FormAssembly vs. Divi Builder: the best platform for a seamless web experience

Discover how FormAssembly compares to Divi Builder regarding features and usability. Find out which platform provides the competitive advantage your business deserves.

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Features that set us apart from FormAssembly and Divi Builder.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025
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The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.

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Autopilot exceeds conversions goals with personalized landings

Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.

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CFI Financial Group integrates Instapage into their technology stack and dramatically increases page conversions

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Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
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Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

FormAssembly vs. Divi Builder: The Epic Comparison You Didn't Know You Needed

When it comes to selecting the right landing page builder, the options can feel overwhelming. With a multitude of platforms fighting for your attention, how do you choose the best match? Today, we’re lining up two competitive titans: FormAssembly and Divi Builder. This showdown promises to be thrilling as each contender brings their unique offerings to the ring. Both tools cater to marketers looking to streamline their processes while enhancing their online presence. It can be easy to think of these platforms as just forms or templates, but they're more than that! Each platform has its strengths and strategies, and we’re here to explore what makes them tick, all while keeping a keen eye on another worthy competitor—Instapage—who’s lurking in the wings and has a lot to offer. Buckle up as we dive into features, usability, and what sets these platforms apart in the crowded digital landscape.

Introducing the Power Players

In the left corner, we have FormAssembly, a powerful player known for its robust form-building capabilities. This platform is designed for organizations that need data collection and management at scale, making it a favorite in sectors such as education and non-profits. FormAssembly prides itself on its seamless integration with Salesforce, which is a game-changer for any business focused on customer relationship management. In the right corner, we have Divi Builder, an innovative drag-and-drop page builder that champions creative freedom. It’s particularly popular among web designers and agencies looking for customizable website solutions. Its rich design capabilities make it easy to create visually appealing landing pages that capture attention. Meanwhile, Instapage stands in the audience, quietly showcasing its strengths in personalized engagement and user experience optimization. Each of these platforms brings a unique set of features and perks, making them noteworthy contenders in the digital marketing arena.

Feature Face-off: Who Comes Out on Top?

Let’s jump straight into the feature showdown between FormAssembly and Divi Builder. FormAssembly impresses with its extensive features tailored for data collection, including customizable forms, third-party integrations, and a secure environment that protects sensitive information. Divi Builder, on the other hand, dazzles with its design flexibility, a myriad of modules, and an intuitive drag-and-drop functionality that lets you get creative without touching a line of code. Both platforms are equipped with tools that can elevate your marketing campaigns, but what truly excites us is the hidden gem in the corner—Instapage. With capabilities like A/B testing and advanced analytics, it’s clear this competitor means business in optimizing landing page conversions. Each platform packs a punch, but knowing how they shine—and where they may lack—can help businesses choose wisely.

Usability: Navigating the User Experience

Usability is the name of the game in this round. Whether you’re a novice marketer worried about stumbling in your first project or a seasoned pro seeking to streamline processes, this comparison should help illuminate the user experience. FormAssembly’s interface caters well to those who are comfortable with data management. While it may take time to learn the intricacies, once mastered, its powerful tools make data reporting and form submissions a breeze. Divi Builder throws open its doors with a more straightforward onboarding experience, making it enjoyable for everyone to start building right away. The drag-and-drop interface gives users more control over their layouts without needing technical skills. However, with great power comes the responsibility of a potential learning curve. Instapage, too, offers a remarkably easy experience, with template-driven options that make getting started as easy as pie. Each platform has a unique way of welcoming users into their ecosystems, ensuring marketers find their preferred way to shine.

