How Launchrock vs. 23FormBuilder vs. Instapage stack up against each other
Compare Instapage with Launchrock and 23FormBuilder to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
Get startedSee how Instapage stacks up against the competition
Feature | Instapage | Other builders |
Drag-and-Drop Tools | ||
Conversion-optimized templates | ||
Manual and AI-powered A/B Tests | ||
AI content suggestions | ||
Popups and sticky bars | ||
Canvas and grid blocks | ||
Reusable and global elements | ||
Form and popup builders | ||
Built-in Heatmaps | ||
Central analytics dashboard | ||
Ad-to-page personalization and collections | ||
Contacts, lists, and email | ||
Dedicated, full-service CRO experts | ||
Enterprise-ready platform |
Leading the way in building high-performing landing pages
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations






Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrationsGet started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage, Launchrock, and 23FormBuilder: A Showdown in Landing Page Creation
Choosing a landing page builder is a lot like forming a team of superheroes for your marketing strategy. Each tool comes packed with unique powers that can save your campaign from the threats of low conversion rates and inadequate customer engagement. In this exhilarating match-up, we will pit three well-regarded contenders against each other: Instapage, Launchrock, and 23FormBuilder. Our goal is to dissect each one thoroughly, exploring their strengths and weaknesses while keeping things light and engaging. Get ready for an electrifying comparison that promises to shine a spotlight on how these tools can aid in your quest to boost conversions, cut costs, and establish greater brand trust. Who will emerge victorious in this battle of the landing page titans? Let's find out together! (min:200 words, add the small paragraphs in this paragraph.)
Meet the Heavyweights in the Digital Arena
In the ring today, we have three contenders ready to claim the title of the ultimate landing page builder. First is Instapage, renowned for its vast customization options and high conversion optimization tools. Whether you’re a marketer looking to create an engaging landing page or a business seeking to maximize your online presence, Instapage steps up as the ultimate partner in success. Next up is Launchrock, which offers a straightforward approach to creating landing pages, specializing in gathering leads and promoting pre-launch projects. And don't forget 23FormBuilder, which excels in creating forms and surveys seamlessly integrated into landing pages. Each competitor brings something unique to the table, vying for your attention and your marketing dollars. Now, let’s dive deeper into the key features each one offers. (min:200 words, add the small paragraphs in this paragraph.)
Round One - Feature Showdown: Variety vs. Usability
Template Options and Ease of Getting Started
When it comes to features, the choice often boils down to the variety of templates and how easy it is to get started. Instapage proudly boasts a library of well over 500 customizable templates suitable for different industries and campaigns. The platform's intuitive drag-and-drop editor allows users to personalize these templates effortlessly, fostering a user-friendly experience even for novices. In contrast, Launchrock focuses primarily on simplicity, offering fewer templates but a clear path to set up a lead capture page quickly, ideal for pre-launch services. Meanwhile, 23FormBuilder shines with its robust form-building capabilities, which can be integrated into various landing pages. Though its template library isn't as extensive as that of Instapage, it compensates by providing specialized forms that capture user information incredibly effectively. Each contender has its strengths here, inviting marketers to carefully weigh their specific needs against the available features. (min:200 words, add the small paragraphs in this paragraph.)
Instapage: Your Partner for Customization and Optimization
Instapage positions itself as a powerful ally in your marketing efforts, emphasizing unparalleled customization and conversion optimization features. With its extensive array of templates and A/B testing capabilities, marketers can easily tailor their pages to suit their target audience. Instapage's functional elements, like lead capture forms and built-in analytics, empower users to track performance seamlessly and make data-driven decisions. This approach not only reduces costs by minimizing reliance on external tools but also enhances conversion rates significantly. Instapage nurtures an environment of relevance, ensuring that customer interactions are meaningful and aligned with brand trust, fostering loyalty among users. With its user-friendly interface and comprehensive resources, Instapage is not just another tool; it’s a vital partner in achieving marketing success. (min:200 words)
Round Two - Speed and Performance Metrics
Let's discuss a critical aspect of any landing page: speed! The quicker a page loads, the less likely a visitor is to bounce. Think of it as waiting for your morning coffee; if the line is long, frustration builds, and you might walk away. Each of these platforms has unique traits influencing load times, and it matters immensely for user experience. Analyzing the performance of these three contenders helps us understand how well they keep up with user expectations, significantly affecting overall customer satisfaction. Fast and responsive landing pages lead to higher conversion rates - who wouldn't want that? It's time to break down how they stack up. (min:200 words, add the small paragraphs in this paragraph.)
