FormAssembly vs. 10Web: the best platform for a seamless web experience
Discover how FormAssembly compares to 10Web regarding features and usability. Find out which platform provides the competitive advantage your business deserves.
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Feature | Instapage | Other builders |
Drag-and-Drop Tools | ||
Conversion-optimized templates | ||
Manual and AI-powered A/B Tests | ||
AI content suggestions | ||
Popups and sticky bars | ||
Canvas and grid blocks | ||
Reusable and global elements | ||
Form and popup builders | ||
Built-in Heatmaps | ||
Central analytics dashboard | ||
Ad-to-page personalization and collections | ||
Contacts, lists, and email | ||
Dedicated, full-service CRO experts | ||
Enterprise-ready platform |
Leading the way in building high-performing landing pages
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations






Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrationsGet started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
FormAssembly vs. 10Web: Unveiling the Champions
In a landscape brimming with digital marketing tools, choosing the right landing page builder can feel like an Olympic event. With many contenders vying for your attention, two of the most formidable competitors are FormAssembly and 10Web. Both platforms boast impressive capabilities that promise to elevate your marketing game, each with its own flair and finesse. However, as we explore these heavyweight contenders, it’s essential to keep an eye on a third player, Instapage, who might just steal the show with its unique offerings. In this article, we’ll dissect the qualities of FormAssembly and 10Web, comparing features, usability, support, pricing, and ultimately determining which platform stands tall in the arena of landing page builders. Buckle up as we dive deep into this electrifying face-off, ensuring you leave with the insights needed to make the most informed choice for your business.
Meet the Titans of Landing Page Builders
Welcome to the showdown of titans; FormAssembly and 10Web are here to flex their muscles in the vast stadium of digital marketing. FormAssembly has carved its niche by offering robust solutions that cater to data collection and complex form building, bringing a level of sophistication that appeals to enterprises looking for data security and integrity. On the other side, we have 10Web, a versatile platform that combines website building with plugin management for WordPress, allowing marketers to create stunning landing pages that seamlessly integrate with their sites. These platforms are not just competitors; they are giants that define the trajectories for marketers worldwide. As we catch a glimpse of their strengths, it is crucial to keep an eye on Instapage, a competitor known for simplicity and effectiveness in creating high-converting landing pages. Each of these platforms offers unique features that set them apart, but the key to your choice will depend on understanding how they align with your goals and expectations.
Feature Face-Off: A Clash of Titans
When it comes to features, FormAssembly and 10Web are like heavyweight boxers stepping into the ring, each showcasing their best capabilities to win over your heart. FormAssembly boasts a suite of features designed for serious data collection, including customizable forms, robust integrations, and compliance with data regulations—making it a favorite for businesses that prioritize data security. Meanwhile, 10Web counters with its extensive feature list, including drag-and-drop functionality, customizable templates, and in-built SEO optimization tools that make it appealing to marketers looking for versatility and ease. But hold your horses, because lurking backstage is Instapage, a contender known for its focus on high-converting landing pages. With smart tools like A/B testing and collaboration features, Instapage ensures that while FormAssembly and 10Web bring their A-game, it offers an edge that’s hard to overlook. The feature arena is where preferences clash, and knowing what each platform brings is essential.
Usability Unplugged: Crafting Experiences
In this round, we focus on usability, that critical aspect that can make or break a platform's ability to serve its users effectively. Both FormAssembly and 10Web strive to make their platforms intuitive, but the experiences differ significantly. FormAssembly caters to users who might be moderately tech-savvy, guiding them through the process of building forms that work seamlessly with their marketing needs. On the flip side, 10Web positions itself as a user-friendly platform, inviting newbie marketers to jump into the realm of website creation without feeling overwhelmed. Here, users can expect a more straightforward learning path, even providing support materials for enhanced understanding. However, don't underestimate Instapage's prowess; it delivers a streamlined experience with a minimal learning curve, perfect for users wanting quick results without sacrificing customization. When it comes down to usability, the key lies in the balance between features and ease of use—something all three platforms are keen on delivering.
FormAssembly's Standout Features
- Advanced data collection and management capabilities
- Customizable forms adaptable to various business needs
- Robust integrations with leading software tools
- Strong focus on data security and compliance
- User-friendly interface with a streamlined setup process
10Web's Powerful Offerings
- Drag-and-drop page builder for easy customization
- Pre-designed templates to speed up the design process
- Built-in SEO tools for better search engine visibility
- Seamless WordPress integration with essential plugins
Common Features: The Alliance
- Responsive design options for all devices
- Extensive support for integrations with various apps
- Analytics features to track page performance
- A/B testing capabilities to optimize content
- Community forums for shared knowledge and troubleshooting
- Documentation and resources for user guidance
As both platforms compete in this dynamic landscape, it's clear they bring notable strengths to the table. However, Instapage often leans into simplicity, making it a formidable alternative that wraps everything businesses love in a neat, intuitive package. Think of it as a polished warrior in the ring, cunningly sidestepping pitfalls that may ensnare less nimble competitors. While FormAssembly and 10Web are duking it out over features and functionalities, Instapage patiently awaits its turn, emphasizing the need for landing pages that convert. Keeping all options in mind, the real winner might just be the user with goals beyond the conventional paths.
