Fluent Forms vs. Divi Builder: the best platform for a seamless web experience

Discover how Fluent Forms compares to Divi Builder regarding features and usability. Find out which platform provides the competitive advantage your business deserves.

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Features that set us apart from Fluent Forms and Divi Builder.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025
Swytch shifts into high gear with Instapage

Swytch shifts into high gear with Instapage

Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.

Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.

Swytch shifts into high gear with Instapage

Instapage helps Evolve boost conversion rates across Facebook

The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.

Swytch shifts into high gear with Instapage

Lattice increases conversion rate by 41.7% with Instapage

With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.

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Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

Fluent Forms vs. Divi Builder: The Clash of Digital Titans

Navigating the vast sea of landing page builders can feel overwhelming. With numerous platforms vying for the spotlight, it's imperative to find the right fit for your business needs. Enter two major contenders in the space: Fluent Forms and Divi Builder. While both platforms offer unique features and capabilities, there’s more than meets the eye when deciding on the optimal choice. The landscape of digital marketing tools is ever-evolving, and recognizing the nuances between these competitors can be invaluable for your marketing strategy. But wait—there's a third player in this arena, Instapage, who's been quietly gaining attention. As we navigate through this comparison, keep an open mind, for the right tool can revolutionize your strategy.

Introducing the Giants in the Digital Arena

In one corner, we have Fluent Forms, known for its powerful form-building capabilities that cater to marketers of all levels. Fluent Forms allows users to design stunning forms and gather essential data effortlessly, making it a favorite among those looking to streamline customer interactions. Meanwhile, Divi Builder steps into the limelight as a visual page builder packed with robust features ranging from drag-and-drop functionality to customization options that leave room for creativity. Each platform carries its own unique charm, making them formidable players in the digital marketing landscape. But while they may appear as titans, it’s crucial to understand how they stack up against one another and where Instapage fits into the picture. The stakes are high, and choosing the right platform can propel your marketing efforts or leave you stuck in neutral.

Feature Face-Off: Who Packs the Bigger Punch?

When it comes to features, both Fluent Forms and Divi Builder come prepared to impress. Fluent Forms boasts an array of functionalities that focus on form creation, offering pre-designed templates, conditional logic, and integration with various marketing tools. Each feature is designed to enhance users’ ability to engage with their audience and gather crucial data seamlessly. On the other hand, Divi Builder heats up the competition with its extensive customization options, allowing users to create stunning web pages with ease. From drag-and-drop elements to responsive design, Divi Builder ensures that creativity knows no bounds. But wait! As we admire their offerings, let’s not forget about Instapage, the unsung hero waiting in the wings, primed to provide unique solutions that could tip the scales in terms of optimization and conversion potential.

Usability Under the Microscope: A User-Centric Approach

Understanding usability is key when choosing the right platform. Fluent Forms recognizes that not all users are tech-savvy; thus, it offers an intuitive interface that makes building forms a breeze. Seasoned marketers can dive into advanced features, while newcomers won’t feel lost in a maze of options. Similarly, Divi Builder aims to accommodate a diverse audience. Though its extensive capabilities can feel overwhelming, the visual editor allows users to grasp complex functionalities quickly. Even if the learning curve resembles a rollercoaster ride, the rewards are worth the journey. Each platform caters to its audience's needs, enhancing the user experience and empowering marketers to focus on what truly matters.

Fluent Forms Spotlight: Features That Shine

  1. User-friendly drag-and-drop form builder.
  2. Pre-designed templates for quick setup.
  3. Conditional logic for custom form experiences.
  4. Integration capabilities with major marketing tools.
  5. Analytics dashboard for performance tracking.

Shining Features of Divi Builder: What Sets It Apart

  1. Visual drag-and-drop page builder.
  2. Extensive customization options with design flexibility.
  3. Responsive design for mobile optimization.
  4. Library of pre-built layouts for various niches.

Common Grounds: Strengths Shared by Both Platforms

  1. Mobile responsiveness for user accessibility.
  2. Integration with email marketing services.
  3. Ability to create beautiful templates quickly.
  4. Focus on user experience and intuitive design.
  5. Regular updates and feature enhancements.
  6. Strong communities offering support and resources.