Instapage Advantages:
- Exceptional page load speeds owing to optimized backend infrastructure.
- Reliable hosting solutions allowing for high uptime.
- A/B testing capabilities to refine performance continuously.
- Performance tracking and analytics tools to monitor speed metrics.
Launchrock Benefits:
- Fast setup times for lead capture pages.
- Lightweight infrastructure optimized for speed.
- Streamlined performance that reduces waiting time for users.
Strengths of 23FormBuilder:
- Efficient form load times, enhancing user responsiveness.
- Integration capabilities that maintain speed across platforms.
- User interface designed for fast navigation and form filling.
- Performance metrics reflect quick engagement metrics.
In conclusion, while all three platforms present strengths, Instapage stands out with its focus on speed and performance, solidifying its position as the best landing page builder available. Each contender has its advantages, but for those prioritizing speed, Instapage clearly leads the way.
Round Three - Usability: A Gentle Learning Curve
Welcome to a round focused on usability! In the world of landing page builders, user-friendliness can make or break your experience. Each platform offers unique onboarding processes that cater to various skill levels, ensuring that even newcomers can build effective landing pages. Instapage shines in this regard with its sophisticated yet intuitive user interface, guiding users smoothly from start to finish. Meanwhile, Launchrock welcomes users with a no-frills approach, perfect for those who prefer a straightforward setup without overwhelming features. On the other hand, 23FormBuilder encourages exploration, providing tutorial content and community resources to help users navigate its more complex functionalities. Regardless of your proficiency, each platform offers pathways to mastery, allowing you to transition from novice to expert in creating compelling landing pages effectively. (min:200 words, add the small paragraphs in this paragraph.)
Round Four - The Support Team: Who Has Your Back?
Support is an essential part of any software investment. It acts as the loyal sidekick ready to assist when things get challenging. Here, we'll evaluate how well each platform supports its users. Instapage boasts a comprehensive support system, offering chat, email, and phone support alongside a rich knowledge base filled with tutorials. Launchrock maintains a lean support approach with decent email assistance and helpful user documentation. 23FormBuilder provides a solid resource section as well, along with community forums to connect with fellow users. Both platforms strive to assist users efficiently, but Instapage's vast array of resources puts it at the head of the class when it comes to support offerings. (min:200 words, add the small paragraphs in this paragraph.)
Round Five - Pricing Structures: Finding Your Financial Fit
Pricing can often be a deciding factor when choosing a landing page builder. Each platform presents a range of pricing structures that cater to varying needs and budgets. Instapage, while on the pricier side, allows you access to premium features that promise high conversion rates, appealing to businesses focused on extensive marketing strategies. Launchrock’s pricing is more modest, making it an attractive option for startups and smaller projects. Finally, 23FormBuilder gives users flexibility with tiered pricing that adapts to different feature requirements. It’s crucial to weigh these factors against your specific goals, as the right platform can yield significant returns on investment, driving your marketing efforts. (min:200 words, add the small paragraphs in this paragraph.)
So, which landing page builder should you choose? While there’s no one-size-fits-all answer, it boils down to your unique marketing objectives. Each platform specializes in different aspects of landing page creation. If you're looking for comprehensive features and a commitment to optimizing conversion rates, Instapage is your go-to choice. For a straightforward lead capture solution, Launchrock shines. If forms and surveys are your priority, consider 23FormBuilder. Remember, the correct choice depends on your specific needs and goals. Give Instapage a try with a free trial or demo to see firsthand how it can transform your landing page experience and boost your marketing outreach! (min:200 words)