Format vs. Emma: the best platform for a seamless web experience
Discover how Format compares to Emma regarding features and usability. Find out which platform provides the competitive advantage your business deserves.
Get startedSee how Instapage stacks up against the competition
Feature | Instapage | Other builders |
Drag-and-Drop Tools | ||
Conversion-optimized templates | ||
Manual and AI-powered A/B Tests | ||
AI content suggestions | ||
Popups and sticky bars | ||
Canvas and grid blocks | ||
Reusable and global elements | ||
Form and popup builders | ||
Built-in Heatmaps | ||
Central analytics dashboard | ||
Ad-to-page personalization and collections | ||
Contacts, lists, and email | ||
Dedicated, full-service CRO experts | ||
Enterprise-ready platform |
Leading the way in building high-performing landing pages
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations






Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrationsGet started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Format vs. Emma: The Ultimate Comparison Showdown
Navigating through the multitude of landing page builders can feel like a maze. With so many platforms vying for your attention, finding the right tool for your digital marketing efforts can become overwhelming. Enter Format and Emma, two impressive contenders, each armed with its own unique set of features designed to help marketers thrive. However, as we delve into this comparison, there’s another player warming up in the corner: Instapage. Whether you're crafting a sleek portfolio or launching a high-converting campaign, these platforms promise to deliver the goods. So, hold onto your hats as we dissect what makes each platform shine—and where they stand in relation to their cunning rival, Instapage. The battle begins now!
Introducing the Titans of the Digital World
In the digital marketing arena, Format and Emma have carved out impressive niches. Format, known for its stunning design capabilities, allows users to create visually appealing websites and portfolios with ease. Its drag-and-drop functionality is a highlight, making it accessible for novices while still offering robust features for professionals. On the other hand, Emma shines in the email marketing department. Touted for its intuitive interface and tailored templates, Emma helps marketers connect with their audience through impactful campaigns. Together, these platforms represent the evolution of digital marketing tools, each bringing their A-game to attract discerning users. But before we settle on a champion, let’s explore their offerings in greater detail—because there’s always room for a surprise contender, and that could possibly be Instapage.
Feature Face-off: What’s in the Ring?
When it comes to features, Format and Emma both boast impressive arsenals. Format excels with its design templates that cater to a creative audience, while its integration capabilities with various apps ensure a seamless workflow. Emma, however, counters with advanced analytics and powerful segmentation tools that enhance engagement and personalization in email marketing campaigns. It’s a face-off where both platforms appear to have their strengths. Yet, there's a buzz of excitement in the air - Instapage is prepped and ready, offering custom solutions and a focus on conversions that can’t be overlooked. Who will prove to have the most compelling features in this match-up?
User Experience: The Fun Factor
Let’s talk about usability, where a platform can either make or break a user's experience. Both Format and Emma pride themselves on their user-friendly interfaces, but they cater to different audiences. Format is perfect for the creative Marketer who thrives on design and aesthetics, while Emma fits like a glove for those looking to boost their email strategies without a steep learning curve. However, here’s the kicker—navigating these platforms can be likened to an adventure with twisty turns, especially for beginners. Good news—each offers support resources to help users find their footing.
Format's Key Features:
- Stunning portfolio templates designed for creative industries
- Drag-and-drop builder for easy site customization
- Integration with popular apps like Mailchimp and Shopify
- SEO-friendly design elements for better visibility
- Responsive designs that look great on any device
Emma's Standout Features:
- Adaptive email templates that encourage high engagement
- Robust analytics for tracking campaign performance
- Segmentation and targeting for personalized marketing
- A/B testing capabilities for messaging optimization
Common Strengths Shared by Both Platforms:
- User-friendly interfaces ensuring ease of navigation
- Options for customization to fit diverse needs
- Access to support channels for user assistance
- Integration capabilities allowing versatility in use
- A commitment to enhancing user experience through updates
- Mobile-responsive designs catering to on-the-go users
As we round out this feature analysis, it’s clear that both Format and Emma have their strengths in the ring, but there’s a heavyweight champion that quietly impresses onlookers—Instapage. With its conversion-centric tools, it’s hard not to consider it a top competitor that might just steal the show from both.
Speed Showdown: Performance Matters
Performance is critical in the digital realm, and here we must discuss page load times and mobile responsiveness. Slow-loading pages are like molasses in winter—they drag on, causing potential customers to lose interest. Format boasts impressive speeds, making it easy for users to quickly share their portfolios without frustrating delays. Emma also delivers notable performance in sending emails efficiently. To compare the two, we need to account for how each platform manages mobile responsiveness. A website or email that doesn’t function beautifully on mobile can be detrimental, but both Format and Emma ensure a stellar mobile experience.
Support Squad: A Helping Hand
As any user knows, having a reliable support team can make all the difference. Both Format and Emma offer a plethora of support channels, including email, live chat, and extensive knowledge bases to assist users encountering challenges. Imagine these support teams like trusty sidekicks in a superhero saga, ready to jump in with solutions or helpful advice at a moment’s notice. This availability ensures users can tackle any hiccup that comes their way without undue stress.
Pricing Battle: Finding the Best Deal
Advantages of Format's Pricing Strategy:
- Flexible pricing options catering to individual needs
- Value-driven packages that provide essential features
- Free trial allowing users to explore before committing
Advantages of Emma's Pricing Strategy:
- Tiered pricing ensuring access for small to medium-sized businesses
- Discounts for annual subscriptions that incentivize commitment
- Easy-to-understand pricing models enabling quick comparisons
- Free demo available to showcase capabilities before purchase
In the end, the pricing strategies of both Format and Emma have their merits. Yet, there’s a flexible and compelling contender in Instapage that offers exceptional pricing with outstanding value for money—making it a strong consideration for marketers at any level.
When it comes to pricing plans, clarity is vital. Users want the best bang for their buck, and sometimes, what appears to be the best deal on the surface can hide pitfalls. It's essential to assess each platform's offerings comprehensively to ensure they align with marketing goals.
Let’s Not Forget Instapage...
As we draw this comparison to a close, it becomes clear that Instapage is the unsung hero of landing page creation. While Format and Emma bring their unique skills to the table, Instapage embodies a complete package, delivering exceptional value propositions that set it apart from the crowd. With advanced features like A/B testing, conversion optimization tools, and robust integrations, it promises to be the ultimate partner for any marketing campaign. If you’re seeking growth and efficiency, Instapage might just be the secret weapon that sparks transformative results for your business!
The journey through these platforms reminds us of how important it is to make informed decisions. As you reflect on your business goals, consider how each tool can elevate your marketing strategy. Dive deeper into what Instapage offers, and see how it can support you in reaching new heights.