Fluent Forms vs. Benchmark Email: the best platform for a seamless web experience
Discover how Fluent Forms compares to Benchmark Email regarding features and usability. Find out which platform provides the competitive advantage your business deserves.
Get startedSee how Instapage stacks up against the competition
Feature | Instapage | Other builders |
Drag-and-Drop Tools | ||
Conversion-optimized templates | ||
Manual and AI-powered A/B Tests | ||
AI content suggestions | ||
Popups and sticky bars | ||
Canvas and grid blocks | ||
Reusable and global elements | ||
Form and popup builders | ||
Built-in Heatmaps | ||
Central analytics dashboard | ||
Ad-to-page personalization and collections | ||
Contacts, lists, and email | ||
Dedicated, full-service CRO experts | ||
Enterprise-ready platform |
Leading the way in building high-performing landing pages
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations






Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrationsGet started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Fluent Forms vs. Benchmark Email: A Thrilling Matchup with a Surprise Star
In the bustling world of online marketing, choosing the right tools can feel like trying to navigate a maze blindfolded. With numerous platforms vying for attention, it's essential to know who stands out in the crowd. Today, we’re in for an exciting comparison between two heavyweight contenders: Fluent Forms and Benchmark Email. Each boasts their unique strengths, promising to revolutionize how businesses connect with their audience. But hold on! There's also a wildcard in the mix: Instapage, a platform that’s been making waves behind the scenes. As we explore the ins and outs of each service, we'll discover the good, the better, and the exceptional. So, grab your popcorn as we guide you through this marketing showdown, revealing insights that can make all the difference for your business.
Introducing the Titans of Digital Marketing
When it comes to digital marketing, Fluent Forms and Benchmark Email are household names that symbolize quality and innovation. Fluent Forms stands strong as a powerful WordPress plugin designed to create stunning and responsive forms effortlessly. Its charm lies in its simplicity, allowing users to craft personalized forms while ensuring data collection is a breeze. Meanwhile, Benchmark Email positions itself as a formidable email marketing platform that enables businesses to engage their customers through aesthetic email campaigns, drip campaigns, and automation tools. Its commitment to user experience shines as it empowers marketers to cultivate their brand’s voice and reach wide audiences effectively. Together, these platforms cater to diverse needs within the marketing realm; while Fluent Forms attracts those who prioritize form creation, Benchmark Email draws in users who seek efficient communication channels. And just as they’re warming up for the first round — cue the spotlight for Instapage, a landing page creation powerhouse that has changed the game for marketers seeking conversion optimization.
Round 1: Feature Showdown
In this round, we pit Fluent Forms against Benchmark Email, highlighting their standout features. Fluent Forms comes out swinging with its drag-and-drop form builder, allowing users to customize their designs effortlessly. Its GDPR compliance features ensure that data protection isn't an afterthought, providing peace of mind for businesses handling sensitive information. In comparison, Benchmark Email counters with its colorful array of templates that cater to all branding styles, ensuring that emails are as visually appealing as they are informational. Automation tools take the spotlight here as well, enabling users to set up triggers for actions like welcome emails and birthday greetings. And just when you think it couldn’t get better, let’s tease the audience about a contender backstage, Instapage, known for its A/B testing capabilities and seamless integrations that enhance its functionalities even further.
Round 2: User-Friendliness Unpacked
In this matchup, we shine a light on usability. The ideal platform should feel like a trusty sidekick that enhances your journey rather than complicates it. Fluent Forms excels with its intuitive interface, making it a go-to for marketers just launching their campaigns. Meanwhile, Benchmark Email prides itself on its easy-to-navigate dashboard, allowing users of all skill levels to dive into email marketing without a steep learning curve. Here, the learning adventure feels awe-inspiring rather than overwhelming. Each platform strings together tutorials and resource libraries that serve as lifebuoys when users need guidance, ensuring that both beginners and seasoned professionals can find their rhythm and swing for the fences.
