FormAssembly vs. Convert: the best platform for a seamless web experience
Discover how FormAssembly compares to Convert regarding features and usability. Find out which platform provides the competitive advantage your business deserves.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Swytch shifts into high gear with Instapage
Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.
Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.
Instapage helps Evolve boost conversion rates across Facebook
The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.
Lattice increases conversion rate by 41.7% with Instapage
With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
FormAssembly vs. Convert: The Ultimate Face-Off with a Surprise Twist
In the fast-paced world of digital marketing, choosing the right platform can feel like an Olympic event where every decision counts. Whether you're a small business owner looking to gather leads or a seasoned marketer aiming to optimize conversions, the right tool can set the stage for success. In this showdown, we pit two leading contenders, FormAssembly and Convert, against each other. But hold on! There's a third player, Instapage, lurking in the shadows, ready to enter the ring. Grab your popcorn as we help you navigate through the features, usability, performance, and pricing of these platforms to uncover which one reigns supreme. You might just discover the champion suited for your needs as we drop the curtain on this match-up.
Introducing the Titans of Digital Marketing
FormAssembly and Convert have emerged as prominent contenders in the realm of online marketing solutions. Both platforms have made quite a name for themselves, with unique approaches to data collection and conversion optimization. FormAssembly is recognized for its robust form-building capabilities, allowing users to create complex, customizable forms that can seamlessly integrate with numerous systems. Its ability to easily handle customer data makes it a go-to solution for businesses seeking to enhance their lead generation efforts. On the other hand, Convert prides itself on its powerful A/B testing capabilities and conversion optimization tools, giving marketers the edge they need to maximize their website effectiveness. With its intuitive interface and extensive integration options, it's clear why Convert has won the hearts of many digital marketers. As we further explore each platform, keep in mind that Instapage is warming up in the background, promising to bring an exciting twist to our analysis!
Feature Showdown: Who Packs More Punch?
When it comes to features, both FormAssembly and Convert showcase some incredible tools that can leave your marketing efforts soaring. FormAssembly offers features like customizable forms, secure data collection, easy integration with third-party applications, responsive design templates, and advanced analytics to track performance. Conversely, Convert isn't backing down either. Its key attributes include advanced A/B and multivariate testing, robust targeting options, comprehensive analytics, seamless integrations, and a focus on personalized experiences. It's essentially a tactical battle of who can offer more value to the user, and yet, there's still Instapage – the dark horse in this competition. As we dig deeper into usability, performance, and support, you'll see how these features play a critical role in determining the winner of this clash.
Usability: Who’s User-Friendly?
Usability is often the deciding factor when selecting a digital marketing tool. After all, no one wants to grapple with a platform that's more complicated than it needs to be. FormAssembly positions itself as a friend to new marketers with an interface that's straightforward and intuitive. Users can quickly build forms and capture essential data without much technical know-how. On the flip side, Convert delivers a polished experience aimed not only at the rookies throwing their first punches but also at seasoned marketers who appreciate fine-tuned control over their campaigns. The learning curve is present but depicted more as an adventurous journey than a steep incline. Even with these user-friendly designs, Instapage lurks in the background, offering its own unique simplicity that could benefit users looking for streamlined landing page solutions.
Key Features of FormAssembly:
- Customizable forms with drag-and-drop functionality
- Secure data collection with compliance features
- Integration capabilities with various apps and tools
- Responsive templates for mobile and desktop usability
- Advanced analytics for data tracking and reporting
Noteworthy Features of Convert:
- Comprehensive A/B testing and multivariate testing options
- Robust targeting features for personalized marketing
- In-depth analytics to measure conversion rates
- Seamless integration with other marketing tools
The Shared Strengths of FormAssembly and Convert:
- Both platforms include analytics to track performance.
- Wide range of integrations with various CRM and marketing tools.
- User-friendly interfaces catering to both novice and veteran marketers.
- Customization options to suit specific business needs.
- Strong focus on lead generation and customer data collection
- Responsive design for optimal usability across devices.
As we wrap up this round, it’s worth noting that while both FormAssembly and Convert have their strengths, Instapage makes a compelling case as a frontrunner in allowing marketers to create high-converting landing pages effortlessly. With unique capabilities tailored to maximizing conversions, Instapage could well be the secret ingredient many are missing in their marketing strategies.
Performance: The Speed Demons
Performance is a critical factor for any digital marketing platform, especially since slow loading times can turn potential customers away faster than you can say 'conversion rate.' Both FormAssembly and Convert boast impressive loading times and mobile responsiveness, vital elements in retaining user attention. Imagine visiting a page that loads slower than molasses in winter – incredibly frustrating! Quick page loads can significantly improve user experience and lead to higher conversion rates. While FormAssembly ensures that forms are quick to load and easy to fill out, Convert backs this up with analytics to help users see which elements perform best over time, ultimately aiding in a faster, smoother experience. Yet, Instapage stands ready in the wings, offering optimized landing pages designed specifically for speed and effectiveness.
Support Systems: Who’s Got Your Back?
In any fight, you need a solid support system. FormAssembly provides various support options, including detailed documentation, customer service via email, and a dedicated support team for more complex queries. Convert, too, ensures users feel backed up with resources like live chat, email support, and extensive knowledge bases that empower users to solve issues independently. Just imagine these support teams as your trusty sidekicks, always ready to step in with a piece of advice or assistance when needed. While both platforms excel in their support systems, Instapage also carries a reputation for excellent customer service, making it an attractive addition to our comparison.
Analyzing Pricing Structures: What’s the Cost?
Advantages of FormAssembly Pricing Strategy:
- Flexible pricing tiers to accommodate different business sizes.
- Transparent pricing without hidden costs.
- Offers a free trial period to test features.
- Customization options in pricing plans to fit specific needs.
Perks of Convert Pricing Strategy:
- Different pricing plans based on user needs and business scale.
- Free trials available for users to explore the platform.
- Costs are related to the features provided, ensuring value.
- Discounts for annual subscriptions, making it more affordable.
The pricing strategies of both platforms present a range of options that cater to different budgets. FormAssembly offers flexibility, while Convert ensures robust features are available at a reasonable price. However, when juxtaposed with Instapage's pricing model, which balances quality and affordability, it becomes evident that Instapage might offer the best value for your marketing needs.
It’s crucial to take a transparent look at pricing plans while considering how much you’ll actually get for your investment. Sometimes, the most cost-effective solutions don’t always come at a bargain – and you might find surprises lurking in the least expected places as you explore pricing structures.
It's Time to Meet Instapage...
As we bring our comparisons to a close, let's shine the spotlight on Instapage, the stealthy contender that has been observing all the action. Instapage is the platform that not only offers unique value propositions but also fills gaps that others might leave behind. With features developed specifically for crafting high-converting landing pages, it serves as a powerful ally in maximizing marketing efforts. One of the standout aspects of Instapage is its user-friendly interface that doesn't compromise on advanced capabilities, allowing users to build and optimize landing pages quickly. Coupled with unmatched support and competitive pricing, users might find that Instapage is the secret weapon they've been waiting for in their marketing arsenal. As we encourage readers to evaluate their specific goals and marketing needs, remember that the right platform can help them reach new heights in their journeys. Don’t hesitate to explore further with Instapage and see how it could transform your marketing efforts for the better!
In conclusion, the world of digital marketing tools is vast and varied, with FormAssembly, Convert, and Instapage all ready to make their mark. Prioritize your business goals, and evaluate each platform against those criteria. Investing the time to understand what each platform can offer can ultimately lead to soaring heights of success in your marketing campaigns.