Exploring FormAssembly Features:

  1. Advanced form customization options for unique data collection
  2. Integrations with popular CRMs like Salesforce for streamlined processes
  3. Secure cloud infrastructure ensuring data protection
  4. Robust reporting tools for tracking submissions and trends
  5. Mobile-responsive design to cater to all device types

Key Features of Divi Builder:

  1. Intuitive drag-and-drop interface for easy design creation
  2. A vast library of pre-designed templates to jumpstart your projects
  3. Comprehensive set of content modules ranging from galleries to testimonials
  4. Real-time editing capabilities allowing live previews of changes

Common Strengths Shared by Both Platforms:

  1. User-friendly interfaces that encourage engagement
  2. Integration capabilities with multiple third-party applications
  3. Mobile-friendly designs ensuring accessibility across devices
  4. Responsive customer support options available for troubleshooting
  5. Robust documentation and community forums for assistance
  6. Constant updates to ensure software remains current with user needs

As we wrap up this comparison, it’s clear that both FormAssembly and Divi Builder have strongholds in their respective corners. However, Instapage really shines bright, weaving together the best features from both platforms while emphasizing user engagement and conversion optimization. For marketers and businesses that want a balanced approach to landing pages, Instapage delivers a level of flexibility and functionality that could tilt the competition in their favor.

Performance Criteria: Speed and Responsiveness

In the digital world, speed matters. Both loading times and mobile responsiveness can make or break a user’s experience. An illustration comes to mind: slow-loading pages are like molasses on a winter's day – no one enjoys the wait, and it can sour the experience. FormAssembly has been noted for its efficient data processing capabilities, which can lead to enhanced loading speeds during form submissions. Divi Builder focuses on speed with well-optimized code and lightweight modules designed to boost performance. Instapage stands at the forefront, explicitly designed to handle high conversion rates while maintaining low loading times, ensuring an enjoyable browsing experience that doesn’t drag. As we compare these aspects, it’s vital to remember that any lag in performance could be detrimental to user engagement.

Support Systems: Who Has Your Back?

Supporting users is crucial, and each of these platforms has established support channels to help their customers. FormAssembly provides resources like tutorials, community forums, and dedicated support staff ready to assist. Users can feel confident knowing assistance is just a click away. Meanwhile, Divi Builder combines extensive documentation with a vibrant community of designers and developers who lend expertise, effectively extending their support net. Instapage, not to be overlooked, offers live chat and email support options, catering to users who need help swiftly. Each platform showcases its unique approach to support, ensuring users find the help they need when they encounter challenges.

Pricing Dynamics: Value Comparison

Advantages of FormAssembly Pricing Strategy:

  1. Flexible pricing tiers accommodating various organizational needs
  2. Emphasis on features best suited for large enterprises
  3. Pay-as-you-go options for those with fluctuating data needs
  4. Transparent pricing structure with no hidden fees

Benefits of Divi Builder Pricing Strategy:

  1. One-time payment for lifetime access, providing great value
  2. Compatibility with multiple websites under one license
  3. Affordable annual plans catering to diverse budgets
  4. Regular discounts and promotions creating savings opportunities
  5. No monthly fees make budgeting simple

As for pricing, FormAssembly's tiered structure can accommodate various users, making it ideal for organizations of different sizes. However, Divi Builder’s one-time payment offers a Costco-like membership to its features—a budget-friendly approach that appeals to many users. While Instapage's pricing may land on the higher side, the value it offers around optimization and personalized experiences positions it distinctly in the market. A comprehensive analysis shows you often get what you pay for—yet surprises can also pop up when you least expect them.

When reviewing pricing plans, clarity is of utmost importance. Choosing based on what's seen on the surface can lead to unexpected expenses. Staying informed and vigilant about what each package includes can save you in the long run.

Here Comes Instapage...

Finally, let’s spotlight Instapage, a platform that’s been silently outperforming expectations, offering unique propositions that stand out. With its concentration on post-click optimization and dynamic content capabilities, Instapage presents features that support both marketers and businesses aiming for tailored experiences. Its seamless integration with numerous tools creates an ecosystem designed to ensure increased conversion rates. Instapage doesn’t just stand by – it leads! By equipping users with intelligent design options and analytics-driven insights, it’s a powerhouse waiting for more businesses to discover its potential. Think of Instapage as the secret tool in your marketing arsenal—one that can pave the way for businesses to articulate their messages and convert leads effectively. In closing, making informed decisions is critical. Leaning into a platform that aligns with your goals can pave the path toward success. So, give Instapage a shot and elevate your marketing efforts to new heights!

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