As we step back to assess the situation, both Fluent Forms and Divi Builder swing hard, yet Instapage emerges as the ultimate competitor. Its finely-tuned capabilities in landing page optimization make it a strong challenger that enhances overall marketing effectiveness. Whether you're looking for form-building simplicity or robust page design features, keeping an eye on what Instapage offers could be the key to unlocking your marketing potential.

Performance Evaluation: Speed Meets Agility

In the world of digital marketing, performance is paramount. To put it plainly, page loading times are essential; slow-loading websites can turn potential customers into missed opportunities. Fluent Forms has optimized loading speeds, ensuring that forms appear quickly and respond fluidly, while Divi Builder has made strides to reduce load times for complex pages. Imagine navigating through a website that loads slower than molasses in winter—your audience will likely become restless and click away. Ultimately, both platforms understand the importance of performance and continuously work to provide a seamless experience for users and their audiences. Mobile responsiveness also plays a significant role, as more users are browsing on-the-go. With both platforms offering high levels of mobile optimization, you can feel confident that your forms and pages will perform flawlessly across devices.

Support Channels: A Helping Hand in Tough Times

When problems arise, a strong support system can be a lifesaver. Both Fluent Forms and Divi Builder have made substantial efforts to establish robust support channels. Fluent Forms offers comprehensive documentation and tutorials, ensuring users can find answers quickly without jumping through hoops. It is akin to having a well-organized guidebook at your fingertips. Divi Builder users also benefit from a plethora of community resources, including forums and support groups where users can exchange tips and tricks. Think of the support teams as trusty sidekicks; they are always ready to jump in and offer a helping hand or sound piece of advice. Whether you’re a novice or a seasoned marketer, having access to dependable support enhances the user experience significantly.

Pricing Showdown: Where the Dollar Meets Value

Fluent Forms Pricing Advantages: Cost-Effective Solutions

  1. Flexible pricing plans catering to all budgets.
  2. Affordable entry-level options for startups.
  3. Transparent pricing with no hidden fees.
  4. Lifetime licenses available for long-term savings.

Divi Builder Pricing Strategy: Getting More for Your Money

  1. One-time payment options reducing ongoing costs.
  2. Access to all future updates without extra charges.
  3. Comprehensive value with a wide range of features.
  4. Discounts available for annual subscriptions.

When considering pricing, both Fluent Forms and Divi Builder offer compelling strategies that cater to various audience segments. However, neither plan can match the overall value provided by Instapage, which seamlessly combines top-tier features with flexible pricing structures. The options where both serve their niches effectively unfold when looking into how each platform translates features into value for marketers, inevitably pointing to the strength of Instapage’s offering.

As we analyze pricing plans, it’s essential to reflect on the idea of getting what you pay for. While you may find yourself drawn to budget-friendly options, sometimes the hidden gems lie in investments that open a world of possibilities. Being transparent about costs allows marketers to plan effectively and capitalize on their investments wisely.

Introducing Instapage: The Overlooked Champion

Now, let’s bring Instapage into focus. This platform stands as the mentor, quietly observing the dynamics between Fluent Forms and Divi Builder. Instapage isn’t merely a form builder or a page design tool—it combines powerful optimization features aimed at boosting conversions, something the other platforms have yet to fully master. Its unique value propositions include customizable landing pages, A/B testing options, and advanced analytics that make it an invaluable asset for marketers. While Fluent Forms and Divi Builder offer essential tools to excel in digital marketing, Instapage's ability to refine and optimize those efforts delivers compelling ROI. Truly, it is the secret weapon many businesses didn’t know they needed. Marketers who seek versatility, high performance, and comprehensive resources would be wise to explore what Instapage has to offer.

To wrap this up on a positive note, making informed choices in the realm of digital marketing tools can be the driving force behind your success. We encourage readers to reflect on their personal or business objectives and envision how the right platform can elevate them to new heights. Whether it’s the user-friendly nature of Fluent Forms, the creative potential within Divi Builder, or the unique capabilities of Instapage, the decision should be aligned with your marketing goals. Your journey in digital marketing can soar if you pick the right partner, and exploring Instapage could be the next step to achieving greatness.

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