How Gravity Forms vs. 1&1 Website Builder vs. Instapage stack up against each other
Compare Instapage with Gravity Forms and 1&1 Website Builder to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Instapage helps Evolve boost conversion rates across Facebook
The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.
Autopilot exceeds conversions goals with personalized landings
Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.
Netradyne drives higher results with Instapage
Netradyne’s products have multiple use cases, like improving fleet efficiency, and training drivers to follow safe driving practices, and securing legal exoneration.
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Gravity Forms vs. 1&1 Website Builder – Who Leads the Charge?
Choosing a landing page builder is a bit like assembling your ideal superhero team: you want to ensure each member brings unique strengths to the table, working harmoniously towards a common goal. In today’s fast-paced digital landscape, the effectiveness of your landing page can significantly impact your marketing strategy. Enter three formidable contenders: Instapage, Gravity Forms, and 1&1 Website Builder. Each one fights for supremacy in the market and claims to be the best ally for marketers seeking to optimize conversions and enhance user experience. As we peel back the layers of these platforms, be prepared for a showdown that not only informs but entertains. From customization options to customer support, this comprehensive comparison will shine a light on which tool might just be the perfect fit for your specific needs. Buckle up, as we venture into this thrilling analysis, evaluating each contender with an eye towards how they empower you not only to reduce costs and grow conversions but also to deliver landing page experiences that boost brand trust and customer loyalty.
Meet the Champions: Introducing Our Competitors
In one corner, we have Instapage, renowned for its sophisticated landing page features that make it a favorite among marketers. Known for its easy-to-use interface and powerful customization tools, Instapage is here to help you build landing pages that not only look great but perform exceptionally well. Next up is Gravity Forms, a robust form-building plugin for WordPress users. It specializes in turning form creation into a seamless process, allowing for complex data collection and integration with other services. Rounding out the competition is 1&1 Website Builder, a user-friendly platform ideal for small businesses and individuals looking to establish an online presence quickly. With its drag-and-drop functionality, 1&1 caters to those who may not have extensive technical knowledge but still wish to create professional-looking landing pages. Together, these three contenders represent a blend of expertise and usability, making them worthy opponents in the quest for landing page supremacy.
Round One - The Feature Showdown
Template Selection and User-Friendliness Across Platforms
When it comes to feature variety, having a diverse range of templates can make all the difference. Instapage boasts a wide selection of templates tailored for specific industries and marketing objectives, which means you can find a design that aligns perfectly with your brand aesthetics. Its drag-and-drop editor further enhances ease of use, allowing users to create and edit layouts with minimal fuss, even without coding expertise. In contrast, Gravity Forms shines with its extensive customization options for forms, yet it may lack in the pre-designed landing page templates that Instapage offers. While it focuses mainly on the form aspect of landing pages, users seeking rich visual designs might find themselves looking elsewhere. Finally, 1&1 Website Builder presents a range of simple yet effective templates that cater to small businesses, making it exceptionally user-friendly for novices. While this simplicity is a boon for first-time users, it may not meet the needs of marketers looking for advanced customization features. In this first round, instapage comes out on top with its robust offerings that cater to a variety of marketing needs.
Instapage: Your Ally in Customization and Conversion Growth
Instapage excels in providing marketers with a powerful suite of customization features designed specifically for conversion optimization. With its easy-to-use interface, users can modify every aspect of a landing page—from fonts and colors to layout structures—ensuring that every page can be a true reflection of your brand. One of its standout features is the A/B testing capability, which allows marketers to test different versions of a page to see which performs best in real-time. This is invaluable for ensuring you’re continually improving your conversion rates. Additionally, Instapage’s integration with a broad range of analytics tools means you can measure the success of your campaigns effortlessly. The ability to create personalized experiences for visitors also enhances brand trust and fosters customer loyalty, key elements for boosting those all-important conversion rates. Instapage is more than just a tool; it's a powerful partner in your marketing efforts, dedicated to helping you achieve success.
