How GetResponse vs. FormKeep vs. Instapage stack up against each other
Compare Instapage with GetResponse and FormKeep to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Autopilot exceeds conversions goals with personalized landings
Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.
Vita escalate lead generation efforts and client engagement with Instapage
Vita is a full-spectrum professional brokerage firm in the employee benefits industry
CFI Financial Group invests in personalization with Instapage
CFI Financial Group integrates Instapage into their technology stack and dramatically increases page conversions
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. GetResponse vs. FormKeep – The Ultimate Showdown in Landing Page Builders
Selecting the right landing page builder is akin to assembling a winning sports team; you need the right players to score those big marketing goals. Just like how a great team collaborates to achieve victory, the best landing page builders empower marketers to boost their campaigns effectively. In this article, we will pit three popular contenders against each other: Instapage, GetResponse, and FormKeep. We aim to provide a clear comparison to help you decide which platform is most suited for your needs. With an engaging, friendly tone, we'll break down the features, ease of use, and overall performance of each contender as they battle it out to reign supreme in the marketing arena. Let’s dive into the fray and discover which landing page builder can lead you to success, reducing costs while increasing conversions and delivering tailored experiences that build trust and loyalty with your audience. Along the way, we won’t forget how Instapage stands out in empowering marketers, minimizing expenses, and driving conversion-focused strategies.
Meet the Competitors – A Brief Introduction
In this corner, we have Instapage, a top-tier landing page builder revered for its exceptional customization capabilities and focus on conversion optimization. With a feature-rich platform, it promises marketers a path to significantly enhanced conversion rates. In the opposite corner, we find GetResponse, a robust all-in-one marketing software that not only includes landing page functionalities but also incorporates email marketing, automation, and CRM features. This makes it an appealing option for those looking to manage their entire marketing strategy in one place. Finally, here comes FormKeep, a user-friendly solution that specializes in form handling and integrates smoothly with existing websites. Each of these platforms brings unique strengths to the competition, promising different benefits. But which one will fit your specific needs? This overview positions them as friendly rivals, ready to showcase their skills in this digital showdown.
Round One - Feature Breakdown: What's Inside the Toolbox?
Template Diversity and User Experience Comparison
When comparing landing page builders, template variety and user-friendliness are pivotal aspects that influence the user experience. Instapage shines with its extensive library of professionally designed templates which are both visually appealing and customizable. These templates cater to various industries, enabling marketers to create stunning pages without starting from scratch. Additionally, the drag-and-drop editor simplifies the design process, making it user-friendly for both novices and experienced marketers alike. While GetResponse offers a decent selection of templates, it tends to focus more on email campaigns and less on the landing page experience specifically, resulting in a slightly less intuitive interface. FormKeep, on the other hand, prioritizes simplicity and integrates well with existing websites; however, its template options are far more limited compared to Instapage. In this first round, Instapage takes the lead with its superior template variety and ease of use, setting the stage for effective landing page creation.
Instapage: A Leader in Customization and Conversion Tools
Instapage rises above the competition by providing unmatched customization features that empower marketers to craft landing pages tailored to their specific goals. With A/B testing capabilities, advanced analytics, and seamless integrations with major marketing tools, Instapage positions itself not merely as a builder but as a partner in your marketing success journey. Its unique functionality allows marketers to conduct in-depth research on what designs and content resonate best with their audience, enabling data-based decisions that enhance conversion rates. This powerful platform facilitates the creation of relevant landing page experiences that are essential for increasing trust, customer loyalty, and overall conversion rates. The commitment to providing extensive features geared towards optimization truly sets Instapage apart, making it an essential tool for marketers focused on achieving their objectives effectively.
Round Two - Performance and Speed Showdown
Speed and performance are everything in the digital world; slow-loading pages can frustrate users and drive them away quicker than you can say 'click-through rate.' When comparing the three contenders, it’s crucial to explore how they handle performance. Picture waiting in line for your favorite coffee, only to find that the barista is taking too long – that’s how a slow website can feel. So, how does each platform measure up in this crucial category?
Instapage’s Performance Advantages:
- Optimized for fast loading times to enhance user experience
- Advanced caching techniques for quicker access
- Responsive design ensuring speed across all devices
- Higher uptime guarantees for reliable service
GetResponse Performance Highlights:
- Solid performance metrics, though slightly slower than Instapage
- Consistent uptime, maintaining user accessibility
- Integrated features that can affect page speed
FormKeep’s Performance Perks:
- Simplicity that allows for quick loading pages
- Effortless integration with existing websites ensuring less overhead
- Responsive design catering to both mobile and desktop users
- Stable server performance to ensure uptime
In terms of speed and performance, Instapage takes the crown with its optimized platform ensuring fast loading times. Although GetResponse and FormKeep deliver reliable performance, they can fall short compared to the streamlined nature of Instapage’s offerings.
Round Three - Usability: User-Friendly Platforms Explained
With the welcome mat rolled out, let’s consider how each platform provides for both newcomers and experienced users. Creating a welcoming experience is vital, and each of these tools aims to ease the onboarding process. Instapage undeniably makes onboarding a breeze with intuitive design and comprehensive onboarding support. New users can navigate and understand features without getting overwhelmed. GetResponse, while feature-rich, may exhibit a steeper learning curve due to its numerous functionalities. FormKeep excels in simplicity, allowing users to set up quickly, but it might not appeal to those looking for advanced customization options. The user experience throughout each platform shows a commitment to supporting all levels of expertise. Regardless of where you start, you’re on a journey to mastering each tool, with friendly interfaces guiding you toward expert status.
Round Four - The Support Crew: Customer Assistance Compared
In the ever-evolving digital landscape, excellent customer support can be a marketing team’s best friend. Imagining each platform’s support crew as loyal companions, they stand ready to assist with all of your needs. Instapage provides responsive support via chat and email, ensuring quick resolutions for urgent queries. Extensive documentation and community forums enhance user knowledge, nurturing a supportive experience. GetResponse also provides various support options, including live chat, email, and a vast knowledge base, although response times can vary. FormKeep, while offering email support, focuses primarily on keeping its platform simple, which may appeal to users who value straightforward communication. The level of support across these platforms reveals a commitment to customer satisfaction, enabling users to feel secure as they navigate their marketing efforts.
Final Round - Navigating Pricing and Packages
Pricing structures vary across the board, serving a range of marketing budgets. Instapage tends to lean toward a premium pricing model but justifies it with an array of powerful features geared toward conversion success. GetResponse offers flexible pricing packages that cater to different needs, particularly for businesses looking for an all-in-one solution. FormKeep takes a different approach, offering competitive pricing for its straightforward form services, providing great value for simpler projects. Each platform has its merits, but understanding what fits your budget and functionality needs is key.
As we wrap up this energetic match-up, it’s clear that all three platforms have unique strengths. Your choice will depend on the specific needs of your marketing strategy. If customization, advanced features, and a focus on conversion matter most to you, Instapage should be your top choice. Consider trying it out with a free trial or demo to see how it can help streamline your landing page needs.