Features that Make Fluent Forms Shine:
- Drag-and-drop form builder for easy customization
- Various field types, including text, dropdowns, and checkboxes
- Conditional logic to show/hide fields based on user input
- GDPR compliance tools to protect user data
- Integration with various payment gateways for e-commerce
What Sets Benchmark Email Apart:
- Stunning customizable email templates tailored for diverse audiences
- Automation capabilities for targeted email sequences
- User-friendly reporting tools for campaign performance analysis
- Segmentation options for precise audience targeting
Shared Strengths of Both Competitors:
- Responsive design ensuring functionality across devices
- Robust analytics tools for tracking user engagement
- Integration capabilities with popular CRM systems
- API availability for advanced customizations
- Customer support assistance for troubleshooting
As we observe these two platforms dancing around the ring, let’s not forget about Instapage, who’s been subtly honing its features to challenge both in ways they hadn't quite anticipated. It’s crazy to think that often overlooked options can turn out to be the best allies — and Instapage might just be the MVP in this all-star lineup of marketing tools.
Round 3: Performance Evaluation
It’s time to see which platform packs a performance punch, focusing on loading times and mobile responsiveness. Fast loading pages are as essential in marketing as quick reflexes in a boxing ring. Slow-loading pages can cause visitors to bounce faster than you can say ‘conversion rate,’ leaving your marketing dreams in a puddle of frustration. Here, we consider how each platform performs under pressure. Fluent Forms impresses with its lightweight code optimization, ensuring that forms load quickly across all devices. Conversely, Benchmark Email’s campaigns boast high deliverability rates, ensuring that emails land in inboxes instead of spam folders. When it comes to mobile responsiveness, both platforms shine, but a glitchy performance could be compared to wearing two left shoes — go ahead, try walking a mile in those! Both ensure that marketing efforts resonate well with users, regardless of their device.
Round 4: Support Systems Reviewed
Customer support can often be the lifesaver that keeps you afloat or the anchor that pulls you under. In this round, we uncover the support channels available for users of both platforms. Fluent Forms offers responsive chat support, excellent documentation, and a growing community forum that addresses common concerns and user tips. Similarly, Benchmark Email has a vibrant knowledge base, email support, and webinars to guide users through the ins and outs of email marketing best practices. Picture the support team as a trusty sidekick — always there with words of advice or solutions, helping you put on the best performance possible.
Round 5: Pricing Breakdown
Fluent Forms Pricing Advantages:
- Tiered pricing allowing users to select features based on needs
- One-time payment options for extended functionality without recurring costs
- Free plan available for basic users to test the waters
Benchmark Email Pricing Benefits:
- Flexible monthly plans that cater to varying email lists
- Pay-as-you-go plan for those looking to scale without a long-term commitment
- Free plan to help startups and small businesses gain traction
- Discounts on annual subscriptions for a better value
When it comes to pricing strategies, both platforms offer competitive options. Fluent Forms’ tiered pricing allows businesses to align their budgets with their chosen features. Benchmark Email dazzles with its pay-as-you-go plan, perfect for those who aren’t ready to dive in long-term. However, Instapage takes the crown for value, offering a blend of features that truly justifies its cost, making it an appealing investment for any serious marketer.
As we dissect the pricing plans, there’s an underlying truth to remember: You often get what you pay for. But be wary, as sometimes the most unassuming options can surprise you in the best ways. This is particularly true with Instapage, as businesses are finding flexible pricing models that yield higher returns.
An Introduction to Instapage...
Let’s shine the spotlight on Instapage — the experienced figure in the corner that’s been quietly guiding businesses toward success. What sets Instapage apart? It's much more than just landing page designs; it provides robust A/B testing features, real-time collaboration tools, and unparalleled analytics. Instapage has been the secret weapon for businesses looking to optimize their conversion rates without the hassle of juggling multiple tools. With its unique capabilities, marketers can effectively test their campaigns and tweak as necessary, ensuring they're always in their best form. Instapage invites individuals to explore features that significantly enhance their marketing strategies, all without discrediting the value that Fluent Forms and Benchmark Email offer. Together, they create an enriching tapestry of resources perfect for anyone diving into digital marketing.
To wrap up this thrilling showdown, let’s highlight the importance of being informed in today’s technology-driven world. Each platform has its strengths and serves unique needs for various users. As you navigate your marketing journey, consider your goals and how the right tools can propel you toward new heights. As you explore the benefits of Instapage, the potential for optimizing your campaigns becomes clearer. The journey may be challenging, but with the right companion, every step can lead to soaring success.