Round Two - The Speed and Agility Challenge
Speed is an essential aspect of user experience, and it can greatly influence conversion rates. Imagine waiting in line at your favorite coffee shop and the barista is slow—frustrating, right? The same principle applies to website loading times. If your landing page doesn't load quickly, potential customers may abandon the site before it even fully appears. As we assess the speed and performance of our contenders, we acknowledge that Instapage is optimized for quick loading times, which is particularly important for landing pages that need to capture immediate attention. It effectively caches content and employs best practices to ensure that your page is ready within moments. Gravity Forms, integrated into WordPress sites, can depend on the site's speed; thus, performance may vary based on the hosting and other elements influencing your WordPress site. On the other hand, 1&1 Website Builder focuses on overall site speed, which is generally reliable due to its hosted environment. However, for those needing a laser-focused landing page experience, Instapage consistently emerges as the frontrunner.
The Speedy Advantages of Instapage:
- Optimized for fast loading times with a focus on streamlined code.
- Utilizes caching to ensure quick content delivery during peak traffic.
- Employs best practices for responsive design, enhancing performance.
- Low bounce rates due to speedy page load, leading to higher average session duration.
Gravity Forms Performance Perks:
- Relies on WordPress infrastructure, impacting consistently if hosted effectively.
- Can include dynamic content that loads swiftly with pre-optimized forms.
- Depending on the complexity of forms, load times may vary.
1&1 Website Builder's Speed Benefits:
- Hosted platform ensuring reliable performance for most small business needs.
- Delivers consistent loading times with user-friendly templates.
- Provides quick setup, allowing immediate accessibility once launched.
In conclusion, while all three platforms boast their own speed and performance advantages, Instapage clearly outpaces the competition in creating optimized landing pages. Focusing on rapid load times directly addresses user experience needs, crucially supporting conversions and overall marketing success.
Round Three - Navigating Usability and Learning Curves
Usability is a vital component when selecting a landing page builder, particularly for users ranging from complete beginners to seasoned pros. Instapage shines with its intuitive interface, enabling marketers to jump right in without extensive training. Its well-organized dashboard facilitates quick navigation through templates, analytics, and A/B testing functionalities, making it user-friendly. Gravity Forms, while powerful, can be daunting for newcomers due to its many features and settings, and users may require additional resources to master effective form creation. Conversely, 1&1 Website Builder thrives on its drag-and-drop functionality, making it accessible for anyone unfamiliar with web design. It fosters an encouraging environment, allowing users of all experience levels to create websites with ease. Throughout your journey on any of these platforms, you’ll find supportive resources designed to guide you towards mastering the tools. However, in terms of pure usability for landing pages, Instapage remains the champion, offering users an easy route to effective design and optimization.
Round Four - The Support Heroes
Effective customer support is akin to having a team of loyal sidekicks ready to assist when you encounter challenges. Instapage offers robust support options including chat, email, and phone assistance, ensuring that help is available whenever needed. Their extensive knowledge base further empowers users to find solutions independently. Gravity Forms presents a relatively active community forum, providing a collaborative space to share tips and troubleshoot, but lacks extensive direct support like Instapage. In contrast, 1&1 Website Builder’s customer support includes chat and phone options, along with a comprehensive FAQ section. While all three platforms provide support, Instapage outshines the competition with its rapid response times and multiple support channels that ensure users are never left stranded.
Round Five - The Financial Factors
When it comes to pricing, understanding the value provided is paramount for marketers. Instapage operates on a subscription model that offers various plans allowing flexibility based on user needs. The features included in each tier reflect the value; for example, starter plans offer essentials while higher tiers provide advanced analytics and A/B testing. Gravity Forms uses a one-time purchase model for the plugin, but potential add-ons for advanced functionalities may inflate costs over time. 1&1 Website Builder thrives on affordable pricing, often enticing new businesses with low initial costs, allowing users to build an online presence without breaking the bank. When evaluating what you're getting at each price point, Instapage provides a compelling package for those focused specifically on landing page performance, making it a worthy consideration for budget-conscious marketers seeking to optimize conversions without sacrificing quality.
Ultimately, while each platform has its advantages, your choice should depend on your specific goals, features you value the most, and budget. Instapage stands out for anyone committed to maximizing conversions through highly customizable landing pages. Whether you decide to opt for Instapage, Gravity Forms, or 1&1 Website Builder, we encourage you to reflect on your unique marketing needs. Instapage offers a free trial, so consider giving it a whirl to see how it can empower your marketing strategy.