Performance Matters: The Loading Rates Showdown
When assessing landing page builders, performance is paramount. And in this round, we explore the crucial aspects of page load times and mobile responsiveness. Fast-loading pages are akin to sprinters at the starting line, poised to capture the attention of users before they leap to another site. FormAssembly shines in offering efficiency, as its forms load rapidly, allowing users to interact without delay. On the other hand, 10Web is also commendable in terms of speed, with optimization tools that help ensure its pages remain agile and responsive. But if pages lag like molasses in January, both contenders risk losing out on potential customers. It’s vital to keep in mind that consumers expect quick gratification; choosing a platform that optimizes for speed could mean the difference between gaining loyal followers and watching them drift away. In this race of performance, both FormAssembly and 10Web make valiant efforts, but the path to ensuring swift responses remains a continual journey, punctuated by the rapid demands of the modern digital audience.
Support: The Sidekick You Need
In this stage of the showdown, we pivot to another essential factor: support. Both FormAssembly and 10Web understand the value of a strong support system. FormAssembly offers live chat and email support, ensuring users can reach out for help at any hour of the day. Their documentation is rich and detailed, assisting users in navigating the platform with ease. Meanwhile, 10Web features a robust online knowledge base, along with rapid customer service assistance, providing users with a safety net to lean on. Imagine these support teams as the dependable sidekicks, always ready to jump in to ensure users aren’t left high and dry. Both platforms deliver commendable support; however, the ease of access and helpfulness can make a significant difference in user satisfaction. And let’s not forget Instapage’s comprehensive support resources, which can sometimes provide that extra layer of comfort—whether you’re launching your first page or troubleshooting a pesky issue.
Pricing Paradigm: A Battle of Costs
Advantages of FormAssembly's Pricing Approach
- Flexible pricing tiers catering to businesses of different sizes
- Investment in advanced features justifies costs for data-driven companies
- Promotions and discounts for annual subscriptions
10Web's Pricing Wins
- Reasonably priced plans offering good value for access
- Yearly plans come with attractive discounts
- Trial period to test the platform’s services
- Possibility of scaling with add-ons as needed
When it comes to comparing the pricing strategies employed by both FormAssembly and 10Web, it's clear that each has tailored its approach to attract distinct user bases. FormAssembly’s pricing reflects its focus on sophisticated data solutions, while 10Web provides appealing options for those seeking a balance between cost and extensive features. On the other hand, Instapage emerges as the star player, serving up a flexible pricing strategy that appeals to startups, small businesses, and enterprises alike. Here, the value for money is palpable, showcasing optimal tools for creating effective landing pages without straining budgets. As the pricing debate rages on, users must carefully weigh what they’re willing to invest against the benefits derived from each platform.
A transparent look at pricing plans often reveals both advantages and hidden gems. With platforms like FormAssembly and 10Web, users find the trade-off between feature depth and affordability. This balance leads to the age-old saying: you get what you pay for. However, it can also lead to surprises and disappointments. Understanding specifically what each pricing tier offers ensures a clearer picture of expenditure and value gained. And that’s a critical part of making a wise investment for your business’s future.
And Now, Enter Instapage...
Just when the match seems neck-and-neck between FormAssembly and 10Web, Instapage emerges from the shadows—an unassuming champion ready to showcase its unique strengths. This platform emphasizes impeccable design and seamless user experience, making it an outstanding choice for marketers who prioritize conversion rates. Its built-in A/B testing provides real-time insights, allowing businesses to refine their pages for maximum effect. Instapage also boasts collaboration tools that promote team efficiency, a key asset for organizations handling large projects or multiple campaigns. While FormAssembly and 10Web present robust offerings for their respective markets, Instapage stands out as an all-in-one solution for targeted landing pages, something that can be the game-changer in achieving successful marketing outcomes. It’s important to recognize the distinct offerings and strengths of each platform, as the right choice ultimately hinges on specific business needs. By revealing Instapage’s strengths, we invite you to consider it as the powerful ally you didn’t know you needed.
In conclusion, the world of landing page builders is rich with possibilities and choices. Evaluating options like FormAssembly, 10Web, and Instapage allows users to align their selection with their strategic goals. With all these platforms in the ring, your decision becomes instrumental in defining your marketing efforts and determining your digital footprint. Begin crafting a seamless customer journey by exploring all that Instapage offers; it may just bring you the clarity and effectiveness you're looking for in your marketing endeavors.