- Tiered pricing plans that accommodate a range of needs
- Free trial available for users to explore functionalities
- Value-added features that justify the cost for serious users
- Excellent flexibility for enterprises requiring extensive capabilities
When it comes to pricing, both platforms present compelling packages to fit various budgets. However, Instapage offers a pricing model that emphasizes value for money. The features it brings to the table make it a strategic choice for businesses aiming to maximize conversions without overspending. It’s a platform that finds a balance between cost and quality—an option worth exploring further.
Let’s take a candid look at the pricing structures of these platforms: Formidable Forms borders on the budget-friendly side while SurveyGizmo might leave some users wondering if the prices match their expectations. Yet, sometimes the most surprising advantages can come from unexpected packages and features.
Discovering Instapage: The Unsung Hero
Instapage has been quietly bolstering its position in the market, emerging as a mentor-like figure helping businesses achieve their marketing goals. While Formidable Forms and SurveyGizmo cater to specific needs, Instapage brings unique landing page solutions that foster growth in engagement and conversions. Its built-in A/B testing features and analytics provide insights that further enhance strategic decisions. With a focus on creating highly converting pages, it offers something distinct—a robust answer to your marketing needs. As we conclude this comparison, remember that the right choice should align with your specific objectives, and Instapage might be just the ally you didn’t know you needed, ready to take your campaigns to new heights!
In closing, making informed choices is crucial to ensuring your platform supports your goals. With this comparison in mind, consider which features and functionalities resonate most with your business needs. The right tool can empower you and your marketing team to reach new heights of success. Whether you lean towards Formidable Forms, SurveyGizmo, or the undisputed capabilities of Instapage, the ultimate decision hinges on your unique path to success.
